{"id":6189,"date":"2007-01-30T23:59:00","date_gmt":"2007-01-30T23:59:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=6189"},"modified":"2026-04-02T09:26:22","modified_gmt":"2026-04-02T09:26:22","slug":"spre-miliardul-de-euro","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=6189","title":{"rendered":"Spre miliardul de euro"},"content":{"rendered":"

Sumele brute cheltuite anul trecut de companiile cehe pentru publicitate TV, fara a lua in calcul discounturile si bonusurile, au fost de 832 de milioane de euro, cu 14% mai mult decat in 2005. <\/P>

 <\/P>

Conform datelor furnizate de TNS Media Intelligence, citate de agentia de presa CTK, cel mai mare advertiser a ramas Procter & Gamble, cu aproape 50 de milioane de euro. Acesta a fost urmat de Nestl\u00e9 (46,6 milioane de euro), Danone (39,5 milioane de euro), Telefonica O2 (38 de milioane de euro) si Henkel (32,3 milioane de euro). Reclamele s-au bucurat de cea mai mare audienta la postul privat TV Nova – 50% din populatia adulta, precum si la un alt post privat, TV Prima, cu 38,7%. Televiziunea publica a atras o audienta a reclamelor de doar 11,4%, in scadere cu 0,4%. Prin lege insa, aceasta nu a avut voie sa difuzeze anul trecut spoturi decat pana la limita a 1% din spatiul de emisie, iar in acest an plafonul a fost redus la jumatate. <\/P><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"

Sumele brute cheltuite anul trecut de companiile cehe pentru publicitate TV, fara a lua in calcul discounturile si bonusurile, au fost de 832 de milioane de euro, cu 14% mai mult decat in 2005. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[632],"class_list":["post-6189","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-actualitate"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/6189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6189"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/6189\/revisions"}],"predecessor-version":[{"id":27544,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/6189\/revisions\/27544"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}