{"id":58883,"date":"2012-11-28T17:19:00","date_gmt":"2012-11-28T17:19:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=58883"},"modified":"2026-04-03T09:22:55","modified_gmt":"2026-04-03T09:22:55","slug":"rucsandra-hurezeanu-e-singura-romanca-de-pe-piata-dermato-cosmeticelor-care-se-bate-cu-multinationalele","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=58883","title":{"rendered":"Rucsandra Hurezeanu e singura rom\u00e2nc\u0103 de pe pia\u0163a dermato-cosmeticelor care se bate cu multina\u0163ionalele"},"content":{"rendered":"<p>\nAnterior, timp de un deceniu, rom\u00e2nca a lucrat \u00een domeniul farma unde s-a angajat imediat dup\u0103 ce a absolvit Facultatea de Medicin\u0103. A decis s\u0103 \u00ee\u015fi creeze propria afacere dup\u0103 ce a crescut \u00een domeniul farma p\u00e2n\u0103 c\u00e2nd, dup\u0103 cum spune chiar ea, a sim\u0163it c\u0103 nu mai are unde urca. \u00cen momentul \u00een care a decis s\u0103 devin\u0103 antreprenor, <a href=\"http:\/\/www.businessmagazin.ro\/lideri\/rucsandra-hurezeanu-11711600\">Rucsandra Hurezeanu<\/a> a urmat modelul mamei sale care la \u00eenceputul anilor &#8217;90 a deschis propria farmacie privat\u0103. Ulterior, businessul s-a extins at\u00e2t \u00een distribu\u0163ie, c\u00e2t \u015fi \u00een produc\u0163ie.<\/p>\n<p>\nTot mama sa a fost cea care a sprijinit-o financiar s\u0103 porneasc\u0103 la drum cu businessul Ivatherm care ast\u0103zi creeaz\u0103 produse dermato-cosmetice &#8220;made in Fran\u0163a&#8221; cu ap\u0103 de la Herculane. A \u00eenceput prin a studia propriet\u0103\u0163ile apei termale de la Herculane, cea mai veche sta\u0163iune balnear\u0103 din Europa. Apoi a mers \u00een Fran\u0163a, unde a contractat o echip\u0103 de cercet\u0103tori care s\u0103 evalueaze efectele apei de la Herculane. Dup\u0103 ce au fost descoperite propriet\u0103\u0163ile anti-inflamatorii ale apei, produsele Ivatherm \u015fi-au f\u0103cut treptat loc \u00een farmacii. Acum produsele sunt a\u015fezate pe rafturi \u00een peste 1.000 de farmacii din Rom\u00e2nia \u015fi <a href=\"http:\/\/www.businessmagazin.ro\/lideri\/rucsandra-hurezeanu-11711600\">Rucsandra Hurezeanu<\/a> are planuri mari pentru export.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<a href=\"http:\/\/www.businessmagazin.ro\/lideri\/cine-sunt-cei-mai-admirati-ceo-din-romania-10285556\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"30\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/10317825\/4\/banda-2.jpg?width=403&#038;height=30\" width=\"403\" \/><\/a><\/p>\n<hr \/>\n<p>\nBusiness Magazin a lansat luni, 12 noiembrie 2012, <a href=\"http:\/\/www.businessmagazin.ro\/lideri\/cine-sunt-cei-mai-admirati-ceo-din-romania-10285556\">a treia editie a catalogului<\/a> 100 CEI MAI ADMIRATI CEO DIN ROMANIA. <a href=\"http:\/\/www.businessmagazin.ro\/cataloage-bm\/top-100-cei-mai-admirati-ceo-din-romania-editia-2012-anuar-10283483\">Detalii aici.<\/a><\/p>\n<p>\n<img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"525\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/10317825\/2\/admirati-2012-copy.jpg?width=700&#038;height=525\" width=\"700\" \/><\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rucsandra Hurezeanu a creat \u00een urm\u0103 cu \u015fapte ani Ivatherm, singurul juc\u0103tor rom\u00e2n de pe pia\u0163a dermato-cosmeticelor care se bate ast\u0103zi cu multina\u0163ionale de profil.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[19511,10069,535,27337],"class_list":["post-58883","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-100-cei-mai-admirati-ceo-din-romania","tag-ivatherm","tag-lideri","tag-rucsandra-hurezeanu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/58883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=58883"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/58883\/revisions"}],"predecessor-version":[{"id":74940,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/58883\/revisions\/74940"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=58883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=58883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=58883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}