{"id":58847,"date":"2012-11-27T18:00:00","date_gmt":"2012-11-27T18:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=58847"},"modified":"2026-04-03T09:21:55","modified_gmt":"2026-04-03T09:21:55","slug":"monica-iavorschi-a-transformat-un-brand-de-frigidere-intr-unul-de-electrocasnice","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=58847","title":{"rendered":"Monica Iavorschi a transformat un brand de frigidere \u00eentr-unul de electrocasnice"},"content":{"rendered":"

\nSpune acum c\u0103 ar fi putut s\u0103 numeasc\u0103 momentul \u00een care a preluat mandatul de conducere al companiei nepotrivit, dar este \u00eencredin\u0163at\u0103 c\u0103 a fost mai degrab\u0103 vorba de noroc, pentru c\u0103 \u00een ciuda evolu\u0163iei economice nefaste compania pe care o conduce a evoluat bine. La \u00eenceputul carierei, timp de patru ani, a acumulat experien\u0163\u0103 \u00een domeniile de rela\u0163ii cu clien\u0163ii \u015fi analiz\u0103 financiar\u0103 \u00een cadrul Avon, iar din 2001 s-a angajat la Arctic, unde ini\u0163ial a de\u0163inut func\u0163ia de marketing manager.<\/p>\n

\n\u00cen 2002 a fost numit\u0103 director de marketing \u015fi v\u00e2nz\u0103ri. “Lec\u0163ia mea \u00een via\u0163a de manager este c\u0103 aproape orice se \u00eenva\u0163\u0103 \u015fi orice abilitate \u0163i-o po\u0163i c\u00e2\u015ftiga dac\u0103 vrei \u015fi dac\u0103 munce\u015fti pentru asta.” \u00cen ultimii trei ani produc\u0103torul de electrocasnice a fost una dintre pu\u0163inele companii din Rom\u00e2nia care a continuat s\u0103 fac\u0103 angaj\u0103ri, a investit, a crescut produc\u0163ia \u015fi exportul. \u00centre proiectele sale de suflet cel mai drag \u00eei este extensia de brand Arctic, care a coincis cu un moment important \u00een istoria companiei: trecerea de la marca de aparate frigorifice la marca de electrocasnice, ce cuprinde \u015fi ma\u015fini de sp\u0103lat rufe, aragazuri, hote \u015fi aspiratoare.<\/p>\n

\"\"<\/a><\/p>\n

\n

\nBusiness Magazin a lansat luni, 12 noiembrie 2012, a treia editie a catalogului<\/a> 100 CEI MAI ADMIRATI CEO DIN ROMANIA. Detalii aici.<\/a><\/p>\n

\n\"\"<\/p>\n

\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Chiar c\u00e2nd criza \u00eencepuse s\u0103-\u015fi fac\u0103 sim\u0163ite efectele, Monica Iavorschi a preluat func\u0163ia de director general al Arctic, iar experien\u0163a sa \u00een cadrul companiei dep\u0103\u015fe\u015fte zece ani.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[19511,10584,535,19620],"class_list":["post-58847","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-100-cei-mai-admirati-ceo-din-romania","tag-arctic","tag-lideri","tag-monica-iavorschi"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/58847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=58847"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/58847\/revisions"}],"predecessor-version":[{"id":74906,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/58847\/revisions\/74906"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=58847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=58847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=58847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}