Vincon Rom\u00e2nia \u00ee\u015fi propune s\u0103 dezvolte segmentul Horeca, estim\u00e2nd c\u0103 \u00een 2013, acest segment va contribui cu o pondere de 5% din cifra de afaceri a companiei.
\nVincon Rom\u00e2nia a lansat totodat\u0103 brandul Ros\u00e9 Verit\u00e9, Cabernet Sauvingon, sec 2011, destinat canalului Horeca.<\/p>\n
Gama super premium Ambrosio cuprinde vinuri destinate preparatelor fine, gourmet: albe (Muscat Ottonel sec, \u015fi T\u0103m\u00e2ioas\u0103 Rom\u00e2neasc\u0103) \u015fi ro\u015fii (Merlot, Feteasc\u0103 Neagr\u0103 \u015fi Cabernet Sauvignon), premiate la importante competi\u0163ii de profil na\u0163ionale \u015fi interna\u0163ionale (Medalii de Aur \u015fi Argint la Concursul Mondial de la Bruxelles, 2011 \u015fi 2012 \/ “Gran Menzione” la Concursul Interna\u0163ional de Vinuri “VINITALY” 2011, Medalia de Argint Premiile de Excelen\u0163\u0103 Vinul.ro 2012, Medalia de Aur la Concursul Interna\u0163ional de Vinuri 2011).<\/p>\n
“Am constatat c\u0103 \u00een Horeca a crescut consumul vinurilor premium \u015fi super premium. De\u015fi \u00een 2013, Horeca va de\u0163ine un procent mic \u00een cifra de afaceri, sunt sigur\u0103 c\u0103 aceast\u0103 categorie va avea o importan\u0163\u0103 din ce \u00een ce mai mare \u00een evolu\u0163ia companiei”, declar\u0103 Luchi Georgescu, pre\u015fedinte Vincon Rom\u00e2nia. Pe fondul sc\u0103derii constante a pie\u0163ei, compania va \u00eencheia 2012 cu o cifr\u0103 de afaceri de 30 milioane euro, aproximativ egal\u0103 cu cea din 2011. Anul acesta v\u00e2nz\u0103rile din re\u0163elele de comer\u0163 modern au reprezentat aproximativ 45%, iar comer\u0163ul tradi\u0163ional a contribuit cu aproximativ 55% la realizarea cifrei de afaceri Vincon. De asemenea, compania \u00ee\u015fi men\u0163ine pozi\u0163ia de cel mai mare produc\u0103tor de vin, \u00een cota volumic\u0103.<\/p>\n
Vincon Rom\u00e2nia estimeaz\u0103, pentru perioada 2013-2014, o investi\u0163ie de aproximativ 3 milioane euro, \u00een construirea unui Centru de Vinifica\u0163ie la Hu\u015fi, pentru vinuri premium \u015fi super premium, ob\u0163inute din soiurile ajunse la maturitate deplin\u0103. Vincon are \u00een plan \u015fi construirea unui sistem de fertilizare \u015fi a unui bazin de reten\u0163ie a apei \u00een valoare de peste 600.000 euro.
\nDe asemenea, va fi continuat \u015fi programul de reconversie a vi\u0163ei de vie, \u00eenceput \u00een 2010. Pentru perioada 2012-2013, programul de replantare de vi\u0163\u0103 de soiuri nobile are alocat un buget de 3.5 milioane euro.<\/p>\n
Vincon Rom\u00e2nia \u00ee\u015fi propune s\u0103 mai intre, \u00een perioada urm\u0103toare, pe segmentul Horeca \u015fi cu gama Beciul Domnesc Special Reserve: gama ro\u015fu, Cabernet Sauvignon sec, Feteasc\u0103 Neagr\u0103 demidulce, Pinot Noir demisec, alb, Riesling sec, Sauvignon Blanc demisec \u015fi Rose sec.\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Vincon Rom\u00e2nia, unul dintre cei mai mari produc\u0103tori de vin, distilat de vin \u015fi b\u0103uturi spirtoase din Rom\u00e2nia, a lansat Ambrosio, prima gam\u0103 de vinuri super premium a companiei pe segmentul Horeca. Ambrosio va fi disponibil, la nivel na\u0163ional, \u00eencep\u00e2nd cu 1 decembrie \u00een peste 400 unit\u0103\u0163i Horeca, 100 dintre acestea fiind \u00een Bucure\u015fti. Pre\u0163ul cu care Vincon vinde aceste sticle c\u0103tre spa\u0163iile Horeca este de 50 de lei, iar pe meniuri pre\u0163ul ar putea fi plasat \u00eentre 80 \u015fi 100 de lei, \u00een func\u0163ie de politica restaurantului, clubului sau barului.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[8385,27964,568,9880],"class_list":["post-58814","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-horeca","tag-luchi-georgescu","tag-premium","tag-vincon"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/58814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=58814"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/58814\/revisions"}],"predecessor-version":[{"id":74875,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/58814\/revisions\/74875"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=58814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=58814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=58814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}