V\u00e2nz\u0103rile merit\u0103 de altfel tot efortul. Black Friday a \u00eensemnat anul trecut \u00een State venituri record de 11,4 miliarde de dolari (8,5 miliarde de euro) \u00eentr-o singur\u0103 zi, \u00een timp ce \u00eentreg weekendul a adus comercian\u0163ilor americani \u00eencas\u0103ri totale de 52,5 de miliarde de dolari (pu\u0163in peste 39 de miliarde de euro). \u00cen Rom\u00e2nia este \u00eens\u0103 destul de greu de cuantificat c\u00e2t de mari au fost \u00eencas\u0103rile, mai ales \u00een lipsa unei organiz\u0103ri riguroase a evenimentului. Dar cifrele r\u0103zle\u0163e comunicate de c\u00e2\u0163iva dintre comercian\u0163ii care au avut reduceri de Black Friday ofer\u0103 c\u00e2t de c\u00e2t o dimensiune.<\/p>\n
\u00cen 2011 startul l-a dat eMAG care a anun\u0163at reducerile de p\u00e2n\u0103 la 60% pentru anumite produse din ofert\u0103 \u015fi 10% pentru restul, urmat de Flanco, singurul lan\u0163 de electroretail care a derulat campania \u015fi \u00een \u00eentreaga re\u0163ea de magazine. Ini\u0163iativa celor doi retaileri a fost \u00eens\u0103 urmat\u0103 de anun\u0163uri din partea mai multor magazine online cu privire la promo\u0163iile preg\u0103tite pentru Black Friday. Reduceri au fost promovate de site-uri precum PCGarage, evoMAG sau Koyos, dar \u015fi de Domo. \u00cen magazinele Altex au intrat \u00een cele trei zile peste un milion de cump\u0103r\u0103tori care au generat v\u00e2nz\u0103ri duble fa\u0163\u0103 de sf\u00e2r\u015fitul de s\u0103pt\u0103m\u00e2n\u0103 precedent.<\/p>\n
Bilan\u0163ul Black Friday a fost \u00een mai toate cazurile peste a\u015ftept\u0103ri. eMAG, de pild\u0103, a avut de 14 ori mai multe comenzi dec\u00e2t \u00eentr-o zi obi\u015fnuit\u0103 de vineri \u015fi a v\u00e2ndut \u00een total peste 100.000 de produse \u00een valoare de opt milioane de euro. La Flanco, \u00eencas\u0103rile din \u00eentreg weekendul au fost de aproape \u015fapte milioane de euro, de cinci ori mai mari dec\u00e2t \u00een mod normal \u015fi c\u00e2t \u00eentr-o lun\u0103 \u00eentreag\u0103 de februarie sau iunie, c\u00e2nd, \u00een genere, v\u00e2nz\u0103rile sunt mai sc\u0103zute. Domo a avut \u00een acela\u015fi interval v\u00e2nz\u0103ri duble fa\u0163\u0103 de un sf\u00e2r\u015fit de s\u0103pt\u0103m\u00e2n\u0103 oarecare, evoMAG a consemnat \u00een ziua de vineri venituri de un sfert de milion de euro, iar la Koyos v\u00e2nz\u0103rile dintr-o singur\u0103 zi au fost echivalente cu cele \u00eenregistrate \u00een mod normal \u00een dou\u0103 s\u0103pt\u0103m\u00e2ni, dup\u0103 spusele Danei Iorga, directorul general al magazinului.<\/p>\n","protected":false},"excerpt":{"rendered":"
Black Friday este doar \u00eenceputul unui \u015fir de zile importante precum Cyber Monday (prima luni de dup\u0103 “Vinerea Neagr\u0103”), Green Monday (a doua zi de luni din decembrie) sau Boxing Day (prima zi dup\u0103 Cr\u0103ciun), care aduc o bun\u0103 parte din \u00eencas\u0103rile de s\u0103rb\u0103tori \u015fi pentru care comercian\u0163ii americani se preg\u0103tesc cu cel pu\u0163in c\u00e2teva luni \u00eenainte.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[25505,13545,242],"class_list":["post-58752","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-black-friday","tag-dosar","tag-istorie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/58752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=58752"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/58752\/revisions"}],"predecessor-version":[{"id":74816,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/58752\/revisions\/74816"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=58752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=58752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=58752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}