{"id":58740,"date":"2012-11-21T14:33:29","date_gmt":"2012-11-21T14:33:29","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=58740"},"modified":"2026-04-03T09:18:39","modified_gmt":"2026-04-03T09:18:39","slug":"de-unde-vine-numele-black-friday","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=58740","title":{"rendered":"De unde vine numele “Black Friday”"},"content":{"rendered":"

“Vinerea Neagr\u0103” este \u00een S.U.A. ziua care succede S\u0103rbatoarea Zilei Recuno\u015ftin\u0163ei \u015fi care deschide sezonul de cump\u0103r\u0103turi de Cr\u0103ciun. \u015ei cum americanii s\u0103rb\u0103toresc Ziua Recuno\u015ftin\u0163ei \u00een ultima joi din noiembrie, Vinerea Neagr\u0103 pic\u0103 \u00een fiecare an \u00eentre 23 \u015fi 29 noiembrie. Numele \u00ee\u015fi are originea \u00een Philadelphia de acum aproape 50 de ani, c\u00e2nd era folosit mai ales de c\u0103tre poli\u0163i\u015fti pentru a descrie nebunia \u015fi haosul create \u00een jurul magazinelor \u015fi pe str\u0103zile din centrul ora\u015felor de mul\u0163imea de oameni ie\u015fi\u0163i la cump\u0103r\u0103turi, scrie BeWhere.ro<\/a>, \u00een edi\u0163ia electronic\u0103.<\/p>\n

\u00cen presa scris\u0103, prima folosire a termenului a fost \u00eenregistrat\u0103 \u00een 1975 \u00een dou\u0103 articole, unul \u00een New York Times, iar cel\u0103lalt \u00een Associated Press: “Pe culoarele \u015fi \u00een lifturile magazinelor este o \u00eenghesuial\u0103 continu\u0103. E prima zi a sezonului de cump\u0103r\u0103turi pentru Cr\u0103ciun \u015fi, \u00een ciuda situa\u0163iei economice, oamenii cump\u0103r\u0103 \u00een ne\u015ftire. \u015eoferii de taxi \u015fi de autobuz numesc ziua asta Vinerea Neagr\u0103, g\u00e2ndindu-se probabil la migrenele pe care le vor avea la sf\u00e2r\u015fitul zilei.” Al\u0163ii sunt de p\u0103rere c\u0103 expresia \u00ee\u015fi are r\u0103d\u0103cinile \u00een practica contabil\u0103: proprietarii americani de magazine foloseau cerneala ro\u015fie pentru a-\u015fi nota \u00een registre pierderile, \u00een timp ce profiturile erau notate cu cerneal\u0103 neagr\u0103. Black Friday ar fi, conform teoriei, ziua din an care d\u0103 startul perioadei de c\u00e2\u015ftig pentru magazine. Iar c\u00e2\u015ftigul este aparent garantat, din moment ce unii dintre retailerii americani sunt dispu\u015fi s\u0103 mearg\u0103 \u00een pierdere tot anul, baz\u00e2ndu-se pe sezonul de cump\u0103r\u0103turi de Cr\u0103ciun.<\/p>\n

Termenul “Black Friday” a p\u0103r\u0103sit grani\u0163ele Philadelphiei de-abia dup\u0103 anul 1985, c\u00e2nd a fost importat de lan\u0163uri de magazine din Los Angeles sau Cincinatti. De atunci, a crescut \u00een importan\u0163\u0103, transform\u00e2ndu-se \u00eentr-una din cele mai aglomerate zile din an: locul cinci \u00eentre 1993 si 2001, pentru ca, \u00eencep\u00e2nd cu 2003, s\u0103 concureze pentru prima pozi\u0163ie cu ultima s\u00e2mb\u0103t\u0103 dinaintea Cr\u0103ciunului.<\/p>\n

\u015ei Black Friday este doar \u00eenceputul unui \u015fir de zile importante precum Cyber Monday (prima luni de dup\u0103 “Vinerea Neagr\u0103”), Green Monday (a doua zi de luni din decembrie) sau Boxing Day (prima zi dup\u0103 Cr\u0103ciun), care aduc o bun\u0103 parte din \u00eencas\u0103rile de s\u0103rb\u0103tori \u015fi pentru care comercian\u0163ii americani se preg\u0103tesc cu cel pu\u0163in c\u00e2teva luni \u00eenainte. V\u00e2nz\u0103rile merit\u0103 de altfel tot efortul. Black Friday a \u00eensemnat \u00een 2011 venituri record de 11,4 miliarde de dolari (8,5 miliarde de euro) \u00eentr-o singur\u0103 zi, \u00een timp ce \u00eentreg weekendul a adus comercian\u0163ilor americani \u00eencas\u0103ri totale de 52,5 de miliarde de dolari (pu\u0163in peste 39 de miliarde de euro)<\/p>\n

Citi\u0163i mai multe pe BeWhere.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Black Friday sau Vinerea Neagra se traduce prin vanzari de miliarde de euro la nivel global ca urmare a reducerilor semnificative oferite de retaileri. De unde provine numele?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[25505,7704,8674,399,7212],"class_list":["post-58740","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-black-friday","tag-comercianti","tag-record","tag-retail","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/58740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=58740"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/58740\/revisions"}],"predecessor-version":[{"id":74805,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/58740\/revisions\/74805"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=58740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=58740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=58740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}