{"id":58684,"date":"2012-11-18T18:00:00","date_gmt":"2012-11-18T18:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=58684"},"modified":"2026-04-03T09:17:05","modified_gmt":"2026-04-03T09:17:05","slug":"cum-sa-vinzi-produse-de-lux-fara-sa-trezesti-scrupulele-morale-ale-clientilor","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=58684","title":{"rendered":"Cum s\u0103 vinzi produse de lux f\u0103r\u0103 s\u0103 treze\u015fti scrupulele morale ale clien\u0163ilor"},"content":{"rendered":"

Ilaria Fendi, care a p\u0103r\u0103sit renumita cas\u0103 de mod\u0103 pentru a-\u015fi urma propriul drum, a creat o gam\u0103 de produse ce se adreseaz\u0103 cump\u0103r\u0103torilor de articole de lux care vor s\u0103 fie percepu\u0163i ca aten\u0163i fa\u0163\u0103 de mediul \u00eenconjur\u0103tor. Accesoriile, fie ele gen\u0163i sau bijuterii, sunt confec\u0163ionate din materiale refolosibile, cum ar fi buc\u0103\u0163i de lemn, PVC, buc\u0103\u0163i de materiale textile \u015fi piele sau chiar m\u00e2nere vechi de la sertare ori capace de sticle sau cauciuc de la juc\u0103rii vechi.<\/p>\n

Gama Ilariei Fendi, denumit\u0103 Carmina Campus, cuprinde gen\u0163i \u015fi bijuterii cu pre\u0163uri de la c\u00e2teva sute la c\u00e2teva mii de dolari \u015fi se \u00eenscrie \u00eentr-un curent din care fac parte game de lux de la firme ca Monique P\u00e9an sau Alabama Chanin, menite a-i face pe clien\u0163i s\u0103 se simt\u0103 bine c\u00e2nd cump\u0103r\u0103 un produs scump, \u015ftiind c\u0103 a fost realizat din materiale reciclate, \u00een fabrici care nu exploateaz\u0103 muncitorii \u015fi confec\u0163ionat prin metode nepoluante.<\/p>\n

\"\"<\/p>\n

Articolele de acest tip se adreseaz\u0103 celor care deja au gen\u0163i, bijuterii ori alte articole clasice produse de companiile din industria luxului \u015fi care caut\u0103 ceva diferit. Gama Carmina Campus s-a dovedit at\u00e2t de apreciat\u0103, \u00eenc\u00e2t acum diverse firme \u00eei pun la dispozi\u0163ie Ilariei Fendi materia prim\u0103 necesar\u0103.<\/p>\n

Spre exemplu, produc\u0103torul auto Mini i-a furnizat creatoarei, pentru gen\u0163i \u015fi po\u015fete, resturi de la materiale folosite pentru \u00eembr\u0103carea scaunelor din ma\u015fini, precum \u015fi parasolare, din care au fost confec\u0163ionate oglinzi de machiaj. Produc\u0103torul de b\u0103uturi Campari i-a oferit Ilariei Fendi folii mari de PVC utilizate ini\u0163ial pentru afi\u015fe publicitare \u015fi care acum \u015fi-au g\u0103sit un nou uz ca materie prim\u0103 de gen\u0163i \u015fi po\u015fete.<\/p>\n","protected":false},"excerpt":{"rendered":"

O membr\u0103 a familiei Fendi, \u00eentemeietoarea casei de mod\u0103 cu acela\u015fi nume, se afirm\u0103 ca o creatoare important\u0103 de accesorii de lux, scrie The Wall Street Journal.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7182],"tags":[6081,29935,9502,20936,4127,7178,6481],"class_list":["post-58684","post","type-post","status-publish","format-standard","hentry","category-panorama","tag-accesorii","tag-carmina-campus","tag-ecologie","tag-fendi","tag-lux","tag-marketing","tag-moda"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/58684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=58684"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/58684\/revisions"}],"predecessor-version":[{"id":74753,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/58684\/revisions\/74753"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=58684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=58684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=58684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}