{"id":5860,"date":"2006-12-05T14:00:00","date_gmt":"2006-12-05T14:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=5860"},"modified":"2026-04-02T09:18:20","modified_gmt":"2026-04-02T09:18:20","slug":"in-the-spotlight-42","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=5860","title":{"rendered":"IN THE SPOTLIGHT"},"content":{"rendered":"<p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>IDEEA<\/STRONG>: Forum si chat<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>CLIENT<\/STRONG>: Muzeul Taranului Roman<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>AGENTIE<\/STRONG>: Mercury Promotions<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>CANALE<\/STRONG>: TV, radio, print, Internet, neconventional, product placement<\/P><\/SPAN><?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Campania MTR, institutie care a aniversat pe 1 octombrie 100 de ani de la infiintare, este una integrata: in afara de spotul TV care ruleaza din 2 noiembrie, mai exista o varianta difuzata doar pe Internet, precum si sase executii pe print. Alte executii (pentru radio si media neconventionale) se afla in pregatire. Ideea creativa a spotului \u0084Forum si chat\u0093 traduce in termeni contemporani &#8211; un chat prin messenger &#8211; o discutie dintre patru taranci. In varianta de web, personajele au atasate si ID-urile de rigoare. Spotul a fost realizat de catre Mercury Promotions. Campania MTR a inceput pe 2 oct. si va dura pana in luna martie 2007. Oficialii agentiei au declarat ca deocamdata e greu de estimat care este bugetul campaniei, dat fiind ca MTR a adus cu sine o serie de parteneriate media care acopera o parte dintre costuri.<\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IDEEA: Forum si chat CLIENT: Muzeul Taranului Roman AGENTIE: Mercury Promotions CANALE: TV, radio, print, Internet, neconventional, product placement &nbsp; Campania MTR, institutie care a aniversat pe 1 octombrie 100 de ani de la infiintare, este una integrata: in afara de spotul TV care ruleaza din 2 noiembrie, mai exista o varianta difuzata doar pe [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-5860","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/5860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5860"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/5860\/revisions"}],"predecessor-version":[{"id":27222,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/5860\/revisions\/27222"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}