Aceast\u0103 dorin\u0163\u0103 a sa nu a trecut neobservat\u0103 de companiile din domeniul luxului, care le permit clien\u0163ilor s\u0103 personalizeze produse deja existente sau s\u0103 solicite produse lucrate manual la comand\u0103.<\/p>\n
Spre exemplu, Bottega Veneta le ofer\u0103 clien\u0163ilor posibilitatea s\u0103-\u015fi pun\u0103 ini\u0163ialele pe gen\u0163ile de piele cu litere \u00een divese culori, iar Louis Vuitton le ofer\u0103 clien\u0163ilor mai multe op\u0163iuni prin serviciul s\u0103u Haute Maroquinerie, astfel \u00eenc\u00e2t ace\u015ftia pot contribui la realizarea designului unei gen\u0163i aleg\u00e2nd unul dintre cele cinci stiluri oferite, culorile \u015fi c\u0103ptu\u015feala sau elementele metalice, dup\u0103 care comanda este trimis\u0103 la atelierele firmei.<\/p>\n
Casa Prada are \u015fi ea un serviciu similar prin care clien\u0163ii pot cump\u0103ra gen\u0163i \u015fi alte articole de marochin\u0103rie lucrate la comand\u0103 \u015fi au posibilitatea s\u0103 aleag\u0103 culori \u015fi finisaje. La fel \u015fi Goyard, care realizeaz\u0103 geamantane \u015fi gen\u0163i de voiaj la comand\u0103 din 1853, iar mai nou creeaz\u0103 \u015fi gen\u0163i pentru biciclete pliabile ori garderoburi pentru h\u0103inu\u0163ele c\u0103\u0163eilor. Alte companii ofer\u0103 servicii de personalizare cu ini\u0163ialele utilizatorului a produselor de papet\u0103rie folosite ori a mapelor pentru documente.<\/p>\n
Cre\u015fterea cererii de produse lucrate la comand\u0103 se datoreaz\u0103, spun speciali\u015ftii, dorin\u0163ei firmelor de a oferi clien\u0163ilor garan\u0163ii c\u0103 produsul este deosebit, chiar greu de reprodus dac\u0103 are o lucr\u0103tur\u0103 mai complicat\u0103, dar \u015fi dorin\u0163ei clien\u0163ilor de a avea ceva mai trainic, \u00een condi\u0163iile \u00een care multe din produsele din ziua de azi nu mai sunt realizate s\u0103 \u0163in\u0103 prea mult.<\/p>\n","protected":false},"excerpt":{"rendered":"
Cump\u0103r\u0103torul modern de produse de lux nu se mai mul\u0163ume\u015fte doar s\u0103 arate c\u0103 \u015fi le permite, ci simte \u015fi nevoia s\u0103 le individualizeze \u00een moduri cu totul noi, raportat la ceea ce a cunoscut p\u00e2n\u0103 acum istoria marketingului, scrie The Independent.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7182],"tags":[29866,4126,29867,7975,4127,7178,6481,13319,7183],"class_list":["post-58559","post","type-post","status-publish","format-standard","hentry","category-panorama","tag-bottega-veneta","tag-clienti","tag-goyard","tag-louis-vuitton","tag-lux","tag-marketing","tag-moda","tag-prada","tag-tendinte"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/58559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=58559"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/58559\/revisions"}],"predecessor-version":[{"id":74659,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/58559\/revisions\/74659"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=58559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=58559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=58559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}