{"id":58520,"date":"2012-11-09T11:17:34","date_gmt":"2012-11-09T11:17:34","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=58520"},"modified":"2026-04-03T09:13:23","modified_gmt":"2026-04-03T09:13:23","slug":"ca-al-srtv-publicitatea-la-tvr-se-va-vinde-printr-o-regie-proprie","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=58520","title":{"rendered":"CA al SRTv: Publicitatea la TVR se va vinde printr-o regie proprie"},"content":{"rendered":"

\u00cen acest sens, Consiliul de Administra\u0163ie a decis anularea procedurii de licita\u0163ie pentru achizi\u0163ionarea serviciilor de gestionare \u015fi v\u00e2nzare a spa\u0163iului publicitar al Televiziunii Rom\u00e2ne \u015fi crearea unei comisii care s\u0103 preg\u0103teasc\u0103 un proiect \u00een vederea \u00eenfiin\u0163\u0103rii unei regii cu capital 100% TVR.<\/p>\n

“European Broadcasting Union (EBU) recomand\u0103, de altfel, v\u00e2nzarea spa\u0163iului de publicitate prin intermediul unei regii proprii, care s\u0103 func\u0163ioneze autonom, dup\u0103 regulile pie\u0163ei. Multe dintre televiziunile publice din Europa, precum cele din Italia, Austria, Germania sau Belgia, au regii proprii de v\u00e2nzare a spa\u0163iului de publicitate”, se spune \u00een comunicatul TVR.<\/p>\n

Potrivit sursei citate, din octombrie 2011, de v\u00e2nzarea spa\u0163iului de publicitate se ocup\u0103 Direc\u0163ia de Marketing \u015fi V\u00e2nz\u0103ri a TVR, dup\u0103 ce, pe 27 septembrie 2011, Consiliul de Administra\u0163ie al TVR a decis renun\u0163area la contractul cu regia Splendid Media.<\/p>\n

Cititi mai multe pe<\/a> www.mediafax.ro<\/p>\n","protected":false},"excerpt":{"rendered":"

Consiliul de Administra\u0163ie al Societ\u0103\u0163ii Rom\u00e2ne de Televiziune (SRTv) a decis, joi, \u00eenfiin\u0163area unei societ\u0103\u0163i comerciale cu capital format 100% din active TVR care s\u0103 se ocupe de v\u00e2nzarea spa\u0163iului publicitar al Televiziunii Rom\u00e2ne, potrivit unui comunicat remis MEDIAFAX.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[5252,29829,16720,13428],"class_list":["post-58520","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-ca","tag-regie-proprie","tag-srtv","tag-tvr"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/58520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=58520"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/58520\/revisions"}],"predecessor-version":[{"id":74618,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/58520\/revisions\/74618"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=58520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=58520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=58520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}