{"id":58386,"date":"2012-10-31T19:00:00","date_gmt":"2012-10-31T19:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=58386"},"modified":"2026-04-03T09:09:27","modified_gmt":"2026-04-03T09:09:27","slug":"100-tineri-manageri-de-top-radu-luca-publicis-communication-services-bucuresti","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=58386","title":{"rendered":"100 TINERI MANAGERI DE TOP – Radu Luca, Publicis Communication Services Bucure\u015fti"},"content":{"rendered":"

“\u00cemi amintesc \u015fi acum sloganul \u00abpentru o via\u0163\u0103 mai bun\u0103\u00bb \u015fi prima decorare de \u00abwindow graphic\u00bb din Rom\u00e2nia de pe autobuzele din centrul Bucure\u015ftiului”, declar\u0103 Luca.<\/p>\n

Anul 1999 a fost un an “profetic” pentru c\u0103 a marcat intrarea sa \u00een grupul Publicis sau Focus Publicis, a\u015fa cum se numea la vremea aceea. A trecut, \u00een departamentul de client services, de la account manager la group account manager. “Ce m-a \u00abc\u0103lit\u00bb \u015fi m-a format a fost experien\u0163a de lucru \u015fi de management de cont la clientul Whirlpool, care cheltuia aproximativ 800.000 de dolari pe an pentru comunicare”, \u00ee\u015fi aminte\u015fte Radu Luca. Al doilea cont interesant a fost Altex pentru care a dezvoltat comunicarea de retail, dar au urmat apoi \u015fi al\u0163i clien\u0163i importan\u0163i, precum Germanos, Finans Bank sau primele mall-uri din Bucure\u015fti.<\/p>\n<\/p>\n<\/p>\n

\"\"<\/a><\/p>\n<\/p>\n<\/p>\n

Din 2006 \u015fi p\u00e2n\u0103 \u00een 2008 s-a dezvoltat la Publicis Dialog, agen\u0163ia de BTL, Events \u015fi Trade din cadrul grupului Publicis. A urmat un contract de management “\u00een pia\u0163a liber\u0103” \u00een Prospero, agen\u0163ie independent\u0103 de BTL \u015fi trade marketing. “Ca director executiv la Prospero, am reu\u015fit s\u0103 v\u0103d foarte limpede care-mi sunt \u00abputerile\u00bb at\u00e2t \u00een expertiza profesional\u0103, c\u00e2t \u015fi \u00een cea managerial\u0103. O evaluare foarte sincer\u0103 cu mine \u00eensumi, pe care o recomand tuturor corporati\u015ftilor”, spune Luca.<\/p>\n

\u00cen 2009 a demarat proiectul Focus Advertising care un an mai t\u00e2rziu a intrat sub umbrela grupului Publicis. “Motivul pentru care am r\u0103mas \u00een advertising vine \u015fi din faptul c\u0103, o dat\u0103 la trei ani, m-am \u00eendreptat c\u0103tre un teritoriu nou al meseriei, explor\u00e2nd lucruri pe care n-ai cum s\u0103 le \u015ftii dac\u0103 nu le faci \u00een mod direct”, explic\u0103 Radu Luca. Cum au trecut deja trei ani de la anteriorul proiect, Radu Luca se preg\u0103te\u015fte pentru ceva nou – “am planuri m\u0103re\u0163e, ca de obicei, dar deocamdat\u0103 nu pot s\u0103 le divulg, pentru c\u0103 \u0163in de strategia grupului”.<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n

\n

100 de tineri manageri sau antreprenori care, la nici 40 de ani, conduc companii cu afaceri de milioane euro sunt pu\u015fi anual, \u00eenc\u0103 din 2006, \u00een lumina reflectoarelor de jurnali\u015ftii BUSINESS Magazin. Indiferent c\u0103 sunt forma\u0163i \u00een multina\u0163ionale sau au dob\u00e2ndit experien\u0163\u0103 cl\u0103dind propriile afaceri, ei sunt nu numai etalonul mediului de business rom\u00e2nesc, ci \u015fi cei care traseaz\u0103 direc\u0163iile economiei.<\/p>\n<\/p>\n

BUSINESS Magazin v\u0103 prezint\u0103 a \u015faptea edi\u0163ie a catalogului 100 TINERI MANAGERI DE TOP. Catalogul este disponibil din data de 28 mai la toate punctele de difuzarea a presei Inmedio si Relay la pretul de 25 lei.<\/p>\n

\"\"<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201eCariera mea \u00een publicitate a \u00eenceput \u00een 1997 la Euro RSCG cu func\u0163ia de account manager pentru clientul Philips\u201d, spune Radu Luca. \u00cen acea perioad\u0103, Philips desf\u0103\u015fura o activitate intens\u0103 \u00een comunicare pe trei divizii: sound & vision, lightning \u015fi mobile phone.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[12239,29757,29756],"class_list":["post-58386","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-100-tineri-manageri-de-top","tag-publicis-communication-services-bucuresti","tag-radu-luca"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/58386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=58386"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/58386\/revisions"}],"predecessor-version":[{"id":74492,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/58386\/revisions\/74492"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=58386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=58386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=58386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}