Astfel, o companie produc\u0103toare de produse de \u00eengrijire a pielii din New York, Kiehl’s, a apelat la artistul Kenny Scharf, c\u0103ruia i-a cerut permisiunea de a pune una din picturile lui pe eticheta recipientelor cu lo\u0163iune de corp v\u00e2ndut\u0103 de firma respectiv\u0103. \u00cen acest caz, lo\u0163iunea se vinde \u015fi cu o mic\u0103 juc\u0103rie pentru copii, iar profitul ob\u0163inut din comercializarea sa va merge la o institu\u0163ie care se ocup\u0103 de organizarea de expozi\u0163ii \u00een institu\u0163ii medicale.<\/p>\n
La r\u00e2ndul s\u0103u, casa Dior preg\u0103te\u015fte o versiune de art\u0103 a parfumului s\u0103u J’adore L’absolu, care va fi pus \u00een v\u00e2nzare \u00eentr-un recipient din sticl\u0103 de Murano, al c\u0103rui design i-a fost \u00eencredin\u0163at artistului francez Jean-Michel Othoniel. O sticlu\u0163\u0103 din aceast\u0103 edi\u0163ie special\u0103 va fi disponibil\u0103 doar \u00een anumite magazine \u015fi va costa 3.500 de dolari.<\/p>\n
Nici arti\u015ftii grafitti nu au fost uita\u0163i: firma de cosmetice Smashbox, \u00eentemeiat\u0103 de un str\u0103nepot al fondatorului Max Factor, a apelat la un fotograf devenit artist graffiti, Curtis Kulig, pentru crearea unei colec\u0163ii de farduri de pleoape, de obraz, rujuri \u015fi luciuri de buze sub denumirea de Love Me, inspirat\u0103 de o serie de inscrip\u0163ii l\u0103sate de acesta prin diverse locuri din New York.<\/p>\n","protected":false},"excerpt":{"rendered":"
Companiile de cosmetice cocheteaz\u0103 tot mai intens cu arta, \u00eencerc\u00e2nd s\u0103 atrag\u0103 clientel\u0103 gra\u0163ie colabor\u0103rii cu arti\u015ftii. O form\u0103 preferat\u0103 de colaborare este apelul la arti\u015fti pentru realizarea unor ambalaje deosebite, din dorin\u0163a de a le promova ca obiecte de colec\u0163ie \u015fi a induce \u00een mintea cump\u0103r\u0103toarelor ideea c\u0103 trebuie s\u0103 le aib\u0103 neap\u0103rat, scrie The New York Times.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3834],"tags":[15712,5634,7974,5622,20095,206,7178,6083],"class_list":["post-58324","post","type-post","status-publish","format-standard","hentry","category-lifestyle","tag-ambalaje","tag-arta","tag-colectie","tag-cosmetice","tag-graffiti","tag-lifestyle","tag-marketing","tag-parfum"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/58324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=58324"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/58324\/revisions"}],"predecessor-version":[{"id":74435,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/58324\/revisions\/74435"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=58324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=58324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=58324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}