{"id":58301,"date":"2012-10-26T17:15:05","date_gmt":"2012-10-26T17:15:05","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=58301"},"modified":"2026-04-03T09:07:28","modified_gmt":"2026-04-03T09:07:28","slug":"100-tineri-manageri-de-top-alexandra-olteanu-initiative","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=58301","title":{"rendered":"100 TINERI MANAGERI DE TOP &#8211; Alexandra Olteanu, Initiative"},"content":{"rendered":"<p>&#8220;\u00cen 1995 eram proasp\u0103t absolvent\u0103 de Politehnic\u0103, lucram ca inginer, \u00eens\u0103 \u00eemi doream ceva mai mult, a\u015fa c\u0103 am aplicat pentru un post de media supervisor la Initiative \u015fi am fost acceptat\u0103&#8221;, spune Alexandra Olteanu. Aceasta a fost \u015fi cea mai mare provocare a carierei sale, pentru c\u0103 renun\u0163a la o profesie care \u00eei asigura un prezent \u015fi un viitor stabile pentru a intra \u00eentr-un domeniu nou, care abia atunci se n\u0103\u015ftea \u00een Rom\u00e2nia. \u015eapte ani mai t\u00e2rziu a fost desemnat\u0103 s\u0103 conduc\u0103 departamentul de media &#038; buying al agen\u0163iei din pozi\u0163ia de director, unde era responsabil\u0103 pentru coordonarea strategiilor de media buying ale clien\u0163ilor Initiative. Din septembrie 2011 a preluat conducerea agen\u0163iei, fiind numit\u0103 managing director, pozi\u0163ie din care este responsabil\u0103 de dezvoltarea agen\u0163iei at\u00e2t la nivelul portofoliului de clien\u0163i, c\u00e2t \u015fi la nivelul serviciilor pe care le ofer\u0103 acestora.<\/p>\n<\/p>\n<\/p>\n<p><a href=\"http:\/\/www.businessmagazin.ro\/galerie-foto\/media-marketing\/gala-business-magazin-100-tineri-manageri-de-top-galerie-foto-9656203\/slide-2\"><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"30\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5545\/9656203\/180\/banda-2.jpg?width=610&#038;height=30\" \/><\/a><\/p>\n<\/p>\n<\/p>\n<p>&#8220;Intr\u00e2nd \u00een domeniu acum 17 ani, am avut \u015fansa de a m\u0103 implica \u00een construirea industriei media din Rom\u00e2nia al\u0103turi de colegii mei \u015fi aceasta este pentru mine cea mai mare realizare&#8221;, spune Olteanu. Faptul c\u0103 este deja un specialist cu experien\u0163\u0103 notabil\u0103 nu \u00eenseamn\u0103 c\u0103 a \u00eenv\u0103\u0163at toate lec\u0163iile domeniului \u015fi c\u0103 provoc\u0103rile meseriei s-au terminat. \u00cen momentul de fa\u0163\u0103, spre exemplu, trebuie s\u0103 se alinieze tendin\u0163ei globale de a pune un accent crescut pe comunicarea \u00een mediul digital, aceasta fiind &#8220;o constant\u0103 de dezvoltare a businessului Initiative \u00een mod special ca servicii \u00een zona de performance &#038; social media, dar \u015fi \u00een zona de mobile advertising&#8221;.<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<hr \/>\n<p>100 de tineri manageri sau antreprenori care, la nici 40 de ani, conduc companii cu afaceri de milioane euro sunt pu\u015fi anual, \u00eenc\u0103 din 2006, \u00een lumina reflectoarelor de jurnali\u015ftii BUSINESS Magazin. Indiferent c\u0103 sunt forma\u0163i \u00een multina\u0163ionale sau au dob\u00e2ndit experien\u0163\u0103 cl\u0103dind propriile afaceri, ei sunt nu numai etalonul mediului de business rom\u00e2nesc, ci \u015fi cei care traseaz\u0103 direc\u0163iile economiei.<\/p>\n<\/p>\n<p>BUSINESS Magazin v\u0103 prezint\u0103 a \u015faptea edi\u0163ie a catalogului 100 TINERI MANAGERI DE TOP. Catalogul este disponibil din data de 28 mai la toate punctele de difuzarea a presei Inmedio si Relay la pretul de 25 lei.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"585\" height=\"780\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/7266\/9644871\/2\/toptineri-2.jpg?width=585&#038;height=780\" alt=\"\" \/><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alexandra Olteanu lucreaz\u0103 \u00een advertising de 17 ani, to\u0163i petrecu\u0163i \u00een aceea\u015fi companie: Initiative.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[12239,29706,27280],"class_list":["post-58301","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-100-tineri-manageri-de-top","tag-alexandra-olteanu","tag-initiative"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/58301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=58301"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/58301\/revisions"}],"predecessor-version":[{"id":74412,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/58301\/revisions\/74412"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=58301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=58301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=58301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}