{"id":5759,"date":"2006-11-21T15:45:00","date_gmt":"2006-11-21T15:45:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=5759"},"modified":"2026-04-02T09:15:35","modified_gmt":"2026-04-02T09:15:35","slug":"in-the-spotlight-41","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=5759","title":{"rendered":"IN THE SPOTLIGHT"},"content":{"rendered":"<p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>IDEEA<\/STRONG>: Parasutist<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>CLIENT<\/STRONG>: Coca-Cola HBC<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>BRAND<\/STRONG>: Sprite<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>AGENTIE<\/STRONG>: McCann Erickson<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>CANALE<\/STRONG>: TV<\/P><\/SPAN><?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Seria spoturilor Sprite continua in linia cu care ne-a obisnuit brandul: sporturi extreme si multa autoironie. Responsabilii bran-dului au pozitionat Sprite ca marca destinata unui public-tinta tanar, in plaja de varsta 16 &#8211; 25 de ani, pasionat de aventura si de noutate si receptiv la umor. De data aceasta, eroul spotului e un parasutist aterizat intr-un copac. Solutia la indemana e un telefon la hotline-ul Sprite. Doar ca la celalalt capat al firului, in loc de ajutor, primeste incurajari (\u0084tu esti mai puternic decat durerea!\u0093). Spotul a fost regizat de Radu Muntean si produs de casa Reload Film. De altfel, Muntean este cel care l-a distribuit in rolul celui care raspunde la telefonul parasutistului pe actorul Ion Sapdaru, recent premiat pentru rolul sau din filmul lui Corneliu Porumboiu, \u0084A fost sau n-a fost?\u0093. Pe langa varianta de 35 de secunde, mai exista si una de 15 secunde; in amandoua este comunicat numarul de infoline 0750Sprite, care este unul real si care functioneaza deja din luna octombrie. Noul spot se difuzeaza in perioada 27 octombrie &#8211; 28 decembrie.<\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IDEEA: Parasutist CLIENT: Coca-Cola HBC BRAND: Sprite AGENTIE: McCann Erickson CANALE: TV &nbsp; Seria spoturilor Sprite continua in linia cu care ne-a obisnuit brandul: sporturi extreme si multa autoironie. Responsabilii bran-dului au pozitionat Sprite ca marca destinata unui public-tinta tanar, in plaja de varsta 16 &#8211; 25 de ani, pasionat de aventura si de noutate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-5759","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/5759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5759"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/5759\/revisions"}],"predecessor-version":[{"id":27123,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/5759\/revisions\/27123"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}