Ca atare, scrie Financial Times, exist\u0103 deja companii care \u0163in seama de aceast\u0103 dorin\u0163\u0103 a publicului, anun\u0163\u00e2nd clar c\u0103 nu s-au folosit de retu\u015farea cu Photoshop \u00een reclamele lor. Printre ace\u015ftia se num\u0103r\u0103 produc\u0103torul francez de cosmetice Make Up For Ever ori – cazul cel mai cunoscut – Dove, care a folosit \u00een campaniile sale “femei adev\u0103rate”, dup\u0103 ce a constatat c\u0103 imaginile prelucrate digital pentru siluete perfecte nu stimuleaz\u0103 achizi\u0163ia de produse. \u015ei produc\u0103torul de cosmetice bio Melvita a optat pentru femei obi\u015fnuite pentru reclamele sale, motiv\u00e2nd c\u0103 femeilor le e greu s\u0103 aib\u0103 \u00eencredere \u00een imagini foarte departe de realitate.<\/p>\n
Exper\u0163ii sunt de p\u0103rere c\u0103 o asemenea abordare este binevenit\u0103 \u015fi c\u0103 reclamele neretu\u015fate sunt mai apreciate de publicul-\u0163int\u0103. Exist\u0103 \u00eens\u0103 \u015fi voci, inclusiv din r\u00e2ndul feministelor, care critic\u0103 abordarea “ce e adev\u0103rat e frumos”, acuz\u00e2nd reclamele de acest gen c\u0103 nu fac dec\u00e2t s\u0103 sublinieze c\u0103 exist\u0103 o diferen\u0163\u0103 \u00eentre un ideal nev\u0103zut de frumuse\u0163e care presupune obligatoriu folosirea cosmeticelor pentru a \u00eendrepta defectele corpului (celulit\u0103, exces de gr\u0103sime, efectele \u00eemb\u0103tr\u00e2nirii etc) \u015fi “realitatea” prezentat\u0103 \u00een reclame.<\/p>\n","protected":false},"excerpt":{"rendered":"
Reclamele cu femei frumoase ajutate s\u0103 arate perfect de diverse retu\u015furi realizate cu programe de prelucrare a imaginilor nu mai au efectul de alt\u0103dat\u0103, \u00eentruc\u00e2t publicul-\u0163int\u0103 prefer\u0103 un aspect mai natural.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7182],"tags":[5622,200,206,7178,29241,11646],"class_list":["post-57532","post","type-post","status-publish","format-standard","hentry","category-panorama","tag-cosmetice","tag-femei","tag-lifestyle","tag-marketing","tag-natural","tag-reclame"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/57532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=57532"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/57532\/revisions"}],"predecessor-version":[{"id":73737,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/57532\/revisions\/73737"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=57532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=57532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=57532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}