Pentru a aniversa momentul, re\u0163eaua desf\u0103\u015foar\u0103 o campanie prin care to\u0163i cump\u0103r\u0103torii care achizi\u0163ioneaz\u0103 produse \u00een valoare de minim 100 lei din magazinele Praktiker, \u00een perioada 6-26 septembrie, au \u015fansa s\u0103 ob\u0163in\u0103 unul dintre cele 150.000 de premii. Pe taloanele r\u0103zuibile primite la cas\u0103 se pot afla 10 ma\u015fini Skoda Citigo, 135 de tablete Samsung, 270 de smartphone-uri, vouchere sau cupoane valorice \u015fi alte cadouri surpriz\u0103.<\/p>\n
“Praktiker Rom\u00e2nia (…) a adoptat o politic\u0103 de fidelizare \u015fi recompensare a clien\u0163ilor”, declar\u0103 Mirela Ochian\u0103, marketing manager Praktiker Rom\u00e2nia. Ea argumenteaz\u0103 acest lucru prin faptul c\u0103 re\u0163eaua este lider de pia\u0163\u0103 din punct de vedere al notoriet\u0103\u0163ii spontane (83,8% \u00een 2011) \u015fi asistate (97,3%). “Am \u00eencurajat \u015fi premiat creativitatea clien\u0163ilor \u015fi ideile inedite de do-it-yourself prin campania <Idei de 10>, lansat\u0103 \u00een aprilie 2012”, adaug\u0103 Mirela Ochian\u0103.<\/p>\n
\u00cen 2002, Praktiker a deschis primul magazin – Praktiker Voluntari. \u00centre 2002 \u015fi 2006, re\u0163eaua Praktiker s-a extins pe pia\u0163a din Rom\u00e2nia, inaugur\u00e2nd 11 spa\u0163ii.2006 \u015fi 2008 sunt considera\u0163i cei mai dinamici ani, \u00een ceea ce prive\u015fte extinderea re\u0163elei Praktiker pe pia\u0163a autohton\u0103. At\u00e2t \u00een 2006, c\u00e2t \u015fi \u00een 2008 s-au deschis c\u00e2te cinci noi magazine \u00een \u0163ar\u0103. La sf\u00e2r\u015fitul anului 2008, Praktiker Rom\u00e2nia avea 25 de magazine, \u00een 21 de ora\u015fe diferite.<\/p>\n
Re\u0163eaua comercializeaz\u0103 peste 40.000 de produse necesare amenaj\u0103rii casei \u015fi gr\u0103dinii. Pia\u0163a de profil este puternic concuren\u0163ial\u0103 iar liderul este \u00een acest moment Dedeman, companie dezvoltat\u0103 de Drago\u015f Pav\u0103l. Pe acela\u015fi segment activeaz\u0103 \u015fi Bricostore, Baumax, Obi, Ambient, Hornbach, Mr. Bricolaje, Leroy Merlin.\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Praktiker, unul dintre primii retaileri din domeniul do-it-yourself care au investit pe pia\u0163a local\u0103, \u00eempline\u015fte anul acesta 10 ani de activitate \u00een Rom\u00e2nia. Dup\u0103 un deceniu, retailerul german num\u0103r\u0103 27 de magazine \u00een 23 de ora\u015fe din \u0163ar\u0103, cu o suprafa\u0163\u0103 total\u0103 de v\u00e2nzare de peste 180.000 de mp \u015fi peste 50 de milioane de tranzac\u0163ii comerciale efectuate \u00een re\u0163eaua local\u0103.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[26299,8192,98],"class_list":["post-57476","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-aniversarea","tag-praktiker","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/57476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=57476"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/57476\/revisions"}],"predecessor-version":[{"id":73684,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/57476\/revisions\/73684"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=57476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=57476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=57476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}