{"id":5721,"date":"2006-11-14T13:47:00","date_gmt":"2006-11-14T13:47:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=5721"},"modified":"2026-04-02T09:14:29","modified_gmt":"2026-04-02T09:14:29","slug":"in-the-spotlight-40","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=5721","title":{"rendered":"IN THE SPOTLIGHT"},"content":{"rendered":"<p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>IDEEA<\/STRONG>: Momente de succes<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>CLIENT<\/STRONG>: Ursus Breweries<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>BRAND<\/STRONG>: Ursus<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>AGENTIE<\/STRONG>: Publicis<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>CANALE<\/STRONG>: TV<\/P><\/SPAN><?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>In cel mai recent spot la <?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" \/><st1:City w:st=\"on\"><st1:place w:st=\"on\">berea<\/st1:place><\/st1:City> Ursus, agentia Publicis a renuntat la glumele intre baieti, folosite des de celelalte branduri concurente, si a mers pe ceva mai sobru, care aduce mai degraba a reclama de banca sau orice altceva. Nu avem de a face cu bautura, cu spuma, cu pofta, ci doar cu momente de succes din viata barbatilor, pe muzica Fatboy Slim. Filmarile s-au desfasurat atat in <st1:country-region w:st=\"on\">Romania<\/st1:country-region> (exista chiar si un cadru de concert tras pe Mausoleul din Parcul Carol), cat si in <st1:place w:st=\"on\"><st1:country-region w:st=\"on\">Austria<\/st1:country-region><\/st1:place>, pe un ghetar la 2.900 de metri altitudine. Spotul a fost regizat de Eric Will, regizorul care si-a pus amprenta si asupra celor trei spoturi create pentru promovarea noii sticle Ursus Premium. <BR><BR>Spotul TV a fost realizat in doua variante, de 40 de secunde si de 30 de secunde, care sunt difuzate pe 15 canale de televiziune, in perioada 4 noiembrie &#8211; 17 decembrie. Investitia realizata de Ursus pentru spotul TV se ridica la peste 150.000 de euro, clipul fiind realizat de casa de productie Multimedia Est.<\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IDEEA: Momente de succes CLIENT: Ursus Breweries BRAND: Ursus AGENTIE: Publicis CANALE: TV &nbsp; In cel mai recent spot la berea Ursus, agentia Publicis a renuntat la glumele intre baieti, folosite des de celelalte branduri concurente, si a mers pe ceva mai sobru, care aduce mai degraba a reclama de banca sau orice altceva. Nu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-5721","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/5721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5721"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/5721\/revisions"}],"predecessor-version":[{"id":27086,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/5721\/revisions\/27086"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}