{"id":57105,"date":"2012-08-11T10:00:00","date_gmt":"2012-08-11T10:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=57105"},"modified":"2026-04-03T08:34:33","modified_gmt":"2026-04-03T08:34:33","slug":"100-tineri-manageri-de-top-mihai-barsan-ursus-breweries","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=57105","title":{"rendered":"100 TINERI MANAGERI DE TOP – Mihai B\u00e2rsan, Ursus Breweries"},"content":{"rendered":"

Lucreaz\u0103 \u00een cadrul SABMiller din 2005, iar prima pozi\u0163ie din cadrul subsidiarei din Rom\u00e2nia, Ursus Breweries, a fost cea de senior brand manager pentru Timi\u015foreana. La baza deciziei de atunci au stat trei lucruri. Pe de o parte, a fost vorba de dorin\u0163a de a-\u015fi dezvolta experien\u0163a anterioar\u0103 \u00een marketing prin preluarea unei m\u0103rci aflate atunci pe pozi\u0163ia a \u015fasea \u00een pia\u0163a berii, “dar al c\u0103rei poten\u0163ial \u00eel intuiam”. \u00cen al doilea r\u00e2nd, l-a atras compania \u00een sine, iar \u00een al treilea r\u00e2nd a fost atras de personalitatea vicepre\u015fedintelui de marketing de atunci, Piotr Jurjewicz, “un om cald, serios, cu care am avut o \u00abchimie\u00bb excelent\u0103”. \u00cen 2009 a preluat o func\u0163ie de marketing manager \u00een cadrul hub-ul european, apoi la foarte scurt timp a fost numit \u00een pozi\u0163ia de director de marketing al subsidiarei SABMiller din Slovacia. Din aprilie a preluat conducerea departamentului de marketing din Ursus Breweries, revenind, dup\u0103 cum spune chiar el, la “prima dragoste”. A g\u0103sit o echip\u0103 motivat\u0103, un portofoliu de m\u0103rci consolidat, dar \u015fi un mediu competitiv mult mai agresiv \u015fi un consumator mai preten\u0163ios, mai digitalizat, mai “\u00een\u0163elep\u0163it” de criz\u0103. “Toate acestea sunt elemente noi, care ne pun la \u00eencercare, ne dau prilejul de a sparge \u015fabloane, de a \u00eenv\u0103\u0163a lucruri noi”.<\/p>\n<\/p>\n<\/p>\n

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Cocheteaz\u0103 cu ideea de antreprenoriat, pentru c\u0103, spune el, “nu m\u0103 \u00eempac cu ideea \u00abbirocratului\u00bb de marketing: este foarte important pentru mine s\u0103 am sentimentul unei libert\u0103\u0163i antreprenoriale, de a fi \u00abin charge\u00bb”. \u00cen plus, avantajul multina\u0163ionalei este c\u0103 are sisteme de suport care preiau “marea gramad\u0103 de corvoad\u0103 birocratic\u0103 (adev\u0103ratul du\u015fman al ini\u0163ativei private), astfel c\u0103 te po\u0163i ocupa mai mult timp de ceea ce reprezint\u0103 partea cu adev\u0103rat interesant\u0103 \u015fi antreprenorial\u0103 a afacerii”. Peste zece ani se vede \u00een Rom\u00e2nia – “dac\u0103 am \u00eenv\u0103\u0163at ceva \u00een scurtul meu periplu este c\u0103 indiferent unde m-a\u015f afla, eu tr\u0103iesc cu sufletul aici”. A observat c\u0103 \u00eel atrage mai mult ideea de a l\u0103sa o amprent\u0103 care s\u0103 schimbe \u00een bine ceva “la mine \u00een \u0163ar\u0103 dec\u00e2t \u00een lumea larg\u0103”. De aceea a revenit la Ursus Breweries: “Prin felul cum duce mai departe povestea m\u0103rcilor noastre, autentice, istorice rom\u00e2ne\u015fti, compania are o influen\u0163\u0103 moral\u0103 \u015fi deci o responsabilitate major\u0103”. E greu de spus ce se va \u00eent\u00e2mpla \u00een 10 ani, “dar sigur vor fi \u00eenc\u0103 enorm de multe de f\u0103cut \u00een aceast\u0103 zon\u0103””.<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n

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100 de tineri manageri sau antreprenori care, la nici 40 de ani, conduc companii cu afaceri de milioane euro sunt pu\u015fi anual, \u00eenc\u0103 din 2006, \u00een lumina reflectoarelor de jurnali\u015ftii BUSINESS Magazin. Indiferent c\u0103 sunt forma\u0163i \u00een multina\u0163ionale sau au dob\u00e2ndit experien\u0163\u0103 cl\u0103dind propriile afaceri, ei sunt nu numai etalonul mediului de business rom\u00e2nesc, ci \u015fi cei care traseaz\u0103 direc\u0163iile economiei.<\/p>\n<\/p>\n

BUSINESS Magazin v\u0103 prezint\u0103 a \u015faptea edi\u0163ie a catalogului 100 TINERI MANAGERI DE TOP. Catalogul este disponibil din data de 28 mai la toate punctele de difuzarea a presei Inmedio si Relay la pretul de 25 lei.<\/p>\n

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Proasp\u0103t numit \u00een pozi\u0163ia de vicepre\u015fedinte marketing la Ursus Breweries, Mihai B\u00e2rsan coordoneaz\u0103 o echip\u0103 de 30 de oameni, iar bugetul administrat este de ordinul zecilor de milioane de euro.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[12239,49,26497,9266],"class_list":["post-57105","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-100-tineri-manageri-de-top","tag-business-magazin","tag-mihai-barsan","tag-ursus-breweries"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/57105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=57105"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/57105\/revisions"}],"predecessor-version":[{"id":73354,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/57105\/revisions\/73354"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=57105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=57105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=57105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}