{"id":57089,"date":"2012-08-10T11:14:58","date_gmt":"2012-08-10T11:14:58","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=57089"},"modified":"2026-04-03T08:34:24","modified_gmt":"2026-04-03T08:34:24","slug":"ikea-isi-evalueaza-brandul-la-noua-miliarde-de-euro","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=57089","title":{"rendered":"IKEA \u00ee\u015fi evalueaz\u0103 brandul la nou\u0103 miliarde de euro"},"content":{"rendered":"<p>&#8220;Nu vom fi niciodat\u0103 la fel de transparen\u0163i ca o companie listat\u0103. De c\u00e2\u0163iva ani, ambi\u0163ia noastr\u0103 a fost s\u0103 devenim mai transparen\u0163i \u015fi mai u\u015for de \u00een\u0163eles&#8221;, a declarat purt\u0103torul de cuv\u00e2nt al IKEA, Anders Bylund, scrie WSJ.com. IKEA, companie nelistat\u0103 la burs\u0103, cunoscut\u0103 pentru discre\u0163ie, s-ar plasa astfel undeva \u00eentre locul 31 \u015fi pozi\u0163ia 89 \u00een diverse topuri ale celor mai valoroase branduri din lume. Millward Brown, parte a gigantului media WPP, estimeaz\u0103 \u00een cel mai recent top al brandurilor c\u0103 cea mai valoroas\u0103 marc\u0103 din lume este Apple, evaluat\u0103 la 183 miliarde de dolari, reprezent\u00e2nd aproape o treime din capitalizarea de pia\u0163\u0103 a companiei, de 581 miliarde de dolari.<\/p>\n<p><a href=\"http:\/\/www.mediafax.ro\/economic\/ikea-isi-evalueaza-brandul-la-noua-miliarde-de-euro-9937256\" target=\"_blank\">Mai multe pe mediafax.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retailerul suedez de mobil\u0103 IKEA evalueaz\u0103 propriul brand la nou\u0103 miliarde de euro, cifr\u0103 la care a ajuns folosind date interne \u015fi analize externe, potrivit unor informa\u0163ii prezentate de companie \u00een cadrul unei modific\u0103ri a structurii corporatiste.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[81,7179,2207],"class_list":["post-57089","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-afaceri","tag-brand","tag-ikea"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/57089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=57089"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/57089\/revisions"}],"predecessor-version":[{"id":73339,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/57089\/revisions\/73339"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=57089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=57089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=57089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}