{"id":57016,"date":"2012-08-07T07:00:00","date_gmt":"2012-08-07T07:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=57016"},"modified":"2026-04-03T08:32:25","modified_gmt":"2026-04-03T08:32:25","slug":"100-tineri-manageri-de-top-raluca-kisescu-avon","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=57016","title":{"rendered":"100 TINERI MANAGERI DE TOP – Raluca Ki\u015fescu, Avon"},"content":{"rendered":"

Lucreaz\u0103 de 13 ani la Avon, de pe vremea c\u00e2nd era proasp\u0103t absolvent\u0103 a ASE \u015fi, dup\u0103 cum spune chiar ea, “cu nicio experien\u0163\u0103 \u00een afar\u0103 de cea de meditator de englez\u0103 \u015fi babysitter pentru copii de expatria\u0163i”. A v\u0103zut un anun\u0163 \u00een ziar, care i-a atras aten\u0163ia – era singurul care avea \u015fi poza unui model, p\u0103rea suficient de atractiv \u015fi ca cerin\u0163e \u015fi ca aspect. “Mi s-a p\u0103rut ideal pentru dorin\u0163a mea de a-mi folosi depotriv\u0103 latura creativ\u0103 \u015fi cea analitic\u0103”, \u00ee\u015fi aminte\u015fte ea acum. A fost aleas\u0103 dintre 250 de candida\u0163i pentru pozi\u0163ia de asistent de marketing, “pentru c\u0103 am avut noroc, nu cred c\u0103 pentru un astfel de job de \u00eenceput se pot face mari diferen\u0163e c\u00e2nd vine vorba de experien\u0163\u0103”. La momentul acela, departamentul de marketing era format din dou\u0103 persoane: ea \u015fi managerul.<\/p>\n<\/p>\n<\/p>\n

\"\"<\/a><\/p>\n<\/p>\n<\/p>\n<\/p>\n

Au urmat apoi 13 ani \u00een care nu s-a plictisit niciodat\u0103. A fost implicat\u0103 \u00een deschiderea de pie\u0163e noi precum Moldova, Serbia \u015fi Bosnia, dar \u015fi \u00een lansarea unor proiecte ambi\u0163ioase pentru Rom\u00e2nia anilor 2000. \u00cen 2005 a preluat conducerea departamentului de marketing, iar din 2009 acest departament s-a m\u0103rit, ad\u0103ug\u00e2ndu-i-se \u00een portofoliu subdepartamentele de suport v\u00e2nz\u0103ri \u015fi evenimente \u015fi divizia de online. Acum coordoneaz\u0103 patru subdepartamente: planificare, PR & advertising, suport v\u00e2nz\u0103ri \u015fi online – \u00een total o echip\u0103 de 29 de oameni. Tot \u00een 2009 au fost al\u0103turate opera\u0163iunilor din Rom\u00e2nia \u015fi cele din Moldova. “Dac\u0103 ar fi s\u0103 apreciez parcursul profesional de p\u00e2n\u0103 acum, a\u015f spune c\u0103 m-am \u00eembog\u0103\u0163it. Cu experien\u0163e, cu lec\u0163ii, cu oameni, cu viitor.”<\/p>\n

Compania pentru care lucreaz\u0103 \u00ee\u015fi men\u0163ine pozi\u0163ia de lider de pia\u0163\u0103 pentru al zecelea an consecutiv. Despre bugetul pe care \u00eel administreaz\u0103, Raluca Ki\u015fescu spune c\u0103 reprezint\u0103 un procent serios din cifra de afaceri, “are \u015fapte zerouri \u015fi este ponderat \u00een func\u0163ie de relevan\u0163a activ\u0103rii de brand \u00eentr-o zon\u0103 sau alta”. Tot ea spune c\u0103 ideea de antreprenoriat \u00eei sur\u00e2de, nu \u00eens\u0103 \u00een zona cosmeticelor sau consultan\u0163ei. “M\u0103 ispite\u015fte ideea unui business mic, de familie, care s\u0103 aib\u0103 leg\u0103tur\u0103 cu pasiunile mele \u015fi deja mi-am schi\u0163at \u00een minte c\u00e2teva idei.” Crede \u00eens\u0103 c\u0103 nu a venit timpul pentru ele, “mai am de \u00eenv\u0103\u0163at, de descoperit, de cultivat idei \u015fi oameni \u00eentr-un mediu propice ca acesta”.<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n

\n

100 de tineri manageri sau antreprenori care, la nici 40 de ani, conduc companii cu afaceri de milioane euro sunt pu\u015fi anual, \u00eenc\u0103 din 2006, \u00een lumina reflectoarelor de jurnali\u015ftii BUSINESS Magazin. Indiferent c\u0103 sunt forma\u0163i \u00een multina\u0163ionale sau au dob\u00e2ndit experien\u0163\u0103 cl\u0103dind propriile afaceri, ei sunt nu numai etalonul mediului de business rom\u00e2nesc, ci \u015fi cei care traseaz\u0103 direc\u0163iile economiei.<\/p>\n<\/p>\n

BUSINESS Magazin v\u0103 prezint\u0103 a \u015faptea edi\u0163ie a catalogului 100 TINERI MANAGERI DE TOP. Catalogul este disponibil din data de 28 mai la toate punctele de difuzarea a presei Inmedio si Relay la pretul de 25 lei.<\/p>\n

\"\"<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

Raluca Ki\u015fescu coordonez\u0103 o echip\u0103 format\u0103 din 34 de oameni \u00een Rom\u00e2nia \u015fi Moldova, \u00eemp\u0103r\u0163i\u0163i \u00een patru subdepartamente, iar bugetul pe care \u00eel administreaz\u0103 are \u015fapte zerouri.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[12239,9951,49,28909],"class_list":["post-57016","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-100-tineri-manageri-de-top","tag-avon","tag-business-magazin","tag-raluca-kisescu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/57016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=57016"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/57016\/revisions"}],"predecessor-version":[{"id":73269,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/57016\/revisions\/73269"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=57016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=57016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=57016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}