{"id":56975,"date":"2012-08-06T07:00:00","date_gmt":"2012-08-06T07:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=56975"},"modified":"2026-04-03T08:32:10","modified_gmt":"2026-04-03T08:32:10","slug":"100-tineri-manageri-de-top-marian-chiraches-napolact","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=56975","title":{"rendered":"100 TINERI MANAGERI DE TOP – Marian Chirache\u015f, Napolact"},"content":{"rendered":"

A ales, \u00een ianuarie 2011, s\u0103 accepte o pozi\u0163ie \u00een cadrul procesatorului de lactate, intr\u00e2nd \u00eentr-un domeniu care este, dup\u0103 p\u0103rerea lui, cel mai dinamic dintre toate categoriile de bunuri de larg consum. \u00cen plus, se ocup\u0103 de brand local \u00eentr-o companie multina\u0163ional\u0103, fiind “o combina\u0163ie unic\u0103, deoarece po\u0163i dezvolta strategia \u015fi comunicarea de brand la nivel local av\u00e2nd suportul de cuno\u015ftin\u0163e dintr-o multina\u0163ional\u0103 cu peste 136 ani de experien\u0163\u0103”. \u00cen plus, adaug\u0103 el, brandul Napolact \u00eei era drag \u00eenc\u0103 dinainte de a veni \u00een companie \u015fi alege \u00eentotdeauna s\u0103 lucreze cu m\u0103rci \u015fi produse \u00een care crede. \u015ei-a \u00eenceput cariera la British American Tobacco, pe o pozi\u0163ie de v\u00e2nz\u0103ri, iar apoi a lucrat doi ani ca trade marketing representative. A urmat o pozi\u0163ie de key account manager la Heineken Rom\u00e2nia; \u00een cadrul aceleia\u015fi companii, “m-am mutat ca brand manager pentru marca local\u0103 Golden Brau unde am f\u0103cut prima repozi\u0163ionare de brand \u015fi am dezvoltat mai multe campanii de imagine \u015fi promo\u0163ii”, \u00ee\u015fi aminte\u015fte el. \u00cen 2007 a fost promovat ca brand manager Heineken, iar \u00een perioada martie 2008 – decembrie 2010 a lucrat la Wrigley ca brand manager Balkan East (pentru \u0163\u0103ri precum Rom\u00e2nia, Bulgaria, Macedonia, Albania).<\/p>\n<\/p>\n<\/p>\n

\"\"<\/a><\/p>\n<\/p>\n<\/p>\n<\/p>\n

Coordoneaz\u0103 o echip\u0103 de trei oameni, iar bugetul administrat \u00een 2012 este de aproximativ 10 milioane euro, la rate card, spune el. \u00cen r\u00e2ndul reu\u015fitelor pentru anul trecut enumer\u0103 cre\u015fterea \u00een valoare, cu un procent de dou\u0103 cifre, pentru brandul Napolact; o campanie pentru br\u00e2nzeturi care a adus cre\u015fterea v\u00e2nz\u0103rilor cu 40% \u015fi o cre\u015ftere, cu un procent de dou\u0103 cifre, a v\u00e2nz\u0103rilor de lapte proasp\u0103t \u00een 2011 fa\u0163\u0103 de 2010. Prime\u015fte, spune el, relativ des propuneri din partea head-hunterilor, dar \u00een momentul de fa\u0163\u0103 consider\u0103 c\u0103 pozi\u0163ia pe care o are \u00eei ofer\u0103 deopotriv\u0103 suficiente provoc\u0103ri \u015fi perspective de dezvoltare. \u015ei pentru c\u0103 \u00eei place foarte mult munca \u00een domeniul \u00een care lucreaz\u0103 acum, ar vrea ca peste 10 ani s\u0103 coordoneze un departament de marketing din Rom\u00e2nia sau s\u0103 ocupe o pozi\u0163ie regional\u0103.<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n

\n

100 de tineri manageri sau antreprenori care, la nici 40 de ani, conduc companii cu afaceri de milioane euro sunt pu\u015fi anual, \u00eenc\u0103 din 2006, \u00een lumina reflectoarelor de jurnali\u015ftii BUSINESS Magazin. Indiferent c\u0103 sunt forma\u0163i \u00een multina\u0163ionale sau au dob\u00e2ndit experien\u0163\u0103 cl\u0103dind propriile afaceri, ei sunt nu numai etalonul mediului de business rom\u00e2nesc, ci \u015fi cei care traseaz\u0103 direc\u0163iile economiei.<\/p>\n<\/p>\n

BUSINESS Magazin v\u0103 prezint\u0103 a \u015faptea edi\u0163ie a catalogului 100 TINERI MANAGERI DE TOP. Catalogul este disponibil din data de 28 mai la toate punctele de difuzarea a presei Inmedio si Relay la pretul de 25 lei.<\/p>\n

\"\"<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

De-a lungul carierei, Marian Chirache\u015f a lucrat \u00een domeniul bunurilor de larg consum – \u0163ig\u0103ri, bere, gum\u0103 de mestecat, iar acum coordoneaz\u0103 lactatele Napolact.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[12239,49,28894,10106],"class_list":["post-56975","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-100-tineri-manageri-de-top","tag-business-magazin","tag-marian-chiraches","tag-napolact"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/56975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=56975"}],"version-history":[{"count":3,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/56975\/revisions"}],"predecessor-version":[{"id":88355,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/56975\/revisions\/88355"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=56975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=56975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=56975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}