{"id":56908,"date":"2012-08-02T08:00:00","date_gmt":"2012-08-02T08:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=56908"},"modified":"2026-04-03T08:29:56","modified_gmt":"2026-04-03T08:29:56","slug":"100-cele-mai-puternice-femei-din-business-astazi-mariuca-talpes-softwin-si-bitdefender","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=56908","title":{"rendered":"100 cele mai puternice femei din business &#8211; Ast\u0103zi: M\u0103riuca Talpe\u015f, Softwin \u015fi Bitdefender"},"content":{"rendered":"<\/p>\n<\/p>\n<\/p>\n<\/p>\n<p><a href=\"http:\/\/www.businessmagazin.ro\/special\/boare-de-chanel-si-tuse-de-lanvin-plus-niste-miliarde-femeile-din-business-9487063\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"30\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/9709509\/2\/banda-4.jpg?width=576&#038;height=30\" \/><\/a><\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<p>Primii clien\u0163i ai firmei au fost fost companii din Fran\u0163a \u015fi Germania pentru proiecte de dezvoltare de software &#8211; outsourcing; de altfel, \u00een primii patru ani activitatea Softwin a fost dedicat\u0103 100% clien\u0163ilor de pe pie\u0163ele Europei Occidentale. \u00cen 1995 &#8220;am fost nevoi\u0163i s\u0103 cre\u0103m un produs de securitate ca s\u0103 ne ap\u0103r\u0103m de viru\u015fii sosi\u0163i pe dischete din \u0163\u0103rile vecine&#8221;, poveste\u015fte M\u0103riuca Talpe\u015f. Tot ea \u00ee\u015fi aminte\u015fte c\u0103 \u00een 1997 firma a scos pe pia\u0163a rom\u00e2neasc\u0103 primul produs antivirus &#8211; AntiVirus eXpert -, care \u00een 2001 a devenit Bitdefender. \u00cen 1993 Softwin realiza, pentru clien\u0163i de pe pia\u0163a francez\u0103 \u015fi american\u0103, primele produse care ajut\u0103 copiii \u015fi profesorii s\u0103 \u00eenve\u0163e \u015fi s\u0103 exerseze, iar \u00een 2001 lansa produsele de educa\u0163ie Intuitext pe pia\u0163a rom\u00e2neasc\u0103. Ast\u0103zi portofoliul Intuitex reune\u015fte peste 25 de produse pe pia\u0163a de educa\u0163ie din Rom\u00e2nia pentru copii \u00eentre \u015fapte \u015fi 18 ani. &#8220;\u00cen 2002 cream primele comunit\u0103\u0163i online pentru profesori \u015fi elevi: Didactic.ro \u015fi Olimpiade.ro, care \u00eempreun\u0103 cu SuntP\u0103rinte.ro, ViitoriOlimpici.ro \u015fi AdmitereLiceu.ro, lansate \u00een ultimii ani, constituie cel mai mare grup de comunit\u0103\u0163i online din Rom\u00e2nia care ofer\u0103 resurse \u015fi instrumente pentru educa\u0163ie\u0162, puncteaz\u0103 M\u0103riuca Talpe\u015f. Aceste comunit\u0103\u0163i atrag lunar peste un milion de utilizatori &#8211; dasc\u0103li, p\u0103rin\u0163i \u015fi elevi. M\u0103riuca Talpe\u015f conduce Intuitext, firm\u0103 focalizat\u0103 pe educa\u0163ie \u015fi este co-ac\u0163ionar la Softwin \u015fi Bitdefender.<\/p>\n<p>BUSINESS Magazin: C\u00e2t de greu \u00ee\u015fi croie\u015fte o femeie drumul \u00een lumea de business?<br \/>\nM\u0103riuca Talpe\u015f, Softwin \u015fi Bitdefender: \u00cen Rom\u00e2nia func\u0163ioneaz\u0103, ca peste tot \u00een lume, o diferen\u0163\u0103 natural\u0103 fa\u0163\u0103 de b\u0103rba\u0163i la majoritatea femeilor: aversiunea fa\u0163\u0103 de riscurile mari. Deci vom vedea la femeile antreprenor mai rar construc\u0163ii de afaceri care explodeaz\u0103 dintr-o dat\u0103; vom vedea mai degrab\u0103 afaceri care cresc mai \u00eencet, dar sigur. De aceea, eu cred c\u0103 \u00een urm\u0103torii ani vom continua s\u0103 vedem topurile celor mai boga\u0163i oameni dominate copios de b\u0103rba\u0163i. V\u00e2rfurile topurilor sunt dominate \u00een general de cei care \u00ee\u015fi asum\u0103 mari riscuri, caracteristic\u0103 mai degrab\u0103 masculin\u0103.<br \/>\nFemeile sunt perseverente \u00een ceea ce fac, muncitoare \u015fi ata\u015fate de produsele pe care le construiesc \u015fi de echipele cu care lucreaz\u0103; te po\u0163i baza pe ele c\u00e2nd se angajeaz\u0103 la ceva. De aceea, \u00een schimb, femeile domin\u0103 zona de middle-management \u00een Rom\u00e2nia (ceea ce demonstreaz\u0103 c\u0103 \u00een Rom\u00e2nia nu exist\u0103 discriminare \u00een business). Cred, a\u015fadar, c\u0103 (majorit\u0103\u0163ii) femeilor nu li se potrive\u015fte un mediu de business agresiv, cinic, egoist &#8211; masculin s\u0103 \u00eei spunem &#8211; ci mai degrab\u0103 unul corect, bazat pe succesul solu\u0163iei \u00een fa\u0163a clien\u0163ilor finali \u015fi, de multe ori, un business cu orientare social\u0103.<br \/>\nCred, de asemenea, c\u0103 femeilor \u00eentreprinz\u0103tor le sunt mai potrivite afacerile mai mici (zona IMM-urilor) \u00een domenii apropiate de s\u0103n\u0103tate, educa\u0163ie, art\u0103, mod\u0103, \u00eenfrumuse\u0163are, micul comer\u0163 etc. Femeile, \u00een general, nu sunt potrivite, dup\u0103 p\u0103rerea mea, pentru domeniile bazate pe specula\u0163ie.<\/p>\n<p>BUSINESS Magazin: Carte, muzic\u0103, film: ce prefera\u0163i?<br \/>\nM\u0103riuca Talpe\u015f, Softwin \u015fi Bitdefender: C\u0103r\u0163ile care m\u0103 ajut\u0103 \u00een business sunt mereu l\u00e2ng\u0103 mine; \u00een vacan\u0163\u0103 reu\u015fesc s\u0103 mai ajung \u015fi la un roman, muzica o practic de c\u00e2teva ori pe s\u0103pt\u0103m\u00e2n\u0103 (\u00eenv\u0103\u0163 flaut \u015fi pian), iar filmele sunt o relaxare din c\u00e2nd \u00een c\u00e2nd seara la TV sau \u00een week-end la cinematograf pentru un film deosebit. \u00cemi place enorm s\u0103 dansez \u00eempreun\u0103 cu so\u0163ul meu; suntem at\u00e2t membri ai unui club de dansuri tradi\u0163ionale (Larisa Barbu), c\u00e2t \u015fi ai unui club de dans sportiv (Mihai Petre).<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<hr \/>\n<p>Catalogul &#8220;100 Cele Mai Puternice Femei Din Business&#8221; prezint\u0103 interviuri cu reprezentantele de success ale mediului de afaceri rom\u00e2nesc actual \u015fi con\u0163ine profilul profesional a 100 dintre liderii feminini.<\/p>\n<p><a href=\"http:\/\/www.businessmagazin.ro\/cataloage-bm\/100-cele-mai-puternice-femei-din-business-anuar-9481304\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"160\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/9890928\/6\/640x160.jpg?width=640&#038;height=160\" \/><\/a><\/p>\n<p>Au experien\u0163\u0103, au putere, c\u00e2\u015ftig\u0103 bine, sunt cochete \u015fi se bucur\u0103 de respectul celor din jur. Cuv\u00e2ntul lor este cel mai important sau printre cele mai importante \u00een companiile pentru care lucreaz\u0103. Cele mai puternice femei de afaceri din Rom\u00e2nia sunt un segment aparte \u015fi tot mai bine conturat dintr-o lume care, \u00een mod tradi\u0163ional, a fost creat\u0103 \u015fi condus\u0103 de b\u0103rba\u0163i.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/9487612\/3\/topfemei.jpg?width=650&#038;height=872\" style=\"width: 472px; height: 632px;\" alt=\"\" \/><\/p>\n<p>Catalogul &#8220;100 Cele Mai Puternice Femei Din Business&#8221; &#8211; prima edi\u0163ie va fi distribuit gratuit abona\u0163ilor BUSINESS Magazin \u015fi va putea fi achizi\u0163ionat online din 9 aprilie la adresa <a href=\"http:\/\/www.businessmagazin.ro\/cataloage-bm\/100-cele-mai-puternice-femei-din-business-anuar-9481304\">www.bmag.ro\/cataloage<\/a>, la pre\u0163ul de 25 de lei (TVA inclus).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Matematician de forma\u0163ie, M\u0103riuca Talpe\u015f a creat \u00eempreun\u0103 cu so\u0163ul s\u0103u, Florin Talpe\u015f, \u00eenc\u0103 din octombrie 1990 firma Softwin, al c\u0103rei prim sediu era apartamentul \u00een care locuiau cei doi.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[27301,81,8039,535,27344,8041],"class_list":["post-56908","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-100-cele-mai-puternice-femei-din-business","tag-afaceri","tag-bitdefender","tag-lideri","tag-mariuca-talpes","tag-softwin"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/56908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=56908"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/56908\/revisions"}],"predecessor-version":[{"id":73195,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/56908\/revisions\/73195"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=56908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=56908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=56908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}