{"id":56787,"date":"2012-07-26T08:00:00","date_gmt":"2012-07-26T08:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=56787"},"modified":"2026-04-03T08:26:48","modified_gmt":"2026-04-03T08:26:48","slug":"100-cele-mai-puternice-femei-din-business-astazi-irina-schrotter","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=56787","title":{"rendered":"100 cele mai puternice femei din business &#8211; Ast\u0103zi: Irina Schrotter"},"content":{"rendered":"<\/p>\n<\/p>\n<\/p>\n<\/p>\n<p><a href=\"http:\/\/www.businessmagazin.ro\/special\/boare-de-chanel-si-tuse-de-lanvin-plus-niste-miliarde-femeile-din-business-9487063\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"30\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/9709509\/2\/banda-4.jpg?width=576&#038;height=30\" alt=\"\" \/><\/a><\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<p>Ulterior a \u00eenceput s\u0103 dezvolte acest business at\u00e2t pe plan local, c\u00e2t \u015fi pe plan interna\u0163ional. Prima ie\u015fire pe pie\u0163ele externe a avut loc \u00een 1999, c\u00e2nd a \u00eenceput s\u0103 tatoneze pia\u0163a american\u0103. Ulterior s-a extins \u00een 40 de \u0163\u0103ri de pe patru continente. Cel mai recent proiect al creatoarei de mod\u0103 \u00een str\u0103in\u0103tate este deschiderea unui magazin propriu \u00een Lugano, Elve\u0163ia. Acesta este primul magazin propriu din afara grani\u0163elor pentru Irina Schrotter, ale c\u0103rei crea\u0163ii se v\u00e2nd \u00een general \u00een magazine multibrand \u015fi pe site-uri interna\u0163ionale de profil.<\/p>\n<p>BUSINESS Magazin: C\u00e2t de greu \u00ee\u015fi croie\u015fte o femeie drumul \u00een lumea de business?<br \/>\nIrina Schrotter: \u00cen Rom\u00e2nia este la fel de greu pentru femei ca \u015fi pentru b\u0103rba\u0163i. Nu am observat diferen\u0163e sau discrimin\u0103ri de niciun fel. Poate c\u0103 \u0103sta este unul dintre c\u00e2\u015ftigurile perioadei comuniste pe care poporul nostru a tr\u0103it-o.<\/p>\n<p>BUSINESS Magazin: E mai u\u015for sau mai greu s\u0103 te impui ca lider, fiind femeie?<br \/>\nIrina Schrotter: Leadership-ul nu cred c\u0103 \u0163ine de sex. E o chestiune de atitudine. Iar atitudinea vine din interior, nu prea se \u00eenva\u0163\u0103. Pentru femei e un pic contra naturii s\u0103 fie lideri, \u015fi asta din motive care \u0163in de structura noastr\u0103 interioar\u0103.<\/p>\n<p>BUSINESS Magazin: Cum v-a\u0163i caracteriza stilul de conducere sau de a crea o afacere?<br \/>\nIrina Schrotter: Sunt un om de echip\u0103. De aceea, \u00een orice afacere, principala mea preocupare e s\u0103 formez echipa, care, obligatoriu, trebuie s\u0103 fie format\u0103 din speciali\u015fti. Restul \u00eens\u0103 sunt \u00een exclusivitate rezervate profesioni\u015ftilor. Apoi, foarte importante sunt spiritul, \u00eencrederea, capacitatea de a delega \u015fi de a controla.<\/p>\n<p>BUSINESS Magazin: Care sunt calit\u0103\u0163ile feminine care ajut\u0103 \u00een business?<br \/>\nIrina Schrotter: Capacitatea de planificare, de organizare, deschiderea de a lucra \u00een echip\u0103, \u00een\u0163elepciunea de a l\u0103sa de la tine, capacitatea de a g\u0103si compromisurile care s\u0103 duc\u0103 la \u00eendeplinirea unui obiectiv, toate sunt calit\u0103\u0163i exersate de femei de mii de ani. Femeile renun\u0163\u0103 mult mai greu, de\u015fi nu e vorba de \u00eenc\u0103p\u0103\u0163\u00e2nare sau de orgolii neap\u0103rat, ci de determinare.<\/p>\n<p>BUSINESS Magazin: Care sunt brandurile preferate de parfum, haine \u015fi accesorii?<br \/>\nIrina Schrotter: Respect o regul\u0103, \u015fi anume orice \u0163inut\u0103 \u00eembrac are cel pu\u0163in o pies\u0103 vestimentar\u0103 din colec\u0163ia mea. Restul nu e neap\u0103rat un brand. Port cu pl\u0103cere c\u0103m\u0103\u015fi ale lui Lucian Brosc\u0103\u0163ean sau pulovere de la Kinga Varga, accesorii semnate de Carla Szabo sau Ligia Accesorii, \u00eenc\u0103l\u0163\u0103minte de la Mihaela Gl\u0103van sau po\u015fete supradimensionate de la Otilia Flonta. Folosesc parfumuri Maison Martin Margela sau Comme de Gar\u00e7on, Prada \u015fi multe altele. Am \u015fi designeri interna\u0163ionali prefera\u0163i: Marni sau Balenciaga, Balmain, Lanvin, dar ei sunt doar accentele.<\/p>\n<p>BUSINESS Magazin: Care sunt destina\u0163iile de vacan\u0163\u0103 preferate?<br \/>\nIrina Schrotter: Oriunde, dar s\u0103 fie soare \u015fi marea s\u0103 fie prin preajm\u0103. Nu \u00eemi plac locurile aglomerate, \u00eens\u0103 \u00eemi face o mare pl\u0103cere s\u0103 am c\u00e2\u0163iva prieteni al\u0103turi. Nu \u00eemi place muntele \u015fi frigul \u015fi ur\u0103sc s\u0103 fac bagaje. De aceea, prefer s\u0103 merg o dat\u0103 pe an \u00een vacan\u0163\u0103 \u015fi s\u0103 stau o perioad\u0103 mai lung\u0103.<\/p>\n<p>BUSINESS Magazin: Cum \u00eemp\u0103ca\u0163i cariera \u015fi via\u0163a de familie?<br \/>\nIrina Schrotter: Greu, cu eforturi \u015fi cu prioritiz\u0103ri.<\/p>\n<p>BUSINESS Magazin: Carte, muzic\u0103 sau film, ce prefera\u0163i?<br \/>\nIrina Schrotter: \u00centre cele trei, ordinea ar fi muzic\u0103, carte, film. Muzic\u0103 ascult orice gen care sun\u0103 bine.<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<hr \/>\n<p>Catalogul &#8220;100 Cele Mai Puternice Femei Din Business&#8221; prezint\u0103 interviuri cu reprezentantele de success ale mediului de afaceri rom\u00e2nesc actual \u015fi con\u0163ine profilul profesional a 100 dintre liderii feminini.<\/p>\n<p><a href=\"http:\/\/www.businessmagazin.ro\/cataloage-bm\/100-cele-mai-puternice-femei-din-business-anuar-9481304\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"160\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/9890559\/6\/640x160.jpg?width=640&#038;height=160\" alt=\"\" \/><\/a><\/p>\n<p>Au experien\u0163\u0103, au putere, c\u00e2\u015ftig\u0103 bine, sunt cochete \u015fi se bucur\u0103 de respectul celor din jur. Cuv\u00e2ntul lor este cel mai important sau printre cele mai importante \u00een companiile pentru care lucreaz\u0103. Cele mai puternice femei de afaceri din Rom\u00e2nia sunt un segment aparte \u015fi tot mai bine conturat dintr-o lume care, \u00een mod tradi\u0163ional, a fost creat\u0103 \u015fi condus\u0103 de b\u0103rba\u0163i.<\/p>\n<p><img decoding=\"async\" alt=\"\" style=\"width: 472px; height: 632px;\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/9487612\/3\/topfemei.jpg?width=650&#038;height=872\" \/><\/p>\n<p>Catalogul &#8220;100 Cele Mai Puternice Femei Din Business&#8221; &#8211; prima edi\u0163ie va fi distribuit gratuit abona\u0163ilor BUSINESS Magazin \u015fi va putea fi achizi\u0163ionat online din 9 aprilie la adresa <a href=\"http:\/\/www.businessmagazin.ro\/cataloage-bm\/100-cele-mai-puternice-femei-din-business-anuar-9481304\">www.bmag.ro\/cataloage<\/a>, la pre\u0163ul de 25 de lei (TVA inclus).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Irina Schrotter, de profesie medic, \u015fi-a \u00eenceput afacerea \u00een domeniul modei \u00een anul 1990, imediat dup\u0103 adoptarea legii privatiz\u0103rii.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[27301,81,10547,535],"class_list":["post-56787","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-100-cele-mai-puternice-femei-din-business","tag-afaceri","tag-irina-schrotter","tag-lideri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/56787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=56787"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/56787\/revisions"}],"predecessor-version":[{"id":73080,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/56787\/revisions\/73080"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=56787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=56787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=56787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}