{"id":56657,"date":"2012-07-19T11:17:48","date_gmt":"2012-07-19T11:17:48","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=56657"},"modified":"2026-04-03T08:23:10","modified_gmt":"2026-04-03T08:23:10","slug":"100-cele-mai-puternice-femei-din-business-astazi-irina-radu-solmar-trading","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=56657","title":{"rendered":"100 cele mai puternice femei din business &#8211; Ast\u0103zi: Irina Radu, Solmar Trading"},"content":{"rendered":"<\/p>\n<\/p>\n<\/p>\n<\/p>\n<p><a href=\"http:\/\/www.businessmagazin.ro\/special\/boare-de-chanel-si-tuse-de-lanvin-plus-niste-miliarde-femeile-din-business-9487063\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"30\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/9709509\/2\/banda-4.jpg?width=576&#038;height=30\" \/><\/a><\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<p>De\u015fi ini\u0163ial visa s\u0103 se fac\u0103 actri\u0163\u0103, Irina Radu a ales \u00een final alt\u0103 scen\u0103. A urmat Facultatea de Comer\u0163 \u015fi Marketing din cadrul Academiei de Studii Economice \u015fi \u00een final a ajuns s\u0103 lucreze \u00een mod\u0103. La 30 de ani, Irina Radu i-a convins pe oficialii brandului de lux Christian Dior s\u0103 vin\u0103 \u00een Rom\u00e2nia \u00een cadrul multibrandului Victoria 46. Ulterior a adus \u015fi alte branduri cunoscute precum Lanvin sau Stella McCartney. La scurt timp \u00eens\u0103 grupul Solmar a v\u00e2ndut magazinul de lux c\u0103tre Dorothy Constantin \u015fi Andreea Altay. \u00cen portofoliul Solmar au r\u0103mas \u00eens\u0103 branduri precum Mango, Promod \u015fi Parfois. Acesta din urm\u0103 a ie\u015fit \u00eens\u0103 \u00een 2011, dup\u0103 ce portughezii au decis s\u0103 \u00ee\u015fi \u00eencerce norocul cu o prezen\u0163\u0103 direct\u0103 pe pia\u0163\u0103.<\/p>\n<p>Pentru a ajunge s\u0103 conduc\u0103 un grup de mod\u0103 la mai pu\u0163in de 30 de ani, Irina Radu a \u00eenceput s\u0103 lucreze de la 18 ani, dar primul s\u0103u job adev\u0103rat, dup\u0103 cum ea \u00eens\u0103\u015fi spunea \u00een urm\u0103 cu c\u00e2\u0163iva ani, l-a avut la 22 de ani. Cu diploma de economist \u00een buzunar a \u00eenceput s\u0103 lucreze la Interamerican, cea mai mare asocia\u0163ie de companii de asigur\u0103ri din Grecia la momentul acela. Cea care conduce grupul Solmar este \u015fi ea pe jum\u0103tate grecoaic\u0103. \u00cen Interamerican a lucrat doi ani \u015fi jum\u0103tate, ajung\u00e2nd \u00een final s\u0103 conduc\u0103 departamentul de marketing al businessului din Rom\u00e2nia.<\/p>\n<p>Ulterior \u015fi-a dat seama c\u0103 acest mediu nu i se potrivea, motiv pentru care \u015fi-a f\u0103cut o companie \u00een asociere cu un fost coleg. Obiectivul ei \u015fi al companiei era s\u0103 atrag\u0103 branduri \u00een Rom\u00e2nia, lucru care s-a \u00eent\u00e2mplat. Primele contracte au venit din Grecia. Dup\u0103 trei ani compania deschisese trei magazine \u00een Capital\u0103, dar o serie de probleme ale companiei din Grecia au determinat-o pe Irina Radu s\u0103 renun\u0163e. Lucrurile au luat o \u00eentors\u0103tur\u0103 favorabil\u0103, deoarece la scurt timp i s-a oferit oportunitatea de a prelua full time, nu doar la nivel de consultan\u0163\u0103, compania Solmar, care avea la momentul respectiv un singur magazin \u00een Rom\u00e2nia, respectiv Mango, dar care dorea s\u0103 se extind\u0103 pe o pia\u0163\u0103 cu poten\u0163ial.<\/p>\n<p>I s-a dat o misiune \u015fi a \u00eendeplinit-o. A deschis magazine sub mai multe branduri \u015fi a dus afacerile companiei la 85 mil. lei (23 de milioane de euro) \u00een 2008. La momentul respectiv grupul Solmar se num\u0103ra printre cele mai mari nume din moda rom\u00e2neasc\u0103 dup\u0103 cifra de afaceri. Ulterior lucrurile au luat o turnur\u0103 diferit\u0103 \u015fi topul arat\u0103 acum diferit cu nume precum Inditex (proprietarul Zara) \u015fi H&#038;M pe podium.<br \/>\nDe\u015fi lucrurile au luat o alt\u0103 turnur\u0103 comparativ cu anii de boom, Irina Radu nu s-a orientat c\u0103tre un nou business. \u00cen urm\u0103 cu c\u00e2\u0163iva ani chiar ea spunea c\u0103 n-ar vrea s\u0103 \u00ee\u015fi deschid\u0103 propriul business chiar dac\u0103 ar avea banii necesari, dar recuno\u015ftea c\u0103 Rom\u00e2nia este o pia\u0163\u0103 care ofer\u0103 multe oportunit\u0103\u0163i de afaceri.<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<hr \/>\n<p>Catalogul &#8220;100 Cele Mai Puternice Femei Din Business&#8221; prezint\u0103 interviuri cu reprezentantele de success ale mediului de afaceri rom\u00e2nesc actual \u015fi con\u0163ine profilul profesional a 100 dintre liderii feminini.<\/p>\n<p><a href=\"http:\/\/www.businessmagazin.ro\/cataloage-bm\/100-cele-mai-puternice-femei-din-business-anuar-9481304\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"160\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/9890443\/6\/640x160.jpg?width=640&#038;height=160\" \/><\/a><\/p>\n<p>Au experien\u0163\u0103, au putere, c\u00e2\u015ftig\u0103 bine, sunt cochete \u015fi se bucur\u0103 de respectul celor din jur. Cuv\u00e2ntul lor este cel mai important sau printre cele mai importante \u00een companiile pentru care lucreaz\u0103. Cele mai puternice femei de afaceri din Rom\u00e2nia sunt un segment aparte \u015fi tot mai bine conturat dintr-o lume care, \u00een mod tradi\u0163ional, a fost creat\u0103 \u015fi condus\u0103 de b\u0103rba\u0163i.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/9487612\/3\/topfemei.jpg?width=650&#038;height=872\" style=\"width: 472px; height: 632px;\" alt=\"\" \/><\/p>\n<p>Catalogul &#8220;100 Cele Mai Puternice Femei Din Business&#8221; &#8211; prima edi\u0163ie va fi distribuit gratuit abona\u0163ilor BUSINESS Magazin \u015fi va putea fi achizi\u0163ionat online din 9 aprilie la adresa <a href=\"http:\/\/www.businessmagazin.ro\/cataloage-bm\/100-cele-mai-puternice-femei-din-business-anuar-9481304\">www.bmag.ro\/cataloage<\/a>, la pre\u0163ul de 25 de lei (TVA inclus).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Irina Radu a preluat \u015fefia Solmar Trading Group \u00een urm\u0103 cu aproape \u015fapte ani, c\u00e2nd avea doar 27 de ani.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[27301,81,28664,535,28665],"class_list":["post-56657","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-100-cele-mai-puternice-femei-din-business","tag-afaceri","tag-irina-radu","tag-lideri","tag-solmar-trading"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/56657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=56657"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/56657\/revisions"}],"predecessor-version":[{"id":72956,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/56657\/revisions\/72956"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=56657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=56657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=56657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}