{"id":56273,"date":"2012-06-29T10:00:00","date_gmt":"2012-06-29T10:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=56273"},"modified":"2026-04-03T08:13:07","modified_gmt":"2026-04-03T08:13:07","slug":"100-cele-mai-puternice-femei-din-business-astazi-mihaela-nicola-the-group","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=56273","title":{"rendered":"100 cele mai puternice femei din business – Ast\u0103zi: Mihaela Nicola, The Group"},"content":{"rendered":"

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\nChiar dac\u0103 nu a profesat vreodat\u0103 \u00een domeniu, Facultatea de Matematic\u0103 a ajutat-o s\u0103-\u015fi formeze un sistem de g\u00e2ndire arborescent\u0103, lucru extrem de util acum, c\u00e2nd conduce, al\u0103turi de Zoltan Szigeti<\/a>, cel mai mare grup independent de comunicare din Rom\u00e2nia.<\/p>\n

\nCariera Mihaelei Nicola \u00een publicitate a \u00eenceput \u00een 1991, la agen\u0163ia Grafitti BBDO. Era momentul c\u00e2nd speciali\u015ftii se dezvoltau odat\u0103 cu industria, aflat\u0103 la \u00eenceputuri. Din 1994 au \u00eenceput 10 ani \u00een care s-a aflat \u00een managementul grupului Ogilvy din Rom\u00e2nia, pentru ca \u00een 2005 s\u0103 transfere bagajul de cuno\u015ftinte acumulate timp de 14 ani \u00een propria afacere. Astfel, al\u0103turi de Zoltan Szigeti<\/a> a format The Group, care ast\u0103zi are 18 agen\u0163ii \u015fi 209 angaja\u0163i.<\/p>\n

\nAnul acesta The Group a \u00eencheiat un parteneriat cu Omnicom Media Group pentru a-\u015fi consolida investi\u0163iile \u00een media prin intermediul agen\u0163iei de media buying care apar\u0163ine The Group, acesta devenind ac\u0163ionar \u00een agen\u0163iile OMD \u015fi PHD.<\/p>\n

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\nBUSINESS Magazin: C\u00e2t de greu \u00ee\u015fi croie\u015fte o femeie drumul \u00een lumea de business?
\nMihaela Nicola, The Group: Privit\u0103 din afar\u0103, f\u0103r\u0103 lup\u0103, lumea de business, ca \u015fi cea social\u0103 sau politic\u0103, este condus\u0103 de b\u0103rba\u0163i. Numeric, valoric \u015fi chiar calitativ. C\u00e2nd aplici judecata de laborator \u015fi analizezi microscopic, la nivelul primar la care se \u00eent\u00e2mpl\u0103 “conexiunile”, apare mereu un rol nu numai determinant, dar \u015fi dominant al unei femei. Nu-mi place s\u0103 vorbesc despre “a fi femeie de afaceri” ca despre o dizabilitate \u00een raport cu domnii, nu cred c\u0103-i nici m\u0103car o sl\u0103biciune. \u00cenainte de a-\u0163i croi drumul, \u00eel alegi, acolo este prima capcan\u0103. Mai apoi, pe acela\u015fi drum \u00eent\u00e2lne\u015fti mul\u0163i c\u0103l\u0103tori spre aceea\u015fi direc\u0163ie. Drumul e acela\u015fi, uneltele, acelea\u015fi, disponibile tuturor, destina\u0163ia comun\u0103: succesul. Diferen\u0163a provine, a\u015fadar, din abilitatea de a m\u00e2nui instrumente comune pentru construc\u0163ia de business, din \u00eenzestrarea intelectual\u0103 \u015fi din adaptabilitatea la condi\u0163ii dificile de parcus; niciunul dintre aceste ingrediente nu are exclusivitate de gen. \u015etiu \u015fi eu pove\u015fti despre compromisuri suplimentare pe care doamnele trebuie s\u0103 le fac\u0103, am auzit despre tribut emo\u0163ional, afectiv sau distan\u0163at de moral\u0103 pe care se presupune c\u0103 le face o femeie pentru a avansa ierarhic sau a construi o afacere; dar parcursul meu \u015fi exemplele pe care le v\u0103d \u00een jur contrazic aceste prejudec\u0103\u0163i. A\u015fadar, a-\u0163i croi drumul \u00een lumea de business este un exerci\u0163iu de tenacitate, o sum\u0103 de renun\u0163\u0103ri, compromisuri \u015fi sacrificii care nu au gen.<\/p>\n

\nBUSINESS Magazin: Care sunt calit\u0103\u0163ile feminine care ajut\u0103 \u00een business?
\nMihaela Nicola, The Group: Nu \u015ftiu dac\u0103 sunt neap\u0103rat calit\u0103\u0163i feminine, dar intui\u0163ia \u015fi tactul ajut\u0103 mult. Compenseaz\u0103 lipsa de r\u0103bdare, lipsa din pricina c\u0103reia doamnele au generat at\u00e2ta anecdotic\u0103. Acolo unde domnii aplic\u0103 cinismul, doamnele iau decizii cu sufletul. Atunci c\u00e2nd domnii cump\u0103nesc \u00eendelung, doamnele au ac\u0163ionat deja. Domnii elimin\u0103, doamnele adaug\u0103. Domnii savureaz\u0103 parcursul, doamnele sunt interesate de destina\u0163ie. Ce bine c\u0103 suntem diferi\u0163i. \u015ei mai bine c\u0103 suntem complementari.<\/p>\n

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\nCatalogul “100 Cele Mai Puternice Femei Din Business” prezint\u0103 interviuri cu reprezentantele de success ale mediului de afaceri rom\u00e2nesc actual \u015fi con\u0163ine profilul profesional a 100 dintre liderii feminini.<\/p>\n

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\nAu experien\u0163\u0103, au putere, c\u00e2\u015ftig\u0103 bine, sunt cochete \u015fi se bucur\u0103 de respectul celor din jur. Cuv\u00e2ntul lor este cel mai important sau printre cele mai importante \u00een companiile pentru care lucreaz\u0103. Cele mai puternice femei de afaceri din Rom\u00e2nia sunt un segment aparte \u015fi tot mai bine conturat dintr-o lume care, \u00een mod tradi\u0163ional, a fost creat\u0103 \u015fi condus\u0103 de b\u0103rba\u0163i.<\/p>\n

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\nCatalogul “100 Cele Mai Puternice Femei Din Business” – prima edi\u0163ie va fi distribuit gratuit abona\u0163ilor BUSINESS Magazin \u015fi va putea fi achizi\u0163ionat online din 9 aprilie la adresa www.bmag.ro\/cataloage<\/a>, la pre\u0163ul de 25 de lei (TVA inclus).<\/p>\n","protected":false},"excerpt":{"rendered":"

Pentru Mihaela Nicola, comunicarea \u015fi \u00eentreaga industrie creat\u0103 \u00een jurul acestei specializ\u0103ri au devenit o a doua natur\u0103, de\u015fi \u00een \u015fcoal\u0103 s-a preg\u0103tit pentru o alt\u0103 mare pasiune de-a sa \u2013 matematica.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[27301,81,535,15292,8427],"class_list":["post-56273","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-100-cele-mai-puternice-femei-din-business","tag-afaceri","tag-lideri","tag-mihaela-nicola","tag-the-group"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/56273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=56273"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/56273\/revisions"}],"predecessor-version":[{"id":72618,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/56273\/revisions\/72618"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=56273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=56273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=56273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}