{"id":56233,"date":"2012-06-27T15:30:00","date_gmt":"2012-06-27T15:30:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=56233"},"modified":"2026-04-03T08:12:02","modified_gmt":"2026-04-03T08:12:02","slug":"campanie-anti-fumat-cu-copii-premiata-la-cannes-lions-video","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=56233","title":{"rendered":"Campanie anti-fumat cu copii, premiat\u0103 la Cannes Lions (VIDEO)"},"content":{"rendered":"<p>Spotul &#8220;Smoking Kid&#8221;, filmat \u00een Thailanda, a reu\u015fit s\u0103 atrag\u0103 rapid aten\u0163ia pe internet, fiind accesat de aproape 150.000 de ori p\u00e2n\u0103 \u00een prezent.<\/p>\n<p>&#8220;Cum te sim\u0163i c\u00e2nd un copil fumeaz\u0103?&#8221;, a fost \u00eentrebarea cu care creativii de la Ogilvy &#038; Mather Bangkok au \u00eencercat s\u0103-\u015fi impresioneze publicul.<\/p>\n<p>\n<object width=\"640\" height=\"360\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/-u-rhnV4l08?version=3&#038;hl=en_US\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><embed width=\"640\" height=\"360\" src=\"http:\/\/www.youtube.com\/v\/-u-rhnV4l08?version=3&#038;hl=en_US\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" \/><\/object><\/p>\n<p>Campania a fost premiat\u0103 cu bronz la Cannes Lions International 2012, cel mai mare festival de publicitate din Europa.<\/p>\n<p>Mai mult pe <a href=\"http:\/\/www.apropo.ro\/wow\/vezi-cea-mai-buna-campanie-anti-fumat-premiata-la-cannes-9783688\" target=\"_blank\">www.apropo.ro<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Smoking Kid&#8221; a fost descris\u0103 drept &#8220;Cea mai inteligent\u0103 campanie \u00eempotriva fumatului&#8221;, fiind premiat\u0103 \u00een cadrul festivalului de publicitate Cannes Lions International, de anul acesta.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[26429,7555,28419,174,22,6763,11646,28420,15423],"class_list":["post-56233","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-anti-fumat","tag-campanie","tag-cannes-lions","tag-festival","tag-media","tag-publicitate","tag-reclame","tag-smoking-kid","tag-thailanda"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/56233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=56233"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/56233\/revisions"}],"predecessor-version":[{"id":72579,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/56233\/revisions\/72579"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=56233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=56233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=56233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}