{"id":56180,"date":"2012-06-26T10:10:00","date_gmt":"2012-06-26T10:10:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=56180"},"modified":"2026-04-03T08:11:03","modified_gmt":"2026-04-03T08:11:03","slug":"100-cele-mai-puternice-femei-din-business-astazi-manuela-necula-ogilvy-group-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=56180","title":{"rendered":"100 cele mai puternice femei din business &#8211; Ast\u0103zi: Manuela Necula, Ogilvy Group Rom\u00e2nia"},"content":{"rendered":"<\/p>\n<\/p>\n<\/p>\n<\/p>\n<p><a href=\"http:\/\/www.businessmagazin.ro\/special\/boare-de-chanel-si-tuse-de-lanvin-plus-niste-miliarde-femeile-din-business-9487063\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"30\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/9709509\/2\/banda-4.jpg?width=576&#038;height=30\" alt=\"\" \/><\/a><\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<p>S-a \u00eendr\u0103gostit \u00eens\u0103 de publicitate \u00eenc\u0103 din anii facult\u0103\u0163ii, c\u00e2nd, \u00een timpul unor burse de studiu \u00een str\u0103in\u0103tate, a avut ocazia s\u0103 lucreze \u00een c\u00e2teva agen\u0163ii din afar\u0103. Cu toate acestea, primul loc de munc\u0103 pe care l-a avut \u00een Rom\u00e2nia p\u0103rea s\u0103 confirme faptul c\u0103 destinul s\u0103u este, p\u00e2n\u0103 la urm\u0103, legat de comer\u0163. S-a angajat \u00een momentul c\u00e2nd lan\u0163ul de restaurante Pizza Hut \u00ee\u015fi preg\u0103tea intrarea pe pia\u0163a local\u0103 \u015fi c\u0103uta, printre altele, un manager de restaurant. A fost recrutat\u0103 pe loc \u015fi a intrat \u00eentr-un sistem extrem de bine organizat, dar \u015fi epuizant. Practic, lucra \u00eentr-o multina\u0163ional\u0103.<\/p>\n<p>Nu a durat foarte mult p\u00e2n\u0103 c\u00e2nd a \u00eenceput s\u0103 primeasc\u0103 oferte \u015fi din partea altor companii. Alegerea pe care a f\u0103cut-o a p\u0103rut la acel moment cel pu\u0163in ciudat\u0103, av\u00e2nd \u00een vedere c\u0103 a renun\u0163at la un post managerial pentru a se angaja \u00eentr-o agen\u0163ie de publicitate, pe o pozi\u0163ie de entry level. Ca account executive, la D&#8217;Arcy, a \u00eenceput povestea Manuelei Necula \u00een publicitate.<\/p>\n<p>De aici, evolu\u0163ia sa a urmat pa\u015fii fire\u015fti ai unei pove\u015fti de succes, din 2005 ajung\u00e2nd s\u0103 conduc\u0103 opera\u0163iunile grupului Ogilvy \u00een Rom\u00e2nia, unul dintre cei mai mari juc\u0103tori de pe pia\u0163a local\u0103 de comunicare.<\/p>\n<p>BUSINESS Magazin: Cum v-a\u0163i caracteriza stilul de conducere \u015fi\/sau de creare a unei afaceri?<br \/>\nManuela Necula, Ogilvy Group Rom\u00e2nia: Am un stil de conducere democratic, care s-a construit \u00een timp, pentru c\u0103 am avut norocul s\u0103 m\u0103 \u00eenconjor de oameni care mi-au c\u00e2\u015ftigat \u00eencrederea \u015fi al\u0103turi de care am construit lucruri de care suntem cu to\u0163ii m\u00e2ndri.<\/p>\n<p>BUSINESS Magazin: Care sunt calit\u0103\u0163ile feminine care ajut\u0103 \u00een business?<br \/>\nManuela Necula, Ogilvy Group Rom\u00e2nia: Intui\u0163ia este cu siguran\u0163\u0103 una dintre ele. Apoi aplecarea mai mare c\u0103tre \u00een\u0163elegerea celor din jur \u015fi empatia. Perseveren\u0163a ar putea fi alta, dar o \u00eent\u00e2lnim \u015fi la b\u0103rba\u0163ii de succes. A\u015f mai men\u0163iona \u015fi curiozitatea noastr\u0103 nativ\u0103, care ne \u0163ine mintea deschis\u0103 \u015fi spiritul treaz.<\/p>\n<p>BUSINESS Magazin: Cum \u00eemp\u0103ca\u0163i cariera cu via\u0163a de familie?<br \/>\nManuela Necula, Ogilvy Group Rom\u00e2nia: Nu voi pretinde niciodat\u0103 c\u0103 am g\u0103sit balan\u0163a perfect\u0103. Am mult noroc c\u0103 familia m\u0103 \u00een\u0163elege, m\u0103 sus\u0163ine \u015fi m\u0103 iube\u015fte a\u015fa cum sunt. Consider c\u0103 fiecare dintre noi ne construim echilibrul a\u015fa cum ne e bine \u015fi c\u0103 nu exist\u0103 o formul\u0103 universal valabil\u0103 pentru toat\u0103 lumea.<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<hr \/>\n<p>Catalogul &#8220;100 Cele Mai Puternice Femei Din Business&#8221; prezint\u0103 interviuri cu reprezentantele de success ale mediului de afaceri rom\u00e2nesc actual \u015fi con\u0163ine profilul profesional a 100 dintre liderii feminini.<\/p>\n<p><a href=\"http:\/\/www.businessmagazin.ro\/cataloage-bm\/100-cele-mai-puternice-femei-din-business-anuar-9481304\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"160\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/9750049\/6\/640x160.jpg?width=640&#038;height=160\" alt=\"\" \/><\/a><\/p>\n<p>Au experien\u0163\u0103, au putere, c\u00e2\u015ftig\u0103 bine, sunt cochete \u015fi se bucur\u0103 de respectul celor din jur. Cuv\u00e2ntul lor este cel mai important sau printre cele mai importante \u00een companiile pentru care lucreaz\u0103. Cele mai puternice femei de afaceri din Rom\u00e2nia sunt un segment aparte \u015fi tot mai bine conturat dintr-o lume care, \u00een mod tradi\u0163ional, a fost creat\u0103 \u015fi condus\u0103 de b\u0103rba\u0163i.<\/p>\n<p><img decoding=\"async\" alt=\"\" style=\"width: 472px; height: 632px;\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/9487612\/3\/topfemei.jpg?width=650&#038;height=872\" \/><\/p>\n<p>Catalogul &#8220;100 Cele Mai Puternice Femei Din Business&#8221; &#8211; prima edi\u0163ie va fi distribuit gratuit abona\u0163ilor BUSINESS Magazin \u015fi va putea fi achizi\u0163ionat online din 9 aprilie la adresa <a href=\"http:\/\/www.businessmagazin.ro\/cataloage-bm\/100-cele-mai-puternice-femei-din-business-anuar-9481304\">www.bmag.ro\/cataloage<\/a>, la pre\u0163ul de 25 de lei (TVA inclus).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u0103scut\u0103 \u00eentr-o familie de comercian\u0163i, Manuela Necula a crezut o bun\u0103 perioad\u0103 c\u0103 are aceea\u015fi voca\u0163ie.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[27301,81,535,13508,28379],"class_list":["post-56180","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-100-cele-mai-puternice-femei-din-business","tag-afaceri","tag-lideri","tag-manuela-necula","tag-ogilvy-group-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/56180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=56180"}],"version-history":[{"count":2,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/56180\/revisions"}],"predecessor-version":[{"id":72553,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/56180\/revisions\/72553"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=56180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=56180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=56180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}