{"id":56099,"date":"2012-06-22T07:00:00","date_gmt":"2012-06-22T07:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=56099"},"modified":"2026-04-03T08:09:02","modified_gmt":"2026-04-03T08:09:02","slug":"100-tineri-manageri-de-top-lorand-papp-provident-financial-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=56099","title":{"rendered":"100 TINERI MANAGERI DE TOP – Lorand Papp, Provident Financial Romania"},"content":{"rendered":"

Const\u0103n\u0163eanul Lorand Papp a absolvit Institutul de Marin\u0103 Civil\u0103 \u00een 1997, dar pe parcurs s-a convins c\u0103 meseria “nu e at\u00e2t de romantic\u0103 \u015fi atr\u0103g\u0103toare” pe c\u00e2t credea. Miz\u00e2nd pe cuno\u015ftin\u0163ele pe care le avea la acea vreme, a \u00eenceput s\u0103 lucreze ca agent la o firm\u0103 de distribu\u0163ie de bunuri de larg consum, moment \u00een care a v\u0103zut ce \u00eensemnau v\u00e2nz\u0103rile \u015fi marketingul. \u00cen 1995 a luat contact pentru prima oar\u0103 cu o multina\u0163ional\u0103, importatorul gumei de mestecat Stimorol, devenind distribuitor regional al produsului companiei daneze. S-a mutat \u00een Bucure\u015fti \u00een 1997 \u015fi a \u00eenceput s\u0103 formeze o reprezentan\u0163\u0103 a unui distribuitor de b\u0103uturi alcoolice. De la Ballantine’s \u015fi Teacher’s a trecut \u00een 1998 la distribu\u0163ia la nivel na\u0163ional a Finlandia \u015fi Jack Daniels. “Am pornit de la un birou cu doi oameni, iar \u00een 2003 aveam o echip\u0103 de o sut\u0103 de angaja\u0163i”, spune Papp, ad\u0103ug\u00e2nd c\u0103 la plecarea din companie produsele din portofoliul s\u0103u erau lideri de pia\u0163\u0103 pe fiecare segment, ajung\u00e2nd la o cot\u0103 de pia\u0163\u0103 de 50%. A oscilat mereu \u00eentre marketing \u015fi v\u00e2nz\u0103ri \u015fi consider\u0103 c\u0103 unul dintre punctele sale forte e \u00een\u0163elegerea drumului unui produs de la fabric\u0103 p\u00e2n\u0103 la punctul de v\u00e2nzare: “Marketingul nu \u00eenseamn\u0103 numai a face reclam\u0103 frumoas\u0103 \u015fi a te uita pe cifrele cotelor de pia\u0163\u0103”. A intrat apoi \u00een echipa SAB Miller \u00een 2003, prelu\u00e2nd portofoliul de m\u0103rci interna\u0163ionale al companiei, iar \u00een cei opt ani de activitate a avansat de la senior brand manager p\u00e2n\u0103 la trade marketing director. \u00cenainte de a se al\u0103tura echipei Provident Financial Romania, a ocupat pozi\u0163ia de global marketing manager pentru Pilsner Urquell la Londra, de unde a coordonat dezvoltarea \u015fi implementarea activit\u0103\u0163ilor de marketing \u015fi trade marketing pentru Pilsner Urquell pe pie\u0163ele europene.<\/p>\n<\/p>\n

\"\"<\/a><\/p>\n<\/p>\n

Vorbe\u015fte cu entuziasm despre mandatul \u00een fruntea filialei locale a britanicilor de la Provident, chiar dac\u0103 serviciile financiare nu sunt domeniul cu care era obi\u015fnuit: “A fost o provocare s\u0103 m\u0103 re\u00eentorc \u00een Rom\u00e2nia. Dac\u0103 e\u015fti foarte bun \u00een ceea ce faci, po\u0163i s\u0103-\u0163i g\u0103se\u015fti oric\u00e2nd un job de la Manila p\u00e2n\u0103 la Lima. Marketingul nu e foarte diferit de la o industrie la alta”.<\/p>\n<\/p>\n<\/p>\n

\n

100 de tineri manageri sau antreprenori care, la nici 40 de ani, conduc companii cu afaceri de milioane euro sunt pu\u015fi anual, \u00eenc\u0103 din 2006, \u00een lumina reflectoarelor de jurnali\u015ftii BUSINESS Magazin. Indiferent c\u0103 sunt forma\u0163i \u00een multina\u0163ionale sau au dob\u00e2ndit experien\u0163\u0103 cl\u0103dind propriile afaceri, ei sunt nu numai etalonul mediului de business rom\u00e2nesc, ci \u015fi cei care traseaz\u0103 direc\u0163iile economiei.<\/p>\n<\/p>\n

BUSINESS Magazin v\u0103 prezint\u0103 a \u015faptea edi\u0163ie a catalogului 100 TINERI MANAGERI DE TOP. Catalogul este disponibil din data de 28 mai la toate punctele de difuzarea a presei Inmedio si Relay la pretul de 25 lei.<\/p>\n

\"\"<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

Lorand Papp a visat s\u0103 fie marinar, are brevet de timonier, dar a navigat \u00een ultimii dou\u0103zeci de ani pe \u00eentinderile marketingului. Chiar dac\u0103 a fost vorba de gum\u0103 de mestecat, b\u0103uturi spirtoase, bere \u015fi, mai nou, servicii financiare.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[12239,49,28306,28307],"class_list":["post-56099","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-100-tineri-manageri-de-top","tag-business-magazin","tag-lorand-papp","tag-provident-financial-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/56099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=56099"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/56099\/revisions"}],"predecessor-version":[{"id":72488,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/56099\/revisions\/72488"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=56099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=56099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=56099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}