{"id":55980,"date":"2012-06-17T12:30:00","date_gmt":"2012-06-17T12:30:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=55980"},"modified":"2026-04-03T08:05:52","modified_gmt":"2026-04-03T08:05:52","slug":"100-cele-mai-puternice-femei-din-business-astazi-denisa-mateescu-mastercard-europe","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=55980","title":{"rendered":"100 cele mai puternice femei din business &#8211; Ast\u0103zi: Denisa Mateescu, MasterCard Europe"},"content":{"rendered":"<p>\n<a href=\"http:\/\/www.businessmagazin.ro\/special\/boare-de-chanel-si-tuse-de-lanvin-plus-niste-miliarde-femeile-din-business-9487063\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"30\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/9709509\/2\/banda-4.jpg?width=576&#038;height=30\" width=\"576\" \/><\/a><\/p>\n<p>\nA absolvit, \u00een 1991, Institutul Politehnic din Bucure\u015fti, Facultatea de Automatic\u0103 \u015fi Calculatoare \u015fi poveste\u015fte c\u0103, doi ani mai t\u00e2rziu, &#8220;am fost atras\u0103 de efervescen\u0163a industriei de publicitate, care era atunci la \u00eenceput&#8221;. A \u00eenv\u0103\u0163at mult din acest domeniu, iar \u015fapte ani mai t\u00e2rziu a schimbat din nou complet direc\u0163ia, opt\u00e2nd pentru industria de pl\u0103\u0163i. Din 2001, c\u00e2nd a \u00eenceput colaborarea cu MasterCard, <a href=\"http:\/\/www.businessmagazin.ro\/lideri\/denisa-mateescu-11788695\">Denisa Mateescu<\/a> \u00ee\u015fi aminte\u015fte de mai multe reu\u015fite. Una dintre ele s-a \u00eent\u00e2mplat \u00een 2005, c\u00e2nd, datorit\u0103 cre\u015fterilor pe toate segmentele, &#8220;biroul nostru de la Bucure\u015fti a devenit centru regional, de unde coordon\u0103m activitatea altor \u015fapte \u0163\u0103ri: Albania, Bosnia &#038; Her\u0163egovina, Bulgaria, Macedonia, Moldova, Serbia \u015fi Muntenegru&#8221;. De atunci, fiecare proiect care a pus Rom\u00e2nia &#8220;pe harta inova\u0163iilor MasterCard din Europa a \u00eensemnat o nou\u0103 reu\u015fit\u0103 \u015fi ne-a adus satisfac\u0163ie&#8221;, mai spune ea.<\/p>\n<p>\n\u00cen opinia sa, tonusul bun rezult\u0103 din reu\u015fite, dar poate \u015fi s\u0103 determine succesul unui proiect. Din fericire, puncteaz\u0103 <a href=\"http:\/\/www.businessmagazin.ro\/lideri\/denisa-mateescu-11788695\">Denisa Mateescu<\/a>, de\u015fi contextul economic din ultimii doi ani nu a fost &#8220;cel mai bun cu putin\u0163\u0103, industria de carduri s-a men\u0163inut \u00een cre\u015ftere, ceea ce ne-a permis s\u0103 ne men\u0163inem optimismul \u015fi s\u0103 ne concentr\u0103m mereu aten\u0163ia pe noi proiecte&#8221;.<\/p>\n<p>\n<a href=\"http:\/\/www.businessmagazin.ro\/lideri\/denisa-mateescu-11788695\">Denisa Mateescu<\/a> spune c\u0103 a \u00eent\u00e2lnit momente complexe \u015fi complicate \u00een aproape 20 de ani de carier\u0103, dar se fere\u015fte de cuv\u00e2ntul &#8220;dificil&#8221;, pentru c\u0103 ea crede cu t\u0103rie c\u0103 optimismul este vital pentru reu\u015fita oric\u0103rui proiect. &#8220;Asta \u00eenseamn\u0103 o carier\u0103: s\u0103 ai capacitatea de a dep\u0103\u015fi problemele. Altfel, nu ai o carier\u0103, ci doar un loc de munc\u0103.&#8221;<\/p>\n<p>\nBUSINESS Magazin: C\u00e2t de greu \u00ee\u015fi croie\u015fte o femeie drumul \u00een lumea de business?<br \/>\n<a href=\"http:\/\/www.businessmagazin.ro\/lideri\/denisa-mateescu-11788695\">Denisa Mateescu,<\/a> MasterCard Europe: Nu mi-am privit niciodat\u0103 meseria ca pe o cale de a accede ierarhic sau ca pe un punct de intrare \u00een lumea de business. Evolu\u0163ia profesional\u0103 este o parte important\u0103 \u00een m\u0103sura \u00een care munca mea m\u0103 reprezint\u0103, m\u0103 \u0163ine \u00een priz\u0103, \u00eemi permite s\u0103 \u00eenv\u0103\u0163 tot timpul ceva nou \u015fi s\u0103 ob\u0163in rezultate bune; a\u015fa se face c\u0103 pentru mine a fost foarte important s\u0103 aleg domeniul care s\u0103 se plieze pe a\u015ftept\u0103rile mele \u015fi s\u0103-l schimb atunci c\u00e2nd am constatat c\u0103 nu se mai potrivea cu ceea ce \u00eemi doream eu s\u0103 construiesc. Dup\u0103 \u015fapte ani \u00een lumea publicit\u0103\u0163ii, am sim\u0163it c\u0103 m\u0103 pot dezvolta \u00eentr-un alt domeniu, iar cea mai potrivit\u0103 alegere a fost industria de pl\u0103\u0163i. Mi-am dorit ca activitatea mea profesional\u0103 s\u0103 \u00eemi ofere ocazia s\u0103 c\u0103l\u0103toresc, s\u0103 am deschidere c\u0103tre alte culturi \u015fi am sim\u0163it c\u0103 pot fi un deschiz\u0103tor de drumuri.<\/p>\n<p>\nBUSINESS Magazin: E mai u\u015for sau mai greu s\u0103 te impui ca lider, fiind femeie?<br \/>\n<a href=\"http:\/\/www.businessmagazin.ro\/lideri\/denisa-mateescu-11788695\">Denisa Mateescu<\/a>, MasterCard Europe: Nu e nici mai greu, nici mai u\u015for. Trebuie s\u0103 fii integru, s\u0103 \u015ftii s\u0103 comunici clar, s\u0103 fii flexibil, entuziast, s\u0103 ai \u00eencredere \u00een tine \u015fi s\u0103 fii capabil s\u0103 motivezi oamenii. Nu \u00een ultimul r\u00e2nd, trebuie s\u0103 \u00een\u0163elegi contextul \u00een care \u00ee\u0163i desf\u0103\u015fori activitatea \u015fi s\u0103 ai viziune.<\/p>\n<p>\nBUSINESS Magazin: Cum \u00eemp\u0103ca\u0163i cariera cu via\u0163a de familie?<br \/>\n<a href=\"http:\/\/www.businessmagazin.ro\/lideri\/denisa-mateescu-11788695\">Denisa Mateescu<\/a>, MasterCard Europe: Echilibrarea vie\u0163ii familiale \u015fi a celei profesionale nu a fost \u00eentotdeauna u\u015for de realizat, mai ales atunci c\u00e2nd erau copiii mici. Totu\u015fi, de-a lungul anilor, mi-am propus \u015fi am reu\u015fit s\u0103 \u00eemi creez un obicei &#8211; acela de a l\u0103sa deoparte treburile de serviciu \u00een weekend \u015fi \u00een vacan\u0163e. \u00cencerc s\u0103 fiu al\u0103turi de so\u0163ul \u015fi copiii mei de c\u00e2te ori au nevoie de mine, s\u0103 vad\u0103 \u00een mine un prieten \u015fi un suport. Normal c\u0103 au mai ap\u0103rut \u015fi momente de suprapunere \u00eentre situa\u0163iile urgente de la birou \u015fi dorin\u0163a de a fi al\u0103turi de familie. Sunt norocoas\u0103 \u00eens\u0103 pentru c\u0103 am avut mereu sprijinul lor \u015fi cred, sincer, c\u0103 o via\u0163\u0103 personal\u0103 echilibrat\u0103 te ajut\u0103 mult \u015fi s\u0103 fii un bun manager.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<hr \/>\n<p>\nCatalogul &#8220;100 Cele Mai Puternice Femei Din Business&#8221; prezint\u0103 interviuri cu reprezentantele de success ale mediului de afaceri rom\u00e2nesc actual \u015fi con\u0163ine profilul profesional a 100 dintre liderii feminini.<\/p>\n<p>\n<a href=\"http:\/\/www.businessmagazin.ro\/cataloage-bm\/100-cele-mai-puternice-femei-din-business-anuar-9481304\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"160\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/9748049\/6\/640x160.jpg?width=640&#038;height=160\" width=\"640\" \/><\/a><\/p>\n<p>\nAu experien\u0163\u0103, au putere, c\u00e2\u015ftig\u0103 bine, sunt cochete \u015fi se bucur\u0103 de respectul celor din jur. Cuv\u00e2ntul lor este cel mai important sau printre cele mai importante \u00een companiile pentru care lucreaz\u0103. Cele mai puternice femei de afaceri din Rom\u00e2nia sunt un segment aparte \u015fi tot mai bine conturat dintr-o lume care, \u00een mod tradi\u0163ional, a fost creat\u0103 \u015fi condus\u0103 de b\u0103rba\u0163i.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/9487612\/3\/topfemei.jpg?width=650&#038;height=872\" style=\"width: 472px; height: 632px;\" \/><\/p>\n<p>\nCatalogul &#8220;100 Cele Mai Puternice Femei Din Business&#8221; &#8211; prima edi\u0163ie va fi distribuit gratuit abona\u0163ilor BUSINESS Magazin \u015fi va putea fi achizi\u0163ionat online din 9 aprilie la adresa <a href=\"http:\/\/www.businessmagazin.ro\/cataloage-bm\/100-cele-mai-puternice-femei-din-business-anuar-9481304\">www.bmag.ro\/cataloage<\/a>, la pre\u0163ul de 25 de lei (TVA inclus).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cu experien\u0163\u0103 \u00een publicitate \u015fi \u00een industria pl\u0103\u0163ilor, Denisa Mateescu este acum general manager Rom\u00e2nia \u015fi Regiunea Balcanilor al MasterCard \u015fi coordoneaz\u0103 activitatea a 7 colegi din \u0163ar\u0103 \u015fi al\u0163i cinci din zonele \u00eenvecinate.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[27301,81,19063,535,27007],"class_list":["post-55980","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-100-cele-mai-puternice-femei-din-business","tag-afaceri","tag-denisa-mateescu","tag-lideri","tag-mastercard-europe"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=55980"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55980\/revisions"}],"predecessor-version":[{"id":72378,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55980\/revisions\/72378"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=55980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=55980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=55980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}