{"id":5583,"date":"2006-10-24T12:29:00","date_gmt":"2006-10-24T12:29:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=5583"},"modified":"2026-04-02T09:10:45","modified_gmt":"2026-04-02T09:10:45","slug":"in-the-spotlight-38","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=5583","title":{"rendered":"IN THE SPOTLIGHT"},"content":{"rendered":"<p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Ideea<\/STRONG>: Mai tentant decat orice<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Client<\/STRONG>: Vel Pitar<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Brand<\/STRONG>: Roll4Ever<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Agentie<\/STRONG>: Grey Worldwide <?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" \/><st1:country-region w:st=\"on\"><st1:place w:st=\"on\">Romania<\/st1:place><\/st1:country-region> (WPP)<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Canale<\/STRONG>: TV, presa scrisa, Internet, POSM (materiale la locul de vanzare)<\/P><\/SPAN><?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Timp de aproape o luna si jumatate, mai exact intre 17 octombrie si 30 noiembrie 2006, ruleaza <st1:place w:st=\"on\"><st1:State w:st=\"on\">campania<\/st1:State><\/st1:place> de promovare a gamei de minirulade Roll4Ever lansata recent de compania Vel Pitar. Publicul-tinta al campaniei semnate de Grey Worldwide Romania este constituit din \u0084tinerii cu varsta cuprinsa intre 14 si 18 ani activi, sociabili, preocupati de sport si sensibili la prima dragoste\u0093, conform agentiei. <\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>\u0084Pornind de la un concept creativ cat se poate de simplu &#8211; Roll4Ever e mai tentant decat orice -, spotul vine sa dramatizeze intr-un mod umoristic una din posibilele situatii in care alegerea e numai una, indiferent de contextul in care te afli\u0093, povesteste pe scurt ideea spotului Sorin Predescu, Creative Director al Grey Worldwide <st1:country-region w:st=\"on\"><st1:place w:st=\"on\">Romania<\/st1:place><\/st1:country-region>. Serviciile de comunicare media &#8211; planificare strategica de campanii, achizitie de spatiu media, monitorizare si cercetare &#8211; sunt asigurate de catre Media Direction, parte din grupul BBDO.<\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideea: Mai tentant decat orice Client: Vel Pitar Brand: Roll4Ever Agentie: Grey Worldwide Romania (WPP) Canale: TV, presa scrisa, Internet, POSM (materiale la locul de vanzare) &nbsp; Timp de aproape o luna si jumatate, mai exact intre 17 octombrie si 30 noiembrie 2006, ruleaza campania de promovare a gamei de minirulade Roll4Ever lansata recent de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-5583","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/5583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5583"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/5583\/revisions"}],"predecessor-version":[{"id":26951,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/5583\/revisions\/26951"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}