{"id":55653,"date":"2012-05-29T09:32:16","date_gmt":"2012-05-29T09:32:16","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=55653"},"modified":"2026-04-03T07:57:32","modified_gmt":"2026-04-03T07:57:32","slug":"p-aproape-jumatate-dintre-participantii-inscrisi-la-marketing-3-0-ce-va-fi-sustinut-de-philip-kotler-pe-1-iunie-la-bucuresti-sunt-din-fmcg-si-farma","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=55653","title":{"rendered":"(P) Aproape jum\u0103tate dintre participan\u0163ii \u00eenscri\u015fi la Marketing 3.0 ce va fi sus\u0163inut de Philip Kotler pe 1 iunie la Bucure\u015fti sunt din FMCG \u015fi Farma"},"content":{"rendered":"

Bucure\u015fti, 28 mai 2012 – Mai sunt numai trei zile de \u00eenscrieri p\u00e2n\u0103 la trainingul certificat Marketing 3.0<\/a>, sus\u0163inut de Prof. Philip Kotler pe 1 Iunie, la Ateneul Rom\u00e2n \u015fi organizat \u00een parteneriat de c\u0103tre V+O Communication, Confident Public Relations \u015fi Choice Management & Consulting.<\/b><\/p>\n

Peste un sfert dintre participan\u0163ii \u00eenscri\u015fi la Marketing 3.0<\/a> reprezint\u0103 mari corpora\u0163ii, cu peste 500 de angaja\u0163i, \u00een timp ce companiile medii, cu 100 – 500 de angaja\u0163i, vor avea cea mai mare reprezentare la Ateneul Rom\u00e2n. De asemenea, aproape o treime dintre cei ce \u00eel vor vedea \u015fi asculta live pe p\u0103rintele marketingului pe 1 iunie vin din partea unor firme cu p\u00e2n\u0103 la 100 de angaja\u0163i – dup\u0103 cum reiese din graficul urm\u0103tor:<\/p>\n

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Printre subiectele ce vor atinse de profesorul Philip Kotler la Marketing 3.0<\/a> se reg\u0103sesc gestionarea celor mai importante provocari \u015fi oportunit\u0103\u0163i \u00een afaceri, c\u0103utarea \u015fi exploatarea la maxim de noi idei \u015fi metode pentru strategiile de marketing, precum \u015fi \u00eembun\u0103t\u0103\u0163irea puterii brandului.<\/p>\n

Pre\u0163ul \u00eentreg al unui bilet la Marketing 3.0<\/a> este de 600 de euro f\u0103r\u0103 TVA \u015fi include un abonament pe un an la Ziarul Financiar \u015fi Business Magazin, \u00eencepand cu 1 iulie 2012. \u00cen plus, aveti acces gratuit, timp de trei luni, la experin\u0163a bancar\u0103 Premium de la Raiffeisen Bank. Pentru un num\u0103r mai mare sau egal cu 5 bilete achizi\u0163ionate \u00een cadrul aceleia\u015fi companii, se va aplica o reducere de pre\u0163 de p\u00e2n\u0103 la 20%, procent corespunz\u0103tor num\u0103rului de bilete comandate. Membrii IAA, IAB, ARRP, RAC \u015fi studen\u0163ii \u015fi absolven\u0163ii ASEBUSS \/ EXEC-EDU beneficiaz\u0103 de 10% reducere.<\/p>\n

Marketing 3.0<\/a> atrage participan\u0163i din toate verticalele de business, cu o majoritate aproape de jum\u0103tate dat\u0103 de reprezentan\u0163ii companiilor din FMCG \u015fi Farma, dup\u0103 cum rezult\u0103 din graficul urm\u0103tor:<\/p>\n

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Partenerii Marketing 3.0<\/a> sunt: Raiffeisen Premium Banking (partener Platinum), Apa Nova \u015fi JTI (parteneri Gold), Coca-Cola Hellenic \u015fi Ursus (parteneri Silver), ASEBUSS, EXEC-EDU \u015fi Romtelecom (parteneri educa\u0163ionali), Aerotravel Lufthansa, Air Taxi, Ath\u00e9n\u00e9e Palace Hilton, BGS, Daedalus Millward Brown, Depozitul de Papet\u0103rie, Evergreen Concept, Fan Courier, MobilPay \u015fi Sovis Print (parteneri), respectiv Business Magazin, Mediafax, TVR \u015fi Ziarul Financiar (parteneri media).<\/p>\n

Philip Kotler este fondatorul “managementului marketingului” modern, profesor de marketing interna\u0163ional la \u015ecoala Superioar\u0103 de Management J. L. Kellogg, din cadrul Universit\u0103\u0163ii din Northwestern, SUA. Este licen\u0163iat \u00een economie al Universit\u0103\u0163ii din Chicago \u015fi doctor \u00een economie la Institutul de tehnologie din Massachusetts. Philip Kotler este inventatorul celor “4P” \u00een Marketing (care acum au devenit cei “7P”) precum \u015fi inventatorul conceptului de “Marketing Social” \u015fi este implicat \u00een cercetarea \u015fi dezvoltarea marketing-ului de peste 55 de ani. Profesorul Kotler este autorul lucr\u0103rii “Marketing Management”, acum la cea de a XIII-a edi\u0163ie – cel mai utilizat manual de marketing \u00een universit\u0103\u0163ile de afaceri din \u00eentreaga lume. Kotler este unicul “triplu” c\u00e2\u015ftig\u0103tor al premiului Alpha Kappa Psi (AKP) pentru cel mai bun articol al anului ap\u0103rut \u00een revista Journal of Marketing. \u00cencep\u00e2nd cu anul 1998, Philip Kotler se afl\u0103 printre Top 50 guru \u00een afaceri la nivel mondial, iar \u00een anul 2008 \u015fi 2009 Profesorul Kotler a fost clasat \u00een primii 10 Guru \u00een Afaceri din lume.<\/p>\n

ORGANIZATORII:<\/b><\/p>\n

Despre V+O Communication<\/b><\/p>\n

\u00cenfiin\u0163at\u0103 la \u00eenceputul anului 2006, V+O Communication este una dintre cele mai dinamice \u015fi strategice agen\u0163ii de PR din Rom\u00e2nia, parte din unul dintre cele mai importante grupuri de comunicare regionale independente din Europa de Sud-Est, at\u00e2t din perspectiva competen\u0163elor c\u00e2t \u015fi a ariei geografice acoperite prin cele cinci reprezentan\u0163e.<\/p>\n

Printre clien\u0163ii V+O Communication Rom\u00e2nia se num\u0103r\u0103: ATE Bank Rom\u00e2nia, ABN Systems, COSMOTE Rom\u00e2nia, Germanos, Farmec Cluj-Napoca, Impact, Kanal D, Rio Bucovina, Trenkwalder, Wizrom Group, Zapp (Telemobil), \u015fi mul\u0163i al\u0163ii.<\/p>\n

Despre Confident<\/b><\/p>\n

Confident este o agen\u0163ie full service de consultan\u0163\u0103 \u00een rela\u0163ii publice \u015fi marketing, creat\u0103 la \u00eenceputul anului 2011. Confident ofer\u0103 servicii de comunicare corporate \u015fi de brand, precum \u015fi servicii de comunicare B2B \u015fi B2C. Mara Gojgar este acreditat\u0103 de Chartered Institute of Public Relations, Londra (CIPR) \u015fi are o experien\u0163\u0103 de peste 6 ani \u00een rela\u0163ii publice \u015fi mass media. \u00cenainte de a \u00ee\u015fi deschide propria agen\u0163ie, Mara a lucrat pentru clien\u0163i din domenii precum financiar-bancar, IT&C, FMCG, construc\u0163ii \u015fi real estate \u015fi pentru programe cu finan\u0163are european\u0103.<\/p>\n

Despre Choice Management & Consulting<\/b><\/p>\n

Choice Management & Consulting este o firm\u0103 de consultan\u0163\u0103 \u00een management, specializat\u0103 \u00een dezvoltarea organiza\u0163ional\u0103 \u00eenfiin\u0163at\u0103 de c\u0103tre Anca Podoleanu \u015fi care are \u00een portofoliu clien\u0163i precum Romsys, Enel, Petrom\/OMV, HR Management Club, La F\u00e2nt\u00e2na, Amraz, Prodal94, Henkel, Vienna Insurance Group, Daedalus Millward Brown, UHY Audit CD, Tuborg, Trylon, WizRom. Serviciile oferite de c\u0103tre Choice Management & Consulting prin re\u0163eaua de parteneri din Israel \u015fi Europa sunt executive search, talent management, cultur\u0103 organiza\u0163ional\u0103, managementul schimb\u0103rii, SaaS \u00een resurse umane.<\/p>\n

Anca are o experien\u0163\u0103 de peste 12 ani \u00een pozi\u0163ii de top management \u00een Pepsi \u015fi Vodafone \u015fi de peste 7 ani \u00een consultan\u0163\u0103 managerial\u0103, fiind c\u00e2\u015ftig\u0103toarea distinc\u0163iei Business Woman of the Year \u00een anul 2010, oferit\u0103 de publica\u0163ia Business Woman.<\/p>\n

Persoana de contact:<\/u>
\nAlina Oprea – PR Account Manager V+O Communication
\nalina.oprea@vando.ro<\/a>
\n0766 579 205<\/em><\/i><\/p>\n

\"\"<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

Bucure\u015fti, 28 mai 2012 – Mai sunt numai trei zile de \u00eenscrieri p\u00e2n\u0103 la trainingul certificat Marketing 3.0, sus\u0163inut de Prof. Philip Kotler pe 1 Iunie, la Ateneul Rom\u00e2n \u015fi organizat \u00een parteneriat de c\u0103tre V+O Communication, Confident Public Relations \u015fi Choice Management & Consulting. Peste un sfert dintre participan\u0163ii \u00eenscri\u015fi la Marketing 3.0 reprezint\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[24582],"class_list":["post-55653","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-advertorial"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=55653"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55653\/revisions"}],"predecessor-version":[{"id":72079,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55653\/revisions\/72079"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=55653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=55653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=55653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}