{"id":55575,"date":"2012-05-24T10:00:00","date_gmt":"2012-05-24T10:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=55575"},"modified":"2026-04-03T07:55:30","modified_gmt":"2026-04-03T07:55:30","slug":"100-cele-mai-puternice-femei-din-business-astazi-carmen-georgescu-electrolux","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=55575","title":{"rendered":"100 cele mai puternice femei din business &#8211; Ast\u0103zi: Carmen Georgescu, Electrolux"},"content":{"rendered":"<p><a href=\"http:\/\/www.businessmagazin.ro\/special\/boare-de-chanel-si-tuse-de-lanvin-plus-niste-miliarde-femeile-din-business-9487063\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"30\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/9638207\/2\/banda-4.jpg?width=576&#038;height=30\" alt=\"\" \/><\/a><\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<p>\u00cen plus, men\u0163ine rela\u0163ia cu partenerii comerciali, agen\u0163ii \u015fi distribuitorii Electrolux la nivel na\u0163ional \u015fi gestioneaz\u0103 activit\u0103\u0163ile locale ATL, BTL \u015fi de PR ale brandurilor Electrolux, AEG \u015fi Zanussi. Absolvent\u0103 de Politehnic\u0103, Carmen Georgescu a lucrat pentru o perioad\u0103 destul de scurt\u0103 la o companie de comer\u0163, iar la Electrolux a venit la propunerea unei prietene. O perioad\u0103 a lucrat \u015fi marketing \u015fi v\u00e2nz\u0103ri, \u00eentr-un domeniu nou \u015fi \u00eentr-o perioad\u0103 dificil\u0103. De-a lungul celor 16 ani petrecu\u0163i \u00een companie a desf\u0103\u015furat multe proiecte; &#8220;unul dintre cele mai recente \u015fi mai dragi proiecte este cel derulat al\u0103turi de bloggerii de food &#8211; Passion4Cooking &#8211; care a c\u00e2\u015ftigat anul trecut un Silver la PR Award \u015fi a fost dat drept exemplu de \u00abBest Practice\u00bb la nivel interna\u0163ional, \u00een cadrul grupului Electrolux&#8221;. Spune c\u0103 este \u00eendr\u0103gostit\u0103 de munca sa \u015fi de domeniul care \u00eei ofer\u0103 mereu noi provoc\u0103ri. &#8220;Mi-ar fi imposibil s\u0103 m\u0103 plictisesc vreodat\u0103, de aceea sper ca \u015fi peste 10 ani s\u0103 lucrez tot \u00een marketing.&#8221;<\/p>\n<p>BUSINESS Magazin: C\u00e2t de greu i\u015fi croie\u015fte o femeie drumul \u00een lumea de business?<br \/>\nCarmen Georgescu: A\u015f putea spune c\u0103 drumul unei femei \u00een lumea de business este un drum croit cu m\u00e2ini de fier \u00een m\u0103nu\u015fi de catifea, iar diploma\u0163ia mi se pare asul din m\u00e2nec\u0103 pe care o femeie \u015ftie s\u0103 \u00eel controleze mai bine \u00een business.<\/p>\n<p>BUSINESS Magazin: Cum v-a\u0163i caracteriza stilul de conducere \u015fi de creare a unei afaceri?<br \/>\nCarmen Georgescu: C\u00e2nd jonglezi \u00eentre zeci de proiecte, organizarea riguroas\u0103 \u015fi check list-urile sunt, \u00een opinia mea, adev\u0103rate unelte de supravie\u0163uire. Sunt perfec\u0163ionist\u0103 \u015fi atent\u0103 la detalii; cer \u00eentotdeauna foarte mult de la partenerii cu care lucrez, deoarece cred c\u0103 un manager trebuie s\u0103 impun\u0103 ni\u015fte standarde \u00eenalte de lucru \u015fi s\u0103 ofere un exemplu de bun\u0103 practic\u0103 celor cu care colaboreaz\u0103.<\/p>\n<p>BUSINESS Magazin: Care sunt calit\u0103\u0163ile feminine care ajut\u0103 \u00een business?<br \/>\nCarmen Georgescu: O femeie dispune de c\u00e2teva atuuri, precum diploma\u0163ia, inteligen\u0163a emo\u0163ional\u0103 \u015fi, mai ales, intui\u0163ia &#8211; care conteaz\u0103 extrem de mult \u00een business. Sunt caracteristici care fac diferen\u0163a, \u00een special \u00een cazul negocierilor, a recrut\u0103rilor de personal, dar \u015fi \u00een activit\u0103\u0163ile zilnice de business management. Mai mult dec\u00e2t at\u00e2t, nu trebuie s\u0103 uit\u0103m de feminitate. Un manager femeie, dar \u015fi feminin, este mult mai apreciat de partenerii de business \u015fi cred c\u0103 poate avea un cuv\u00e2nt mai greu de spus dec\u00e2t o femeie care \u00eencearc\u0103 s\u0103 imite stilul &#8220;b\u0103rb\u0103tesc&#8221;. Pe scurt, a\u015f enumera alte calit\u0103\u0163i feminine de un real ajutor \u00een business: r\u0103bdarea, aten\u0163ia la detalii \u015fi capacitatea de analiz\u0103.<\/p>\n<p>BUSINESS Magazin: Branduri preferate: parfum, haine, accesorii?<br \/>\nCarmen Georgescu: \u00cen general, optez pentru parfumuri dulci, dar subtile, \u015fi am mai multe branduri preferate, pe care le folosesc alternativ. \u00cen materie de haine mizez pe stilul smart-casual. O pereche de jeans, o c\u0103ma\u015f\u0103 alb\u0103 \u015fi o bijuterie fin\u0103 vor fi \u00eentotdeauna pentru mine o \u0163inut\u0103 lejer\u0103 \u015fi comod\u0103 de birou. \u015ei totul \u00eenso\u0163it de pantofi cu toc, la care nu renun\u0163 niciodat\u0103.<\/p>\n<p>BUSINESS Magazin: Destina\u0163ii de vacan\u0163\u0103 preferate?<br \/>\nCarmen Georgescu: Londra este ora\u015ful de care sunt pur \u015fi simplu \u00eendr\u0103gostit\u0103. Este ora\u015ful meu de suflet, pe care l-a\u015f vizita \u00een orice perioad\u0103 a anului.<\/p>\n<p>BUSINESS Magazin: Cum \u00eemp\u0103ca\u0163i cariera cu via\u0163a de familie?<br \/>\nCarmen Georgescu: Dup\u0103 aproape 16 ani \u00een Electrolux, so\u0163ul meu s-a obi\u015fnuit deja cu programul meu \u015fi cu perioadele \u00eenc\u0103rcate. Cu toate acestea, \u00eencerc s\u0103 nu dep\u0103\u015fe\u015fc o anumit\u0103 limit\u0103 \u015fi s\u0103 nu \u00eemi sacrific familia pentru job. Cu tot programul \u00eenc\u0103rcat de la birou, \u00eemi g\u0103sesc timp \u015fi s\u0103 g\u0103tesc \u00een fiecare zi ceva bun pentru familie, s\u0103 verific lec\u0163iile fiicei mele sau s\u0103 particip la \u015fedin\u0163ele cu p\u0103rin\u0163ii. Doresc s\u0103 m\u0103 implic mai mult \u00een proiecte sociale \u015fi s\u0103 o atrag \u015fi pe fiica mea \u00een astfel de ac\u0163iuni.<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<hr \/>\n<p>Catalogul &#8220;100 Cele Mai Puternice Femei Din Business&#8221; prezint\u0103 interviuri cu reprezentantele de success ale mediului de afaceri rom\u00e2nesc actual \u015fi con\u0163ine profilul profesional a 100 dintre liderii feminini.<\/p>\n<p><a href=\"http:\/\/www.businessmagazin.ro\/cataloage-bm\/100-cele-mai-puternice-femei-din-business-anuar-9481304\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"160\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/9638207\/6\/640x160.jpg?width=640&#038;height=160\" \/><\/a><\/p>\n<p>Au experien\u0163\u0103, au putere, c\u00e2\u015ftig\u0103 bine, sunt cochete \u015fi se bucur\u0103 de respectul celor din jur. Cuv\u00e2ntul lor este cel mai important sau printre cele mai importante \u00een companiile pentru care lucreaz\u0103. Cele mai puternice femei de afaceri din Rom\u00e2nia sunt un segment aparte \u015fi tot mai bine conturat dintr-o lume care, \u00een mod tradi\u0163ional, a fost creat\u0103 \u015fi condus\u0103 de b\u0103rba\u0163i.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/9487612\/3\/topfemei.jpg?width=650&#038;height=872\" style=\"width: 472px; height: 632px;\" alt=\"\" \/><\/p>\n<p>Catalogul &#8220;100 Cele Mai Puternice Femei Din Business&#8221; &#8211; prima edi\u0163ie va fi distribuit gratuit abona\u0163ilor BUSINESS Magazin \u015fi va putea fi achizi\u0163ionat online din 9 aprilie la adresa <a href=\"http:\/\/www.businessmagazin.ro\/cataloage-bm\/100-cele-mai-puternice-femei-din-business-anuar-9481304\">www.bmag.ro\/cataloage<\/a>, la pre\u0163ul de 25 de lei (TVA inclus).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carmen Georgescu lucreaz\u0103 de aproape 16 ani la filiala Electrolux din Rom\u00e2nia unde se ocup\u0103 de dezvoltarea strategiilor de marketing \u015fi comunicare ale companiei \u00een Rom\u00e2nia, de dezvoltarea strategiilor de marketing \u015fi comunicare pentru produsele nou ap\u0103rute pe pia\u0163a rom\u00e2neasc\u0103.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[27301,81,27955,9883,535],"class_list":["post-55575","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-100-cele-mai-puternice-femei-din-business","tag-afaceri","tag-carmen-georgescu","tag-electrolux","tag-lideri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=55575"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55575\/revisions"}],"predecessor-version":[{"id":72006,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55575\/revisions\/72006"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=55575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=55575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=55575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}