{"id":5557,"date":"2006-10-24T10:29:00","date_gmt":"2006-10-24T10:29:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=5557"},"modified":"2026-04-02T09:10:11","modified_gmt":"2026-04-02T09:10:11","slug":"cu-ochii-spre-2007","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=5557","title":{"rendered":"Cu ochii spre 2007"},"content":{"rendered":"

Pentru a vedea ce categorii de clienti si ce advertiseri ar trebui sa aiba in vizor agentiile si oamenii de vanzari din media, BUSINESS Magazin a solicitat sprijinul a peste zece agentii de publicitate. In urma raspunsurilor primite, a selectat urmatoarele:<\/P>

 <\/P>

PE CATEGORII<\/STRONG>: Alimentar, financiar, retail, telecomunicatii (gratie licentelor noi 3G), dezvoltatorii de ansambluri rezidentiale, jucatorii din energie, sistemul privat de pensii.<\/P>

 <\/P>

PE CLIENTI<\/STRONG>: Un advertiser nou, deja intrat in planurile pentru 2007 este producatorul israelian de lactate Tnuva (Universal McCann). Iar printre mutarile de conturi importante asteptate in 2007-2008 (nu neaparat sigure) ca urmari a unor pitchuri internationale \/ parteneriate in retea ar putea fi Orange, Vodafone, Unicredit (dupa  <\/SPAN>ce va ingloba HVB-Tiriac), Danone, Colgate-Palmolive (acestea doua pe partea de media), Unilever (surse BUSINESS Magazin spun ca Unilever si-ar revizui bugetul de media la nivel local, estimat la circa 7 mil. euro); Dacia-Renault (ar putea organiza pitch de media, este o presupunere a unui interlocutor). <\/P>

 <\/o:p><\/P>

SURSE: INTERLOCUTORII PENTRU ACEST ARTICOL; <\/P>

SURSE BUSINESS MAGAZIN. PRINTRE AGENTIILE SOLICITATE, DAR CARE NU AU OFERIT INFORMATII SE NUMARA: GRUPUL GRAFFITI \/ BBDO, MCCANN ERICKSON, SCALA JWT, YOUNG & RUBICAM, ZENITH MEDIA.<\/P><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"

Pentru a vedea ce categorii de clienti si ce advertiseri ar trebui sa aiba in vizor agentiile si oamenii de vanzari din media, BUSINESS Magazin a solicitat sprijinul a peste zece agentii de publicitate. In urma raspunsurilor primite, a selectat urmatoarele:   PE CATEGORII: Alimentar, financiar, retail, telecomunicatii (gratie licentelor noi 3G), dezvoltatorii de ansambluri […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[4828],"class_list":["post-5557","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-cu-ochii-spre-2007"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/5557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5557"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/5557\/revisions"}],"predecessor-version":[{"id":26926,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/5557\/revisions\/26926"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}