{"id":55515,"date":"2012-05-21T09:00:00","date_gmt":"2012-05-21T09:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=55515"},"modified":"2026-04-03T07:53:33","modified_gmt":"2026-04-03T07:53:33","slug":"mihai-barsan-ursus-breweries-indiferent-unde-m-as-afla-eu-traiesc-cu-sufletul-in-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=55515","title":{"rendered":"Mihai B\u00e2rsan, Ursus Breweries: Indiferent unde m-a\u015f afla, eu tr\u0103iesc cu sufletul \u00een Rom\u00e2nia"},"content":{"rendered":"

BUSINESS Magazin: De c\u00e2t timp lucra\u0163i \u00een firm\u0103 \u015fi cum a\u0163i decis s\u0103 accepta\u0163i o pozi\u0163ie \u00een cadrul companiei?
\nMihai B\u00e2rsan: Lucrez \u00een SABMiller din 2005; prima pozi\u0163ie din cadrul subsidiarei din Rom\u00e2nia, Ursus Breweries, a fost senior brand manager Timi\u015foreana. \u00cen 2009 am preluat o func\u0163ie de marketing manager \u00een hub-ul european, apoi la foarte scurt timp pozi\u0163ia de director de marketing al subsidiarei SABMiller din Slovacia. \u00cencep\u00e2nd cu aprilie 2012 am preluat conducerea departamentului de marketing din Ursus Breweries, revenind deci la “prima dragoste”.<\/p>\n<\/p>\n

BUSINESS Magazin: C\u00e2\u0163i oameni ave\u0163i \u00een subordine \u015fi care este bugetul pe care \u00eel administra\u0163i?
\nMihai B\u00e2rsan: Echipa pe care o conduc este o echip\u0103 de 30 de oameni care administreaz\u0103 cu un buget \u00een zona zecilor de milioane de euro.<\/p>\n

BUSINESS Magazin: Care a fost cel mai dificil moment din carier\u0103? Cum l-a\u0163i dep\u0103\u015fit?
\nMihai B\u00e2rsan: Greu de zis. Au fost momente c\u00e2nd m-a “smerit” o lansare puternic\u0103 a competi\u0163iei sau perioade de mare intensitate \u015fi \u00eenc\u0103rcare, dar din fericire am g\u0103sit undeva \u00een\u0163elepciunea \u015fi resursele s\u0103 merg mai departe. Slav\u0103 Domnului!, de fiecare dat\u0103 a existat o cale, o abordare nou\u0103, un sprijin de la echip\u0103 sau de la superior. Privind \u00een viitor, sunt sigur c\u0103 vor veni momente \u015fi mai frumoase, \u015fi mai dificile dec\u00e2t \u00een trecut. Via\u0163a e interesant\u0103.<\/p>\n

BUSINESS Magazin: A\u0163i cochetat vreodat\u0103 cu ideea de antreprenoriat?
\nMihai B\u00e2rsan: Da, nu m\u0103 \u00eempac cu idea “birocratului” de marketing: este foarte important pentru mine s\u0103 am sentimentul unei libert\u0103\u0163i antreprenoriale, de a fi “in charge”. Avantajul multina\u0163ionalei este \u00eens\u0103 c\u0103 are sisteme de suport care preiau marea gr\u0103mad\u0103 de corvoad\u0103 birocratic\u0103 (adev\u0103ratul du\u015fman al ini\u0163iativei private), astfel c\u0103 te po\u0163i ocupa mai mult timp de ceea ce reprezint\u0103 partea cu adev\u0103rat interesant\u0103 \u015fi antreprenorial\u0103 a afacerii.<\/p>\n

BUSINESS Magazin: Unde v\u0103 vede\u0163i peste 10 ani?
\nMihai B\u00e2rsan: \u00cen Rom\u00e2nia. Dac\u0103 am \u00eenv\u0103\u0163at ceva \u00een scurtul meu periplu este c\u0103 indiferent unde m-a\u015f afla, eu tr\u0103iesc cu sufletul \u00een Rom\u00e2nia. Am \u00eenv\u0103\u0163at c\u0103 m\u0103 atrage mai mult idea de a-mi l\u0103sa o amprent\u0103 care s\u0103 schimbe \u00een bine ceva la mine \u00een \u0163ar\u0103 dec\u00e2t \u00een lumea larg\u0103. De aceea am \u015fi revenit la Ursus Breweries. E greu de spus ce se va \u00eent\u00e2mpla \u00een 10 ani, dar sigur vor fi \u00eenc\u0103 enorm de multe de f\u0103cut \u00een aceast\u0103 zona: dezvoltarea unor m\u0103rci, afaceri, modele \u015fi simboluri rom\u00e2ne\u015fti.<\/p>\n<\/p>\n<\/p>\n

\"\"<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

Mihai B\u00e2rsan este, la numai 35 de ani, vicepre\u015fedinte de marketing al Ursus Breweries. El este unul dintre cei 100 de tineri manageri pe care BUSINESS Magazin \u00eei ofer\u0103 Rom\u00e2niei \u00een edi\u0163ia a \u015faptea a catalogului, 100 TINERI MANAGERI DE TOP, care va ap\u0103rea \u00een 28 mai.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7211,3850],"tags":[12239,26497,9266],"class_list":["post-55515","post","type-post","status-publish","format-standard","hentry","category-comert","category-lideri","tag-100-tineri-manageri-de-top","tag-mihai-barsan","tag-ursus-breweries"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=55515"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55515\/revisions"}],"predecessor-version":[{"id":71949,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55515\/revisions\/71949"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=55515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=55515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=55515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}