{"id":55488,"date":"2012-05-19T11:00:00","date_gmt":"2012-05-19T11:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=55488"},"modified":"2026-04-03T07:52:57","modified_gmt":"2026-04-03T07:52:57","slug":"facebook-ca-branza-in-pasca","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=55488","title":{"rendered":"Facebook, ca br\u00e2nza \u00een pasc\u0103"},"content":{"rendered":"<p>\u00cen ceea ce prive\u015fte tendin\u0163ele \u015fi evolu\u0163ia accelerat\u0103 a mediului online, speciali\u015ftii au remarcat o migra\u0163ie de la computere c\u0103tre tablete sau smartphone-uri. \u00cen Rom\u00e2nia, circa un milion de persoane acceseaz\u0103 re\u0163elele de socializare de pe un telefon mobil, \u00een timp ce la nivel mondial, liderul terminalelor mobile este iPad-ul. \u00cen afar\u0103 de tranzi\u0163ia c\u0103tre dispozitive mai &#8220;comode&#8221;, utilizatorii par a se reorienta \u015fi c\u0103tre un alt tip de con\u0163inut, cel audio-video, crede Nick Palmer, director pentru strategii de con\u0163inut la MediaCom. &#8220;Media audio-video vor fi cel mai consumat lucru pe internet \u00een urm\u0103torii ani. \u00cen aceast\u0103 direc\u0163ie se \u00eendreapt\u0103 industria&#8221;, a precizat Palmer, ad\u0103ug\u00e2nd c\u0103 acest con\u0163inut trebuie s\u0103 fie u\u015for de g\u0103sit \u015fi s\u0103 aib\u0103 la baz\u0103 tehnologii accesibile de pe c\u00e2t mai multe platforme.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5540\/9642849\/2\/5304780-mediafax-foto-razv-copy.jpg?width=700&#038;height=525\" alt=\"\" \/><\/p>\n<p>Pentru a fi un instrument eficient, Facebook trebuie s\u0103 fie un &#8220;ingredient&#8221; de baz\u0103 al strategiei unei companii, sus\u0163ine Bruce Bale, director de v\u00e2nz\u0103ri CEEMEA global marketing solutions la Facebook. &#8220;Pentru a prepara pasca rom\u00e2neasc\u0103 ave\u0163i nevoie de br\u00e2nz\u0103, un ingredient esen\u0163ial pe care nu-l ve\u0163i introduce niciodat\u0103 dup\u0103 ce a\u0163i scos pl\u0103cinta de la cuptor, a\u015fa cum ad\u0103uga\u0163i zah\u0103r \u00een cafea. A\u015fa trebuie procedat \u015fi cu Facebook. Coace\u0163i Facebook \u00een strategie, nu-l ad\u0103uga\u0163i peste, la final&#8221;, a explicat Bale, aduc\u00e2nd o not\u0103 local\u0103 discu\u0163iilor.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5540\/9642849\/3\/5304854-mediafax-foto-razv-copy.jpg?width=700&#038;height=525\" alt=\"\" \/><\/p>\n<p>&#8220;Companiile uit\u0103 de multe ori c\u0103 trebuie s\u0103 pun\u0103 pe pagina de Facebook lucruri pe care utilizatorii s\u0103 \u015fi dea click, nu numai informa\u0163ii despre companie&#8221;, este de p\u0103rere Alessandro Petrilli, CEEMEA client partner, global marketing solutions la Facebook. Specialistul le recomand\u0103 companiilor s\u0103 nu r\u0103m\u00e2n\u0103 setate pe ideea c\u0103 au nevoie de multe &#8220;like-uri&#8221;, deoarece acestea reprezint\u0103, \u00een linii mari, doar audien\u0163a brandului \u015fi devin irelevante \u00een absen\u0163a unei comunic\u0103ri eficiente cu fanii. Sfatul lui Petrilli pentru companii este s\u0103 lucreze la interactivitate \u015fi s\u0103-\u015fi schimbe imaginea de cover a profilului de Facebook cel pu\u0163in o dat\u0103 la 3-4 zile. Imaginea principal\u0103 trebuie s\u0103 r\u0103m\u00e2n\u0103 \u00eens\u0103 mereu acea\u015fi, de preferin\u0163\u0103 logo-ul companiei. C\u00e2t despre frecven\u0163a comunic\u0103rii, &#8220;un singur mesaj postat pe zi este suficient, nu 20&#8221;, crede Petrilli, iar recomandarea sa este ca post\u0103rile s\u0103 nu fie publicate \u00een mijlocul zilei deoarece la orele pr\u00e2nzului nu vor atinge &#8220;o audien\u0163\u0103 optim\u0103&#8221;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5540\/9642849\/4\/5305024-mediafax-foto-razv-copy.jpg?width=700&#038;height=525\" alt=\"\" \/><\/p>\n<p>O companie are nevoie de 3,7 ani pentru a deveni &#8220;sociabil\u0103&#8221;, iar 71% dintre utilizatorii social media se declar\u0103 plictisi\u0163i de modul \u00een care comunic\u0103 brandurile \u00een mediul digital, sus\u0163ine Nils Andres, fondatorul Brand Science Institute, companie care a derulat o serie de cercet\u0103ri cu privire la evolu\u0163iile din domeniu.<\/p>\n<p>Un alt aspect dezb\u0103tut de c\u0103tre invita\u0163ii RoNewMedia sub cupola Bibliotecii Na\u0163ionale a fost reorientarea social media de la un model de business bazat pe atingerea unui grup c\u00e2t mai mare de persoane c\u0103tre unul care \u0163ine cont de &#8220;angajamentul&#8221; utilizatorilor \u015fi \u00eei vizeaz\u0103 pe acei fani care ar putea promova brandul mai departe. &#8220;Circa 68% dintre utilizatori sunt mai predispu\u015fi s\u0103 re\u0163in\u0103 o reclam\u0103 care le-a fost ar\u0103tat\u0103 de c\u0103tre un prieten. \u00cen plus, de patru ori mai multe persoane sunt predispuse s\u0103 cumpere ceva care este asociat cu numele unui prieten&#8221;, a mai explicat Bale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Competi\u0163ia din arena Facebook este acerb\u0103 \u015fi, cu toate c\u0103 multe companii pun la b\u0103taie bugete tot mai consistente pentru promovarea \u00een social media, o majoritate zdrobitoare a internau\u0163ilor se declar\u0103 plictisi\u0163i de mesajele postate pe re\u0163elele de socializare. Acestea sunt doar c\u00e2teva dintre concluziile conferin\u0163elor din cadrul RoNewMedia, eveniment care a adunat s\u0103pt\u0103m\u00e2na trecut\u0103 la Bucure\u015fti speciali\u015fti de la Google, Facebook, Yahoo! sau Microsoft.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3831],"tags":[532,7320,27860,20293],"class_list":["post-55488","post","type-post","status-publish","format-standard","hentry","category-new-media","tag-eveniment","tag-facebook","tag-ronewmedia","tag-social-media"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=55488"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55488\/revisions"}],"predecessor-version":[{"id":71923,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55488\/revisions\/71923"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=55488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=55488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=55488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}