{"id":55458,"date":"2012-05-17T10:00:00","date_gmt":"2012-05-17T10:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=55458"},"modified":"2026-04-03T07:52:00","modified_gmt":"2026-04-03T07:52:00","slug":"kinga-agnes-daradics","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=55458","title":{"rendered":"Kinga Agnes Daradics"},"content":{"rendered":"<hr \/>\n<hr \/>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/9624550\/16\/1.jpg?height=120&#038;width=475\" style=\"width: 475px; height: 120px;\" \/><\/p>\n<p>\nKinga Agnes Daradics este una din eroinele Catalogului &#8220;200 cele mai puternice femei din business&#8221;, care va fi lansat \u00een cur\u00e2nd, si ale galei &#8220;Woman in Power&#8221; (19 martie 2014).<\/p>\n<hr \/>\n<hr \/>\n<p>\n<a href=\"http:\/\/www.businessmagazin.ro\/special\/boare-de-chanel-si-tuse-de-lanvin-plus-niste-miliarde-femeile-din-business-9487063\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"30\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/9624550\/2\/banda-4.jpg?width=576&#038;height=30\" width=\"576\" \/><\/a><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n\u00cen primul an de mandat al noului CEO la conducerea Mol Rom\u00e2nia, v\u00e2nz\u0103rile \u00een volume de carburan\u0163i au crescut cu 4%, de la 433.000 de tone \u00een 2010 la 451.000 de tone, cota de pia\u0163\u0103 a avansat cu aproximativ un punct procentual, la peste 12%, iar veniturile magazinelor din benzin\u0103rii au urcat cu 8%. &#8220;Am venit pe acest post cu g\u00e2ndul de a cre\u015fte compania \u015fi, de\u015fi contextul economic nu este favorabil, sper ca strategia noastr\u0103 de marketing s\u0103 dea roade&#8221;, spunea anul trecut Kinga Agnes Daradics, \u00een cadrul primului interviu acordat presei din Rom\u00e2nia. Cre\u015fterea volumelor v\u00e2ndute a fost o medie \u00eentre v\u00e2nz\u0103rile de motorin\u0103 (care au crescut cu 7%, \u00een ritmul pie\u0163ei, de la 299.000 de tone \u00een 2010 la 320.000 de tone anul trecut) \u015fi cele de benzin\u0103 (care au sc\u0103zut cu 3%, de la 131.000 de tone la 127.000 de tone). Cu toate c\u0103 pia\u0163a este \u00een schimbare, planul Mol Rom\u00e2nia este de a deschide 70 de noi benzin\u0103rii \u00een urm\u0103torii cinci ani, dar \u015fi s\u0103 \u00eenceap\u0103 activit\u0103\u0163ile \u00een sectorul upstream.<\/p>\n<p>\nKinga Agnes Daradics a f\u0103cut liceul la Miercurea Ciuc, facultatea a absolvit-o la Cluj \u00een 2003 (Marketing \u00een cadrul Universit\u0103\u0163ii Babe\u015f Bolyai), apoi a f\u0103cut un master \u00een Marketing \u015fi Management tot la Cluj, un Summer MBA la Wirtschaftsuniversit\u00e4t \u00een Viena \u015fi din 2005 un Executive MBA la University of Sheffied la Londra. Noul country manager al Mol Rom\u00e2nia \u015fi-a \u00eenceput cariera \u00een 2003 \u00een cadrul grupului Mol, \u00een divizia de dezvoltare de carduri &#8211; unde se ocupa at\u00e2t de noile produse de fidelizare a clien\u0163ilor, c\u00e2t \u015fi de coordonarea call-center-ului. \u00cen 2007 este promovat\u0103 card management manager, iar \u00een 2010 devine head of card products, av\u00e2nd scopul de a transforma Mol \u00eentr-un lider est-european pe pia\u0163a serviciilor de carduri de carburan\u0163i. Pe tot parcursul anului trecut a dezvoltat strategia de v\u00e2nz\u0103ri \u015fi dezvoltare de carduri pentru 9 \u0163\u0103ri \u015fi 11 re\u0163ele de sta\u0163ii, cu scopul de a maximiza profitabilitatea pe acest segment a companiei. \u015ei-a atins targeturile, iar \u00een 2011 a fost din nou promovat\u0103, de data aceasta \u00een afara Ungariei, la Bucure\u015fti. Kinga Agnes Daradics este pentru prima dat\u0103 \u00een carier\u0103 CEO \u015fi country manager \u015fi a preluat de la predecesorul s\u0103u, Szabolcs Ferencz, un business \u00een cre\u015ftere: MOL Rom\u00e2nia a \u00eencheiat 2010 cu o cifr\u0103 de afaceri de 560 milioane euro, cu peste 20% mai mare fa\u0163\u0103 de nivelul din 2009. MOL de\u0163ine local o re\u0163ea de 126 de benzin\u0103rii prin care controleaz\u0103 o cot\u0103 de pia\u0163\u0103 de 11% din v\u00e2nz\u0103rile de carburan\u0163i.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\nBUSINESS Magazin: C\u00e2t de greu \u00ee\u015fi croie\u015fte o femeie drumul \u00een lumea de business?<br \/>\nKinga Agnes Daradics, MOL Rom\u00e2nia: Experien\u0163a mi-a ar\u0103tat c\u0103 succesul nu depinde de faptul c\u0103 sunt femeie, ci de ce abilit\u0103\u0163i \u015fi cuno\u015ftin\u0163e am acumulat, de c\u00e2t de mult am perseverat, av\u00e2nd obiective clar definite. Pe parcursul carierei mele de nou\u0103 ani la MOL am muncit foarte mult, am \u00eenv\u0103\u0163at foarte mult \u015fi \u00een cadrul companiei, dar \u015fi absolvind un Executive MBA.<\/p>\n<p>\nBUSINESS Magazin: E mai u\u015for sau mai greu s\u0103 te impui ca lider, fiind femeie?<br \/>\nKinga Agnes Daradics, MOL Rom\u00e2nia: Cel mai important este cum \u00eemi rezolv sarcinile, ce calitate are aportul meu, c\u00e2t de eficient pot s\u0103 \u00eemi motivez echipa. Nu devii un lider doar urm\u0103rind un tipar stereotip,.<\/p>\n<p>\nBUSINESS Magazin: Cum v-a\u0163i caracteriza stilul de conducere \u015fi\/sau de creare a unei afaceri?<br \/>\nKinga Agnes Daradics, MOL Rom\u00e2nia: Corect \u015fi eficient &#8211; consider foarte important s\u0103 \u00eemi tratez echipa cu corectitudine \u015fi respect, s\u0103 le stabilesc obiectivele, s\u0103 le evaluez performan\u0163ele \u015fi s\u0103 le recompensez \u00een concordan\u0163\u0103. Pe de alt\u0103 parte, am acelea\u015fi a\u015ftept\u0103ri de la echipa mea. \u00cencurajez managementul participativ, dar \u015ftiu s\u0103 \u00eemi asum \u015fi rolul de conduc\u0103tor al echipei mele.<\/p>\n<p>\nBUSINESS Magazin: Care sunt calit\u0103\u0163ile feminine care ajut\u0103 \u00een business?<br \/>\nKinga Agnes Daradics, MOL Rom\u00e2nia: Nu cred \u00een stereotipii, dar indiferent c\u0103 liderul unei companii este femeie sau nu, sunt unele aspecte care trebuie luate \u00een considerare: capacitatea de a solu\u0163iona problemele \u00eentr-un mod constructiv, disponibilitatea de a \u00eenv\u0103\u0163a lucruri noi, deschiderea de a transforma greut\u0103\u0163ile \u00een oportunit\u0103\u0163i.<\/p>\n<p>\nBUSINESS Magazin: Branduri preferate?<br \/>\nKinga Agnes Daradics, MOL Rom\u00e2nia: \u00cemi plac lucrurile speciale, unice, care \u00eemi definesc personalitatea. Nu sunt prizoniera unui brand anume, m\u0103 intereseaz\u0103 mai degrab\u0103 o combina\u0163ie rafinat\u0103 de haine \u015fi accesorii care s\u0103 aib\u0103 o poveste pe care o cunosc doar eu. \u00cen ceea ce prive\u015fte parfumul, am o sl\u0103biciune: Chanel Chance.<\/p>\n<p>\nBUSINESS Magazin: Destina\u0163ii de vacan\u0163\u0103 preferate.<br \/>\nKinga Agnes Daradics, MOL Rom\u00e2nia: \u00cemi place mult s\u0103 c\u0103l\u0103toresc, s\u0103 descop\u0103r, s\u0103 v\u0103d cum se tr\u0103ie\u015fte \u00een alte locuri, cum g\u00e2ndesc oamenii pe care \u00eei \u00eent\u00e2lnesc \u00een drumurile mele. Cred c\u0103 a\u015fa \u00eemi l\u0103rgesc orizontul.<\/p>\n<p>\nBUSINESS Magazin: Care e lucrul din via\u0163a dumneavoastr\u0103 pe care \u00eel pre\u0163ui\u0163i cel mai mult?<br \/>\nKinga Agnes Daradics, MOL Rom\u00e2nia: A\u015f spune c\u0103 pe primul loc se afl\u0103 familia \u015fi \u00een mod constant trebuie s\u0103 \u015ftiu s\u0103 pre\u0163uiesc foarte bine timpul pe care \u00eel am la dispozi\u0163ie.<\/p>\n<p>\nBUSINESS Magazin: Vi se pare c\u0103 discu\u0163ia despre discriminarea de gen mai este de actualitate \u00een 2012?<br \/>\nKinga Agnes Daradics, MOL Rom\u00e2nia: A\u015f spune c\u0103, \u00een prezent, pe l\u00e2ng\u0103 a avea grij\u0103 de cariera ei, femeia trebuie s\u0103-\u015fi asume mai multe responsabilit\u0103\u0163i: femeie, mam\u0103, so\u0163ie. Nu cred \u00eens\u0103 c\u0103 abilit\u0103\u0163ile \u015fi competen\u0163ele sunt determinate de faptul de a fi femeie sau nu, ci calit\u0103\u0163ile individuale sunt cele ce fac diferen\u0163a.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<hr \/>\n<p>\nCatalogul &#8220;100 Cele Mai Puternice Femei Din Business&#8221; prezint\u0103 interviuri cu reprezentantele de success ale mediului de afaceri rom\u00e2nesc actual \u015fi con\u0163ine profilul profesional a 100 dintre liderii feminini.<\/p>\n<p>\n<a href=\"http:\/\/www.businessmagazin.ro\/cataloage-bm\/100-cele-mai-puternice-femei-din-business-anuar-9481304\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"160\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/9624550\/6\/640x160.jpg?width=640&#038;height=160\" width=\"640\" \/><\/a><\/p>\n<p>\nAu experien\u0163\u0103, au putere, c\u00e2\u015ftig\u0103 bine, sunt cochete \u015fi se bucur\u0103 de respectul celor din jur. Cuv\u00e2ntul lor este cel mai important sau printre cele mai importante \u00een companiile pentru care lucreaz\u0103. Cele mai puternice femei de afaceri din Rom\u00e2nia sunt un segment aparte \u015fi tot mai bine conturat dintr-o lume care, \u00een mod tradi\u0163ional, a fost creat\u0103 \u015fi condus\u0103 de b\u0103rba\u0163i.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/9487612\/3\/topfemei.jpg?width=650&#038;height=872\" style=\"width: 472px; height: 632px;\" \/><\/p>\n<p>\nCatalogul &#8220;100 Cele Mai Puternice Femei Din Business&#8221; &#8211; prima edi\u0163ie va fi distribuit gratuit abona\u0163ilor BUSINESS Magazin \u015fi va putea fi achizi\u0163ionat online din 9 aprilie la adresa <a href=\"http:\/\/www.businessmagazin.ro\/cataloage-bm\/100-cele-mai-puternice-femei-din-business-anuar-9481304\">www.bmag.ro\/cataloage<\/a>, la pre\u0163ul de 25 de lei (TVA inclus).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La 1 mai 2012, Kinga Agnes Daradics \u00eempline\u015fte un an \u00een func\u0163ia de country manager al Mol Rom\u00e2nia.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[27301,81,21374,18910,535],"class_list":["post-55458","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-100-cele-mai-puternice-femei-din-business","tag-afaceri","tag-beatrice-danis","tag-brandtailors","tag-lideri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=55458"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55458\/revisions"}],"predecessor-version":[{"id":71897,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55458\/revisions\/71897"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=55458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=55458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=55458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}