{"id":55452,"date":"2012-05-16T18:19:46","date_gmt":"2012-05-16T18:19:46","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=55452"},"modified":"2026-04-03T07:51:57","modified_gmt":"2026-04-03T07:51:57","slug":"desi-au-stagnat-in-volum-valoarea-vanzarilor-danone-a-crescut-cu-57-in-2011","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=55452","title":{"rendered":"De\u015fi au stagnat \u00een volum, valoarea v\u00e2nz\u0103rilor Danone a crescut cu 5,7% \u00een 2011"},"content":{"rendered":"<p>Compania, prezent\u0103 de 15 ani pe pia\u0163\u0103, are \u00een portofoliu opt m\u0103rci sub care sunt grupate 80 de produse. Danone are 738 de angaja\u0163i, dintre care 574 \u00een cadrul companiei \u015fi 174 de oameni dedica\u0163i \u00een cadrul companiei logistice NDL FrigoLogistics (din care Danone de\u0163ine 50%).<\/p>\n<p>Dieter Schulz a ad\u0103ugat c\u0103 vede \u00een Rom\u00e2nia un poten\u0163ial &#8220;uria\u015f de cre\u015ftere&#8221;, dat fiind c\u0103 \u00een medie un rom\u00e2n m\u0103n\u00e2nc\u0103 un p\u0103h\u0103rel de iaurt o dat\u0103 la dou\u0103 s\u0103pt\u0103m\u00e2ni. Spre compara\u0163ie, \u00een Bulgaria se consum\u0103 de aproape patru ori mai mult iaurt, polonezii m\u0103n\u00e2nc\u0103 de aproape trei ori mai mult din acest produs iar francezii de \u015fapte ori.<\/p>\n<p>Compania de\u0163ine, dup\u0103 propriile declara\u0163ii \u015fi cit\u00e2nd datele companiei de cercetare de pia\u0163\u0103 Nielsen, o cot\u0103 de pia\u0163\u0103 de 55% din segmentul lactatelor proaspete. Valoare acestui segment este de 266 milioane de euro, \u00een vreme ce \u00eentreaga pia\u0163\u0103 a lactatelor are o valoare de circa 1,1 mld. euro. Pe pia\u0163a lactatelor este un domeniu puternic concuren\u0163ial iar cele mai importante companii sunt Danone, FrieslandCampina, Albalact, Covalact, Hochland, Delaco.\n <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cifra de afaceri a Danone Rom\u00e2nia a crescut \u00een anul 2011, la 503 milioane de lei, cu 5,7% mai mult dec\u00e2t \u00een 2010.\u201c90% din produsele comercializate sunt fabricate aici, la Bucure\u015fti, \u00een una dintre cele mai moderne fabrici de lactate\u201d, Dieter Schulz, director general Danone pentru Europa Central\u0103 \u015fi de Sud. El a preluat conducerea opera\u0163iunilor din Rom\u00e2nia \u00een urm\u0103 cu dou\u0103 luni \u015fi este responsa<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[81,7926,7212],"class_list":["post-55452","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri","tag-danone","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=55452"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55452\/revisions"}],"predecessor-version":[{"id":71891,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55452\/revisions\/71891"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=55452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=55452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=55452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}