{"id":55439,"date":"2012-05-16T08:00:00","date_gmt":"2012-05-16T08:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=55439"},"modified":"2026-04-03T07:51:31","modified_gmt":"2026-04-03T07:51:31","slug":"100-cele-mai-puternice-femei-din-business-astazi-beatrice-danis-brandtailors","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=55439","title":{"rendered":"100 cele mai puternice femei din business – Ast\u0103zi: Beatrice Dani\u015f, BrandTailors"},"content":{"rendered":"

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Astfel, a trecut de la advertising la branding \u015fi de la statutul de angajat la cel angajator, fond\u00e2nd, \u00eempreun\u0103 cu Janos Kurko, agen\u0163ia de branding BrandTailors.<\/p>\n

Beatrice Dani\u015f a intrat pe aceast\u0103 pia\u0163\u0103 \u00eentr-un moment \u00een care era loc din plin pentru dezvoltare \u015fi a profitat de fiecare clip\u0103, a\u015fa \u00eenc\u00e2t \u00een ultimii opt ani a contribuit la crearea sau recrearea a circa 80 de branduri. Unul dintre cele mai importante proiecte ale echipei conduse de Beatrice Dani\u015f a fost rebrandingul m\u0103rcii Zuzu, pentru care Raul Ciurtin, proprietarul Albalact, a investit aproximativ o jum\u0103tate de milion de euro.<\/p>\n

BUSINESS Magazin: Este mai u\u015for sau mai greu s\u0103 te impui ca lider, fiind femeie?
\nBeatrice Dani\u015f: \u00cen accep\u0163iunea mea, subiectul “femeie versus b\u0103rbat \u00een mediul de afaceri rom\u00e2nesc” este un topic anacronic. Prin urmare, fie c\u0103 e\u015fti b\u0103rbat sau femeie, \u00ee\u0163i va fi la fel de greu s\u0103 devii un lider \u00een orice industrie. Evident, aici excludem excep\u0163iile de tipul “servicii de \u00eengrijire a copilului la domiciliu”, categorie \u00een care-mi imaginez c\u0103 unui b\u0103rbat i-ar fi mult mai greu s\u0103 devin\u0103 un lider, chiar dac\u0103-\u015fi asum\u0103 fie doar pozi\u0163ia de antreprenor, nemaivorbind de situa\u0163ia \u00een care s-ar erija \u00een “specialist”.<\/p>\n

BUSINESS Magazin: Cum v-a\u0163I caracteriza stilul de conducere \u015fi\/sau creare a unei afaceri?
\nBeatrice Dani\u015f: \u00cen ani de zile am auzit de la oamenii din echipa mea c\u0103 sunt perfec\u0163ionist\u0103, obsedat\u0103 de control, intransigent\u0103, competitiv\u0103 etc. \u015fi tocmai de aceea \u00eencerc \u00een fiecare zi s\u0103 minimizez efectele negative pe care l-ar putea avea un astfel de comportament. Pe de alt\u0103 parte, tot ei spun c\u0103 sunt charismatic\u0103, jovial\u0103, prietenoas\u0103, empatic\u0103 \u015fi fac tot ce-mi st\u0103 \u00een putere s\u0103-i tratez c\u00e2t mai mult cu latura asta a mea. Mi-e imposibil s\u0103 m\u0103 definesc ca manager c\u00e2nd eu m\u0103 redefinesc ca om. Acum, dup\u0103 mul\u0163i ani petrecu\u0163i prin tot felul de procedee de cunoa\u015ftere a sinelui, mi-e destul de clar ce sunt \u015fi ce nu sunt \u015fi, mai mult, sunt \u00eemp\u0103cat\u0103 cu toate astea.<\/p>\n<\/p>\n<\/p>\n<\/p>\n

\n

Catalogul “100 Cele Mai Puternice Femei Din Business” prezint\u0103 interviuri cu reprezentantele de success ale mediului de afaceri rom\u00e2nesc actual \u015fi con\u0163ine profilul profesional a 100 dintre liderii feminini.<\/p>\n

\"\"<\/a><\/p>\n

Au experien\u0163\u0103, au putere, c\u00e2\u015ftig\u0103 bine, sunt cochete \u015fi se bucur\u0103 de respectul celor din jur. Cuv\u00e2ntul lor este cel mai important sau printre cele mai importante \u00een companiile pentru care lucreaz\u0103. Cele mai puternice femei de afaceri din Rom\u00e2nia sunt un segment aparte \u015fi tot mai bine conturat dintr-o lume care, \u00een mod tradi\u0163ional, a fost creat\u0103 \u015fi condus\u0103 de b\u0103rba\u0163i.<\/p>\n

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Catalogul “100 Cele Mai Puternice Femei Din Business” – prima edi\u0163ie va fi distribuit gratuit abona\u0163ilor BUSINESS Magazin \u015fi va putea fi achizi\u0163ionat online din 9 aprilie la adresa www.bmag.ro\/cataloage<\/a>, la pre\u0163ul de 25 de lei (TVA inclus).<\/p>\n","protected":false},"excerpt":{"rendered":"

2004 a fost un an crucial \u00een cariera lui Beatrice Dani\u015f. Dup\u0103 10 ani petrecu\u0163i \u00een advertisingul tradi\u0163ional, lucr\u00e2nd pentru agen\u0163ii precum JWThompson, Grafitti\/BBDO, Tempo \u015fi McCann Erickson, a decis c\u0103 a venit momentul pentru o dubl\u0103 provocare.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[27301,81,21374,18910,535],"class_list":["post-55439","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-100-cele-mai-puternice-femei-din-business","tag-afaceri","tag-beatrice-danis","tag-brandtailors","tag-lideri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=55439"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55439\/revisions"}],"predecessor-version":[{"id":71879,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55439\/revisions\/71879"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=55439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=55439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=55439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}