“Beneficiul Bucure\u015ftiului ca loc de desf\u0103\u015furare a finalei Europa League este unul de oportunitate, nu un beneficiu absolut, pe care s\u0103 \u00eel lu\u0103m ca atare”. De exemplu, dac\u0103 facem o paralel\u0103 cu industria bunurilor de larg consum, oportunitatea Rom\u00e2niei prin asociere cu acest eveniment sportiv este de “prob\u0103”, \u00eens\u0103 pentru ceea ce numim “achizi\u0163ii repetate”, adic\u0103 \u00eentoarcerea fanilor sportului \u00een calitate de turi\u015fti \u00een Bucure\u015fti, “produsul” turistic, reprezentat de Rom\u00e2nia, trebuie s\u0103 se ridice la ni\u015fte standarde pe care iubitorii sportului le pretind, pe bun\u0103 dreptate, ca turi\u015fti.<\/p>\n
Oricum, evenimentul sportiv va contribui la cre\u015fterea nivelului de cunoa\u015ftere a Rom\u00e2niei, \u00eens\u0103 dac\u0103 vorbim despre maximizarea poten\u0163ialului \u0163\u0103rii ca destina\u0163ie turistic\u0103, spune Florea, “r\u0103spunsul trebuie c\u0103utat dincolo de finala Europa League”.<\/p>\n
Experien\u0163a a ar\u0103tat c\u0103 \u0163\u0103rile care au g\u0103zduit o serie de evenimente sportive de mare amploare au avut o serie de beneficii majore \u00een urma desf\u0103\u015fur\u0103rii acestor evenimente, reu\u015find s\u0103 transforme o oportunitate economic\u0103 punctual\u0103 \u00eentr-un generator de reputa\u0163ie pe termen lung. “Dar numai \u00een m\u0103sura \u00een care toate aspectele care fac dintr-o \u0163ar\u0103 sau un ora\u015f o destina\u0163ie turistic\u0103 dezirabil\u0103 sunt pe m\u0103sura a\u015ftept\u0103rilor vizitatorilor”, sus\u0163ine strategul BrandTailors. Cu alte cuvinte, e c\u00e2t se poate de probabil ca finala Europa League s\u0103 aduc\u0103 foarte mul\u0163i vizitatori pe perioada desf\u0103\u015fur\u0103rii evenimentului, \u00eens\u0103 nu e la fel de sigur dac\u0103 Bucure\u015ftiul va reu\u015fi s\u0103 \u00eei determine s\u0103 se \u00eentoarc\u0103 – “deznod\u0103m\u00e2ntul acestei situa\u0163ii este la fel de imprevizibil ca Rom\u00e2nia”.<\/p>\n<\/p>\n
Finala Europa League, dintre echipele spaniole Atletico Madrid \u015fi Athletic Bilbao, are loc pe 9 mai pe stadionul National Arena din Bucure\u015fti, la eveniment particip\u00e2nd circa 40.000 de turi\u015fti str\u0103ini, potrivit estim\u0103rilor agen\u0163iilor de turism.<\/p>\n","protected":false},"excerpt":{"rendered":"
Andreea Florea, strategy partner \u00een cadrul companiei de strategie \u015fi design de brand BrandTailors, nu ar da credit prea mare Bucure\u015ftiului pentru c\u00e2\u015ftigarea celor 40.000 de turi\u015fti, \u00eentruc\u00e2t atrac\u0163ia fa\u0163\u0103 de finala din 9 mai e generat\u0103 \u201c\u00eentr-o m\u0103sur\u0103 cov\u00e2r\u015fitoare\u201d de brandul evenimentului sportiv \u015fi nicidecum de destina\u0163ia \u00een cauz\u0103.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7987],"tags":[27726,27728,27727,306,188,27725,8907,17906,444],"class_list":["post-55313","post","type-post","status-publish","format-standard","hentry","category-turism","tag-9-mai","tag-athletic-bilbao","tag-atletico-madrid","tag-bucuresti","tag-economie","tag-finala-europa-league","tag-impact","tag-meci","tag-promovare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=55313"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55313\/revisions"}],"predecessor-version":[{"id":71789,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55313\/revisions\/71789"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=55313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=55313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=55313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}