Barry Sheehan, directorul de v\u00e2nz\u0103ri al Heineken Rom\u00e2nia, sus\u0163ine c\u0103 plusul de imagine pentru berari vine din satisfacerea sau anticiparea dorin\u0163elor clien\u0163ilor, care consum\u0103 astfel berile noastre \u00een cadrul unei experien\u0163e pl\u0103cute \u015fi admite c\u0103 evenimentul de la Bucure\u015fti e o oportunitate deschis\u0103 oric\u0103rui brand de bere. Parteneriatul m\u0103rcii Heineken cu surata mai mare a Europa League, Liga Campionilor, are deja \u015fapte ani \u015fi porne\u015fte de la un principiu simplu: un meci UEFA Champions League este savurat cel mai bine \u00eempreun\u0103 cu prietenii la un pahar de bere rece. “Pentru noi, fotbalul \u00eenseamn\u0103 oportunitatea de a ne servi consumatorii nu numai cu beri de calitate, dar \u015fi cu experien\u0163e de neuitat, de a ne servi comunitatea \u00een timp ce ne dezvolt\u0103m organic afacerea”, spune Sheehan.<\/p>\n<\/p>\n
Finala Europa League, dintre echipele spaniole Atletico Madrid \u015fi Athletic Bilbao, are loc pe 9 mai pe stadionul National Arena din Bucure\u015fti, la eveniment particip\u00e2nd circa 40.000 de turi\u015fti str\u0103ini, potrivit estim\u0103rilor agen\u0163iilor de turism.<\/p>\n","protected":false},"excerpt":{"rendered":"
Doron Zilberstein, vicepre\u015fedintele de marketing al United Romanian Breweries Bereprod, \u00eembuteliatorul Tuborg pe pia\u0163a din Rom\u00e2nia, mizeaz\u0103 pe evenimentul de la Bucure\u015fti pentru un consum sporit: \u201cNu am preg\u0103tit o campanie special\u0103 sau o mobilizare suplimentar\u0103, \u00eens\u0103 produsele noastre vor fi g\u0103site la raft sau \u00een puburile \u00een care se va viziona meciul\u201d. Totu\u015fi, potrivit oficialilor URBB, rezultatele v\u00e2nz\u0103rilor sunt dependente de mul\u0163i factori, iar un singur meci nu poate influen\u0163a semnificativ rezultatele lunare.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7987],"tags":[27726,27728,27727,306,188,27725,8907,17906,444],"class_list":["post-55284","post","type-post","status-publish","format-standard","hentry","category-turism","tag-9-mai","tag-athletic-bilbao","tag-atletico-madrid","tag-bucuresti","tag-economie","tag-finala-europa-league","tag-impact","tag-meci","tag-promovare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=55284"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55284\/revisions"}],"predecessor-version":[{"id":71756,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55284\/revisions\/71756"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=55284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=55284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=55284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}