Directorul ANAT ar fi apreciat o campanie de promovare a obiectivelor turistice din Bucure\u015fti sau organizarea de tururi tematice – culturale, de patrimoniu, ecleziastice – pentru ca turi\u015ftii s\u0103 fi avut ocazia s\u0103 viziteze c\u00e2teva obiective importante din Bucure\u015fti \u015fi s\u0103 cumpere suveniruri din fiecare loc vizitat.<\/p>\n
Mirela Tudorache-Secan, director de marketing al Blue Air, spune c\u0103 timpul nu e pierdut, dat fiind c\u0103 promovarea la acest eveniment nu se face numai \u00eenainte, ci \u015fi dup\u0103 terminarea meciului: “Ar fi extrem de important ca Rom\u00e2nia s\u0103 continue s\u0103 aib\u0103 o vizibilitate pe pie\u0163ele europene, promovare care nu poate fi f\u0103cut\u0103 numai la nivel micro de c\u0103tre companiile private”, spune Secan. Efortul de a promova valorile \u015fi tradi\u0163iile rom\u00e2ne\u015fti trebuie s\u0103 fie, dup\u0103 cum afirm\u0103 oficialul Blue Air, cumulat \u015fi concentrat.<\/p>\n
“\u00cen contextul dimensiunii \u015fi importan\u0163ei evenimentului, MDRT a inten\u0163ionat realizarea unor ac\u0163iuni de promovare a Rom\u00e2niei ca destina\u0163ie turistic\u0103. Reprezentan\u0163ii MDRT au avut mai multe \u00eent\u00e2lniri cu organizatorii finalei de la Bucure\u015fti \u00een vederea organiz\u0103rii unor ac\u0163iuni de promovare a brandului turistic na\u0163ional, \u00een timpul, precum \u015fi la evenimentele conexe finalei. \u00cens\u0103, din cauza specificit\u0103\u0163ilor de organizare \u015fi a regulilor impuse de UEFA (imposibilitatea utiliz\u0103rii spa\u0163iilor oficiale de reclam\u0103), acestea nu pot fi puse \u00een practic\u0103”, se arat\u0103 \u00een r\u0103spunsul transmis de oficialii ministerului turismului.<\/p>\n
Finala Europa League, dintre echipele spaniole Atletico Madrid \u015fi Athletic Bilbao, are loc pe 9 mai pe stadionul National Arena din Bucure\u015fti, la eveniment particip\u00e2nd circa 40.000 de turi\u015fti str\u0103ini, potrivit estim\u0103rilor agen\u0163iilor de turism.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u201cStrategiile de promovare trebuie g\u00e2ndite din timp \u015fi puse la punct cu mult \u00eenainte de derularea evenimentelor respective, \u00eentruc\u00e2t necesit\u0103 mult\u0103 expertiz\u0103 de marketing \u015fi comunicare, dar \u015fi alocarea de fonduri pentru sus\u0163inerea acestor demersuri\u201d, declar\u0103 Adriana Caranfil, directorul de maketing al Asocia\u0163iei Na\u0163ionale a Agen\u0163iilor de Turism.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7987],"tags":[27726,27728,27727,306,188,27725,8907,17906,444],"class_list":["post-55258","post","type-post","status-publish","format-standard","hentry","category-turism","tag-9-mai","tag-athletic-bilbao","tag-atletico-madrid","tag-bucuresti","tag-economie","tag-finala-europa-league","tag-impact","tag-meci","tag-promovare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=55258"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55258\/revisions"}],"predecessor-version":[{"id":71735,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55258\/revisions\/71735"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=55258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=55258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=55258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}