Conform oficialilor companiei, \u00een prima parte a acestui an s-a \u00eenregistrat o stabilizare a v\u00e2nz\u0103rilor \u00eenregistrate at\u00e2t pe pia\u0163a local\u0103, c\u00e2t \u015fi la nivel de grup. M\u0103surile de eficientizare a opera\u0163iunilor, implementate anul trecut, au contribuit semnificativ la fr\u00e2narea sc\u0103derii v\u00e2nz\u0103rilor, compania reu\u015find s\u0103 \u00ee\u015fi \u00eembun\u0103t\u0103\u0163easc\u0103 profitabilitatea \u015fi s\u0103 \u00ee\u015fi reduc\u0103 pierderile la nivelul diviziei interna\u0163ionale, din care face parte \u015fi business-ul din Rom\u00e2nia.<\/p>\n
“Urm\u0103rim o consolidare a pozi\u0163iei de\u0163inute de companie \u00een Rom\u00e2nia, dar \u015fi o aliniere a strategiei de business la realit\u0103\u0163ile curente ale pie\u0163ei”, declar\u0103 Michael Krahn, country manager Praktiker Rom\u00e2nia.
\nCu toate c\u0103 v\u00e2nz\u0103rile grupului \u00een Germania au cunoscut o cre\u015ftere de 3,7% \u00een primul trimestru al acestui an, comparativ cu aceea\u015fi perioad\u0103 a anului trecut, contextul economic dificil de pe celelalte pie\u0163e pe care Praktiker este prezent a afectat rezultatele diviziei interna\u0163ionale a companiei. Evolu\u0163iile negative ale cursului valutar au contribuit cu o treime la sc\u0103derea v\u00e2nz\u0103rilor interna\u0163ionale ale grupului.<\/p>\n
Compania \u00ee\u015fi propune o abordare diferen\u0163iat\u0103 a business-ului \u00een diferitele \u0163\u0103ri \u00een care este prezent\u0103 \u015fi o adaptare a strategiei \u00een func\u0163ie de specificul pie\u0163ei. “Un astfel de model a fost deja implementat \u00een Germania, cu rezultate favorabile care s-au tradus printr-o cre\u015ftere a v\u00e2nz\u0103rilor. \u00een Germania, Praktiker a mizat pe o repozi\u0163ionare \u015fi o restructurare a opera\u0163iunilor \u015fi a liniei de produse, iar modelul acesta va fi probabil adaptat \u015fi implementat \u00een celelalte \u0163\u0103ri \u00een care compania are opera\u0163iuni”, declar\u0103 Michael Krahn, Country Manager Praktiker Rom\u00e2nia.<\/p>\n
Grupul Praktiker continu\u0103 investi\u0163iile \u00een extinderea re\u0163elei, dou\u0103 noi magazine fiind deschise la \u00eenceputul acestui an, \u00een Polonia \u015fi Grecia. La sf\u00e2r\u015fitul primului trimestru, divizia interna\u0163ional\u0103 a Grupului Praktiker opera 111 magazine, cu trei mai mult dec\u00e2t \u00een aceea\u015fi perioad\u0103 a anului trecut. Rom\u00e2nia este \u0163ara cu cele mai multe magazine ale diviziei interna\u0163ionale Praktiker (27), urmat\u0103 de Polonia (25) \u015fi Ungaria (19).<\/p>\n
\u00cen 2012, Praktiker aniverseaz\u0103 10 ani de la intrarea pe pia\u0163a din Rom\u00e2nia, prilej cu care a lansat campania de comunicare integrat\u0103 “Idei de 10”, care \u00ee\u015fi propune s\u0103 \u00eencurajeze creativitatea rom\u00e2nilor \u015fi s\u0103 premieze ideile inedite de DIY.Praktiker, cu o ofert\u0103 de peste 40.000 de produse, are \u00een Rom\u00e2nia un nivel de notorietate de peste 97%, oper\u00e2nd 27 magazine \u00een 23 de ora\u015fe din \u0163ar\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"
Re\u0163eaua de tip do-it-yourself Praktiker a \u00eenregistrat \u00een primul trimestru al acestui an v\u00e2nz\u0103ri de 23.1 milioane euro, iar luna martie a adus o u\u015foar\u0103 \u00eembun\u0103t\u0103\u0163ire a v\u00e2nz\u0103rilor.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[27681,8192,7212],"class_list":["post-55193","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-do-it-yourself-praktiker","tag-praktiker","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=55193"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55193\/revisions"}],"predecessor-version":[{"id":71673,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55193\/revisions\/71673"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=55193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=55193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=55193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}