{"id":55085,"date":"2012-04-26T08:00:00","date_gmt":"2012-04-26T08:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=55085"},"modified":"2026-04-03T07:42:23","modified_gmt":"2026-04-03T07:42:23","slug":"100-cele-mai-puternice-femei-din-business-astazi-manuela-banu-orkla-foods-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=55085","title":{"rendered":"100 cele mai puternice femei din business &#8211; Ast\u0103zi: Manuela Banu, Orkla Foods Rom\u00e2nia"},"content":{"rendered":"<hr \/>\n<hr \/>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/9571578\/10\/1.jpg?height=120&#038;width=475\" style=\"width: 475px; height: 120px;\" \/><\/p>\n<p>\nManuela Banu este una din eroinele Catalogului &#8220;200 cele mai puternice femei din business&#8221;, care va fi lansat \u00een cur\u00e2nd, \u015fi ale galei &#8220;Woman in Power&#8221; (19 martie 2014).<\/p>\n<hr \/>\n<hr \/>\n<p>\nAre \u00eens\u0103 \u015fi un regret legat de cariera sa: chiar dac\u0103 se declar\u0103 m\u00e2ndr\u0103 de ce a realizat, &#8220;\u00een ad\u00e2ncul sufletului regret c\u0103 nu am avut \u015fansa s\u0103 continuu \u00een industria aviatic\u0103&#8221;. Cel mai dificil moment din via\u0163a profesional\u0103 este legat de restructurarea companiei Orkla \u00een 2007, proiect ce a inclus \u00eenchiderea fabricii din Craiova. Ea poveste\u015fte c\u0103 a fost un proiect dificil at\u00e2t din punct de vedere tehnic, deoarece au fost relocate echipamentele tehnice \u00een fabricile din Bucure\u015fti \u015fi Covasna, c\u00e2t \u015fi emo\u0163ional. \u00cen astfel de situa\u0163ii, &#8220;nu ai cum s\u0103 nu te \u00eencarci cu problemele angaja\u0163ilor afecta\u0163i de aceste m\u0103suri&#8221;.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<a href=\"http:\/\/www.businessmagazin.ro\/special\/boare-de-chanel-si-tuse-de-lanvin-plus-niste-miliarde-femeile-din-business-9487063\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"30\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/9571578\/2\/banda-4.jpg?width=576&#038;height=30\" width=\"576\" \/><\/a><\/p>\n<p>\nBUSINESS Magazin: C\u00e2t de greu \u00ee\u015fi croie\u015fte o femeie drumul \u00een lumea de business?<br \/>\nManuela Banu: \u00cenc\u0103 din facultate am tr\u0103it \u00eentr-o lume a b\u0103rba\u0163ilor. Fascina\u0163ia pentru avioane pe care o aveam \u00eenc\u0103 din copil\u0103rie m-a f\u0103cut s\u0103 optez pentru Facultatea de Aeronave de la Institutul Politehnic Bucure\u015fti unde doar 10% dintre studen\u0163i erau femei. Cum \u00eenc\u0103 din tinere\u0163e am lucrat<br \/>\n\u00eentr-un mediu dominat de b\u0103rba\u0163i nu am resim\u0163it niciodat\u0103 c\u0103 sunt o femeie care se str\u0103duie\u015fte s\u0103 &#8220;\u00ee\u015fi croiasc\u0103 drum \u00eentr-o lume a b\u0103rba\u0163ilor&#8221;. Dimpotriv\u0103, a fost un drum firesc, chiar \u015fi atunci c\u00e2nd a trebuit s\u0103 fac o schimbare, deoarece industria aeronautic\u0103 nu mai avea viitor \u00een Rom\u00e2nia.<\/p>\n<p>\nBUSINESS Magazin: Cum v-a\u0163i caracteriza stilul de conducere?<br \/>\nManuela Banu: Pun mare pre\u0163 pe echip\u0103 \u015fi nici nu m\u0103 v\u0103d lucr\u00e2nd altfel. Prin urmare, stilul meu managerial este unul participativ \u00een care deciziile sunt luate pe baza opiniilor \u015fi recomand\u0103rilor membrilor echipei. Sunt \u00eens\u0103 \u015fi situa\u0163ii c\u00e2nd las ca decizia s\u0103 apar\u0163in\u0103 echipei. Dac\u0103 eu cred c\u0103 au expertiza necesar\u0103, le las toat\u0103 libertatea.<\/p>\n<p>\nBUSINESS Magazin: Care sunt calit\u0103\u0163ile feminine care ajut\u0103 \u00een business?<br \/>\nManuela Banu: Capacitatea de organizare, de analiz\u0103, de a rela\u0163iona cu oamenii mai u\u015for, flexibilitatea, aten\u0163ia la detalii, empatia.<\/p>\n<p>\nBUSINESS Magazin: Branduri preferate: parfum, haine, accesorii.<br \/>\nManuela Banu: La parfum prefer de departe casa Dior, \u00eens\u0103, \u00een ce prive\u015fte hainele \u015fi accesoriile, trebuie s\u0103 simt c\u0103 mi se potrivesc. Pot fi chilipiruri g\u0103site \u00een vreun butic \u015fic p\u00e2n\u0103 la branduri recunoscute, cum ar fi Max Mara sau Burberrry.<\/p>\n<p>\nBUSINESS Magazin: Destina\u0163ii de vacan\u0163\u0103 preferate.<br \/>\nManuela Banu: \u00cemi place mult s\u0103 c\u0103l\u0103toresc. Este urmarea fireasc\u0103 a pasiunii mele pentru avioane. Sunt un om curios, \u00eemi place s\u0103 descop\u0103r noi culturi \u015fi civiliza\u0163ii; am fost \u00eendr\u0103gostit\u0103 de destina\u0163ii din Asia sau Africa. Curiozitatea \u015fi dorin\u0163a mea de a descoperi m\u0103 vor purta cu siguran\u0163\u0103 \u015fi c\u0103tre alte locuri.<\/p>\n<p>\nBUSINESS Magazin: Cum \u00eemp\u0103ca\u0163i cariera cu via\u0163a de familie?<br \/>\nManuela Banu: Consider c\u0103 am reu\u015fit s\u0103 p\u0103strez un echilibru \u00eentre via\u0163a de familie \u015fi carier\u0103. Familia d\u0103 sens vie\u0163ii mele \u015fi de acolo \u00eemi iau energia de care am nevoie \u00een munc\u0103.<\/p>\n<p>\nBUSINESS Magazin: Vi se pare c\u0103 discu\u0163ia despre discriminarea de gen mai este de actualitate \u00een 2012?<br \/>\nManuela Banu: Discriminarea de gen apare \u00een statisticile de pretutindeni, a\u015fa c\u0103 nu putem pretinde c\u0103 nu exist\u0103, \u00eens\u0103 acest lucru depinde foarte mult de cultura spa\u0163iului respectiv. \u00centr-un fel stau lucrurile \u00een Asia, de exemplu, \u015fi altfel \u00een Europa. La rom\u00e2ni, cred c\u0103 este vorba mai mult de prejudec\u0103\u0163i dec\u00e2t de o discriminare propriu-zis\u0103. Ezit\u0103m s\u0103 ne l\u0103s\u0103m pe m\u00e2na unei femei dac\u0103 este vorba de o opera\u0163ie pe cord, de pild\u0103, dar pre\u0163uim mai mult o femeie c\u00e2nd c\u0103ut\u0103m o bon\u0103. \u00cen industria \u00een care lucrez, nu am sim\u0163it vreun tratament diferen\u0163iat al femeilor fa\u0163\u0103 de b\u0103rba\u0163i. Am lucrat deopotriv\u0103 cu femei \u015fi b\u0103rba\u0163i. La Orkla, raportul dintre angaja\u0163i este c\u00e2t se poate de echilibrat: 49% femei, 51% b\u0103rba\u0163i.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<hr \/>\n<p>\nCatalogul &#8220;100 Cele Mai Puternice Femei Din Business&#8221; prezint\u0103 interviuri cu reprezentantele de success ale mediului de afaceri rom\u00e2nesc actual \u015fi con\u0163ine profilul profesional a 100 dintre liderii feminini.<\/p>\n<p>\n<a href=\"http:\/\/www.businessmagazin.ro\/cataloage-bm\/100-cele-mai-puternice-femei-din-business-anuar-9481304\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"160\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/9571578\/6\/640x160.jpg?width=640&#038;height=160\" width=\"640\" \/><\/a><\/p>\n<p>\nAu experien\u0163\u0103, au putere, c\u00e2\u015ftig\u0103 bine, sunt cochete \u015fi se bucur\u0103 de respectul celor din jur. Cuv\u00e2ntul lor este cel mai important sau printre cele mai importante \u00een companiile pentru care lucreaz\u0103. Cele mai puternice femei de afaceri din Rom\u00e2nia sunt un segment aparte \u015fi tot mai bine conturat dintr-o lume care, \u00een mod tradi\u0163ional, a fost creat\u0103 \u015fi condus\u0103 de b\u0103rba\u0163i.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/9487612\/3\/topfemei.jpg?width=650&#038;height=872\" style=\"width: 472px; height: 632px;\" \/><\/p>\n<p>\nCatalogul &#8220;100 Cele Mai Puternice Femei Din Business&#8221; &#8211; prima edi\u0163ie va fi distribuit gratuit abona\u0163ilor BUSINESS Magazin \u015fi va putea fi achizi\u0163ionat online din 9 aprilie la adresa <a href=\"http:\/\/www.businessmagazin.ro\/cataloage-bm\/100-cele-mai-puternice-femei-din-business-anuar-9481304\">www.bmag.ro\/cataloage<\/a>, la pre\u0163ul de 25 de lei (TVA inclus).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Manuela Banu conduce Orkla Foods Rom\u00e2nia \u015fi consider\u0103 drept cea mai mare reu\u015fit\u0103 profesional\u0103 alc\u0103tuirea echipei de management a companiei, care este \u201edeosebit de competent\u0103 \u015fi lucreaz\u0103 cu pasiune&#8221;.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[27301,81,535,27345,27596],"class_list":["post-55085","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-100-cele-mai-puternice-femei-din-business","tag-afaceri","tag-lideri","tag-manuela-banu","tag-orkla-foods-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=55085"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55085\/revisions"}],"predecessor-version":[{"id":71569,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55085\/revisions\/71569"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=55085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=55085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=55085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}