La alegerile locale, cet\u0103\u0163eanul voteaz\u0103 candidatul, nu partidul, explica \u00eentr-un editorial Sebastian L\u0103z\u0103roiu, a\u015fa \u00eenc\u00e2t acolo unde sunt primari PDL cu priz\u0103 la electorat, ei trebuie s\u0103-i conving\u0103 pe oameni c\u0103 trebuie s\u0103 voteze la pachet \u015fi partidul, pentru c\u0103 un primar bun cu un partid ostil nu va mai putea face nimic. \u00cen tab\u0103ra opozi\u0163iei, trasei\u015fti ca Frunz\u0103verde sau Dugulescu sunt saluta\u0163i cu admira\u0163ie \u015fi consacra\u0163i drept afini ideologici de c\u0103tre conducerea PNL. \u00cen “teritoriu”, cum spun politicienii, partidele nu mai candideaz\u0103 cu numele lor, ci \u00een alian\u0163e cu diverse denumiri ad-hoc (Mi\u015fcarea pentru Boto\u015fani, Alian\u0163a pentru Viitorul Br\u0103ilei) \u015fi cu cromatici schimbate – violet sau verde \u00een loc de portocaliu, de pild\u0103, imit\u00e2nd tacticile de rebranding care \u00eei atrag pe clien\u0163i s\u0103 cumpere un iaurt cu un ambalaj \u015fi un nume nou.<\/p>\n
Asemenea metode, care implic\u0103 sfor\u0163\u0103ri de g\u00e2ndire \u015fi chiar inventivitate, par o evolu\u0163ie fa\u0163\u0103 de primitivismul gros, deja devenit cli\u015feu, al “g\u0103le\u0163ilor” cu care partidele au tot momit oamenii la vot. Multe strategii sunt enun\u0163ate \u015fi dezb\u0103tute pe fa\u0163\u0103, \u00een ziare sau pe bloguri, nu \u00een tenebroasele laboratoare ale consultan\u0163ilor, a\u015fadar am avea de-a face cu o cre\u015ftere a respectului fa\u0163\u0103 de un electorat c\u0103ruia nu i se ascunde nimic \u015fi i se explic\u0103 limpede mi\u015fc\u0103rile de rebranding. \u015ei, de ce nu, ar fi \u015fi o dovad\u0103 de respect de sine al politicianului, al strategului ori al omului de media care vrea s\u0103 arate c\u0103 e ingenios \u015fi deschis. Cine studiaz\u0103 \u00eens\u0103 cu aten\u0163ie respectivele dezbateri duse la vedere constat\u0103 c\u0103 din ele transpare un dispre\u0163 mult mai dur dec\u00e2t cel al mutelor “g\u0103le\u0163i”, care aveau m\u0103car meritul c\u0103 ofereau aleg\u0103torilor s\u0103raci ceva concret de m\u00e2ncare. Acest gen de dispre\u0163 a fost exprimat deschis de deputatul Mircia Giurgiu c\u00e2nd a propus votul obligatoriu, sub sanc\u0163iunea extrem\u0103 a interzicerii dreptului de vot pentru recalcitran\u0163i, cu argumentul “Nu ar trebui l\u0103sa\u0163i s\u0103 decid\u0103 dac\u0103 vin la vot sau nu; \u015fi acum sunt l\u0103sa\u0163i s\u0103 decid\u0103 \u015fi nu particip\u0103 la vot!”.<\/p>\n
Exerci\u0163iile de “spunere pe bune”, \u00een pres\u0103, pe bloguri ori \u00een declara\u0163ii publice, merg de la \u00eencerc\u0103ri de a le deschide ochii “ideali\u015ftilor finu\u0163i” care gre\u015fesc imagin\u00e2ndu-\u015fi c\u0103 e posibil\u0103 un partid al nep\u0103ta\u0163ilor \u015fi al necorup\u0163ilor \u015fi p\u00e2n\u0103 la culpabilizarea pe \u015fleau a “celor care refuz\u0103 s\u0103-\u015fi asume o pozi\u0163ie” \u00eentre dreapta \u015fi st\u00e2nga sau a “bizonilor” care voteaz\u0103 “iresponsabil”. Aceste exerci\u0163ii reprezint\u0103 un excelent prilej de defulare din partea celor care recurg la ele, tocmai pentru c\u0103 respectivii au cam t\u0103cut p\u00e2n\u0103 acum \u015fi s-au c\u0103znit s\u0103 se arate respectuo\u015fi fa\u0163\u0103 de electorat, \u015fi c\u00e2nd au fost \u00eenjura\u0163i, \u015fi c\u00e2nd n-au \u00een\u0163eles de ce aleg\u0103torii voteaz\u0103 clovni sau fo\u015fti turn\u0103tori, \u015fi c\u00e2nd au v\u0103zut c\u0103 Parlamentul sau clasa politic\u0103 \u00een ansamblu nu fac dec\u00e2t s\u0103 scad\u0103 \u00een clasamentul \u00eencrederii \u00een institu\u0163ii. Prin urmare, \u00een loc de promisiuni electorale f\u0103r\u0103 acoperire avem vituper\u0103ri sincere, \u00een loc de g\u0103le\u0163i avem sanc\u0163iuni pentru cet\u0103\u0163eni \u015fi \u00een loc de program politic avem rebranding comercial. Con\u015ftient sau nu, evolu\u0163ia (ori involu\u0163ia, dac\u0103 vre\u0163i) reflect\u0103 nu doar o disperare de moment din politica rom\u00e2neasc\u0103, ci mai mult \u00eenc\u0103, dec\u0103derea statutului de politician \u00een toat\u0103 Europa, subminat de for\u0163a pie\u0163elor financiare care \u00ee\u015fi impun tot mai evident tehnocra\u0163ii \u015fi managerii ei cu preocup\u0103ri contabile \u00een loc de lideri vizionari care s\u0103 conjure Speran\u0163a (cu S mare).<\/p>\n
Iar Speran\u0163a cu S mare nu e o ironie, pentru c\u0103 de ea are nevoie nu numai politicianul ca s\u0103 fie ales, dar \u015fi societatea ca s\u0103 mearg\u0103 \u00eenainte. P\u00e2n\u0103 acum, dispre\u0163ul electoratului fa\u0163\u0103 de politicieni \u015fi viceversa tindea s\u0103 fie strict local \u015fi \u0163inea fie de ideea c\u0103 o anumit\u0103 parte a cet\u0103\u0163enilor sau a politicienilor sunt nevrednici, comuni\u015fti etc. \u015fi c\u0103 lucrurile se pot \u00eendrepta prin venirea la putere a celeilalte tabere, fie de ideea c\u0103 “\u00een \u0163ara asta” totul merge prost fiindc\u0103 oamenii sunt neciviliza\u0163i \u015fi instinctuali, iar politicienii sunt cu to\u0163ii corup\u0163i, mincino\u015fi \u015fi incompeten\u0163i, pe c\u00e2nd \u00een alte \u0163\u0103ri \u00eentotdeauna e mai bine. \u00cen b\u0103t\u0103lia de la noi \u00eentre PDL \u015fi USL sau \u00een cele din anul electoral european 2012, anali\u015ftii financiari au fost \u00eens\u0103 primii care au atras aten\u0163ia c\u0103 \u00eentre tabere s-au estompat at\u00e2t diferen\u0163ele de programe, c\u00e2t \u015fi capacitatea liderilor de a aplica dup\u0103 alegeri m\u0103surile corespunz\u0103toare ideologiei sau dorin\u0163elor lor. Nu politicienii ar mai decide, a\u015fadar, ci pie\u0163ele, iar c\u00e2\u015ftig\u0103torii ar fi cei ce s-ar resemna s\u0103 nu se mai lupte cu morile de v\u00e2nt (cum a \u00eencercat un Viktor Orban, de pild\u0103), ci s\u0103-\u015fi \u00eensu\u015feasc\u0103 un mod de g\u00e2ndire \u00een care \u0163ara nu mai e at\u00e2t un proiect economic, social \u015fi cultural, c\u00e2t un business ce trebuie administrat cu maxim\u0103 eficien\u0163\u0103 \u00een condi\u0163ii de concuren\u0163\u0103 cr\u00e2ncen\u0103.<\/p>\n
Perdan\u0163ii \u00eens\u0103 \u00een aceast\u0103 ecua\u0163ie nu sunt \u00eens\u0103 numai politicienii, ci \u00een primul r\u00e2nd cet\u0103\u0163enii obi\u015fnui\u0163i, adic\u0103 “bizonii” etern blama\u0163i fiindc\u0103 nu voteaz\u0103 cum trebuie sau “ideali\u015ftii finu\u0163i” ori “hipsterii” etern vis\u0103tori la o democra\u0163ie adev\u0103rat\u0103. Fiindc\u0103 dac\u0103 politicienii au prima \u015fans\u0103 s\u0103 priceap\u0103 \u00eencotro bate v\u00e2ntul, nu au \u015fi t\u0103ria de a le spune \u015fi asta pe \u015fleau aleg\u0103torilor. Sinceritatea lor \u0163ine at\u00e2t c\u00e2t \u0163ine dispre\u0163ul exprimabil fa\u0163\u0103 de cet\u0103\u0163eni; dincolo de el \u00eencepe \u00eens\u0103 teritoriul delicat de unde ar trebui s\u0103 se recunoasc\u0103 ei \u00een\u015fi\u015fi dinainte \u00eenvin\u015fi de ni\u015fte for\u0163e mai presus de ei – or, a\u015fa ceva nu se face s\u0103 discu\u0163i cu electoratul.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u015ei \u00een Europa, \u015fi la noi, programele cu care politicienii \u00eencearc\u0103 s\u0103 c\u00e2\u015ftige voturi \u015fi respectul afi\u015fat fa\u0163\u0103 de electorat cedeaz\u0103 locul unui spectacol unde tacticile de cucerire a puterii sunt exhibate \u00een v\u0103zul electoratului, iar politicienii nu se mai feresc s\u0103 r\u0103spund\u0103 cu aceea\u015fi moned\u0103 dispre\u0163ului cet\u0103\u0163enilor. V\u0103 propun s\u0103 nu ne gr\u0103bim s\u0103 ne indign\u0103m, ci s\u0103 \u00eencerc\u0103m s\u0103 \u00een\u0163elegem fenomenul.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[529],"tags":[7684,21923,7236,7104,8193,220],"class_list":["post-55020","post","type-post","status-publish","format-standard","hentry","category-opinii","tag-alegeri","tag-crenguta-nicolae","tag-editorial","tag-opinii","tag-piete-financiare","tag-politica"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=55020"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55020\/revisions"}],"predecessor-version":[{"id":71509,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/55020\/revisions\/71509"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=55020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=55020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=55020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}