{"id":5496,"date":"2006-10-10T12:19:00","date_gmt":"2006-10-10T12:19:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=5496"},"modified":"2006-10-10T12:19:00","modified_gmt":"2006-10-10T12:19:00","slug":"in-the-spotlight-37","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=5496","title":{"rendered":"IN THE SPOTLIGHT"},"content":{"rendered":"<p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Ideea<\/STRONG>: Alatura-te prietenilor<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Client<\/STRONG>: Cosmote<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Brand<\/STRONG>: Cartela Cosmote<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Agentie<\/STRONG>: Cohn &#038; Jansen<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Canale<\/STRONG>: TV, radio, print, online, outdoor<\/P><\/SPAN><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><BR>Cosmote continua seria campaniilor promotionale in vederea stimularii vanzarii de prepay. Despre cea mai recenta dintre acestea &#8211; care ruleaza timp de o luna (2 oct.- 2 nov.), compania spune ca are ca obiectiv de marketing \u0084crearea comunitatilor de tineri si cresterea awareness-ului despre acest produs in randul grupurilor de tineri, studenti, prieteni\u0093. <\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>\u0084Am observat la publicul tanar ca unul dintre lucrurile importante din viata lor este ce se intampla in grupul de prieteni si tot ce este legat de acesta\u0093, spune Dana Negoescu, marketing communication manager, Cosmote. \u0084<?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" \/><st1:place w:st=\"on\"><st1:State w:st=\"on\">Campania<\/st1:State><\/st1:place> a pornit de la insight-ul ca atunci cand esti in grupul de prieteni, vrei sa comunici cat mai mult. Cand esti in grupul de prieteni distractia este mai mare, de aici si executia. Au inceput scolile, stiam ca vor incepe balurile bobocilor, sunt evenimente despre care se discuta printre tineri\u0093, a mai spus ea. <\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><st1:place w:st=\"on\"><st1:State w:st=\"on\"><\/st1:State><\/st1:place>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><st1:place w:st=\"on\"><st1:State w:st=\"on\">Campania<\/st1:State><\/st1:place> este semnata de agentia Cohn &#038; Jansen si ruleaza pe TV, la radio, in print, online si outdoor.<\/P><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideea: Alatura-te prietenilor Client: Cosmote Brand: Cartela Cosmote Agentie: Cohn &#038; Jansen Canale: TV, radio, print, online, outdoor Cosmote continua seria campaniilor promotionale in vederea stimularii vanzarii de prepay. Despre cea mai recenta dintre acestea &#8211; care ruleaza timp de o luna (2 oct.- 2 nov.), compania spune ca are ca obiectiv de marketing \u0084crearea [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-5496","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/5496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5496"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/5496\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}