{"id":54693,"date":"2012-04-03T16:16:58","date_gmt":"2012-04-03T16:16:58","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=54693"},"modified":"2026-04-03T07:31:28","modified_gmt":"2026-04-03T07:31:28","slug":"producatorul-de-bere-molson-coors-preia-starbev-imbuteliatorul-bergenbier","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=54693","title":{"rendered":"Produc\u0103torul de bere Molson Coors preia Starbev, imbuteliatorul Bergenbier"},"content":{"rendered":"<p>&#8220;Achizi\u0163ia StarBev se \u00eencadreaz\u0103 \u00een strategia Molson Coors de dezvoltare a portofoliului de m\u0103rci premium \u015fi de extindere c\u0103tre pie\u0163ele cu poten\u0163ial de cre\u015ftere din toat\u0103 lumea,&#8221; a spus Peter Swinburn, pre\u015fedinte \u015fi CEO Molson Coors. &#8220;Pia\u0163a de bere din Europa Central\u0103 \u015fi de Est este atractiv\u0103, av\u00e2nd tendin\u0163e istorice de dezvoltare \u015fi poten\u0163ial de revenire pe masur\u0103 ce regiunea se \u00eentoarce la ratele de cre\u015ftere din perioada pre-criz\u0103&#8221;.<\/p>\n<p>Cu un num\u0103r de peste 4100 de angaja\u0163i, compania de bere StarBev de\u0163ine opera\u0163iuni de produc\u0163ie \u00een Republica Ceh\u0103, Rom\u00e2nia, Serbia, Croa\u0163ia, Bulgaria, Ungaria, Muntenegru \u015fi vinde m\u0103rcile sale at\u00e2t pe aceste pie\u0163e, c\u00e2t \u015fi \u00een Bosnia-Herzegovina \u015fi Slovacia. Aflat \u00een topul primelor trei companii de bere \u00een fiecare dintre aceste pie\u0163e, StarBev produce anual 13,3 milioane hectolitri. Portofoliul s\u0103u de peste 20 de m\u0103rci cuprinde campionii locali Borsodi, Kamenitza, Bergenbier, Ozusko, Jelen \u015fi Niksicko, precum \u015fi m\u0103rcile Stella Artois, Beck&#8217;s, Hoegaarden, Lowenbrau \u015fi Leffe distribuite sub licen\u0163\u0103.<\/p>\n<p>\u00cen urma achizi\u0163iei, Molson Coors estimeaz\u0103 c\u0103 o parte semnificativ\u0103 din veniturile sale vor proveni din pie\u0163ele emergente \u015fi cele de cre\u015ftere. Este de a\u015fteptat ca pie\u0163ele din CEE s\u0103 beneficieze pe termen lung de tendin\u0163ele de cre\u015ftere a volumului \u015fi a consumului per capita.<\/p>\n<p>Molson Coors estimeaz\u0103 c\u0103 tranzac\u0163ia va avea rezultate \u00een beneficiul ac\u0163ionarilor \u00een primul an integral de operare \u015fi va genera p\u00e2n\u0103 \u00een 2015 aproximativ 50 de milioane USD.<br \/>\nTranzac\u0163ia urmeaz\u0103 s\u0103 fie aprobat\u0103 de autorit\u0103\u0163ile europene \u00een domeniul concuren\u0163ei, finalizarea sa fiind estimat\u0103 pentru al doilea trimestru al anului 2012. \u00een urma \u00eencheierii tranzac\u0163iei, StarBev va opera ca o unitate de business de sine-st\u0103t\u0103toare \u00een cadrul Molson Coors, iar sediul s\u0103u central va r\u0103m\u00e2ne \u00een Republica Ceh\u0103.<\/p>\n<p>Molson Coors are asigurate resursele de finan\u0163are pentru a \u00eencheia procesul de achizi\u0163ie. La cursul de schimb valutar curent, finan\u0163area permanent\u0103 a achizi\u0163iei este prev\u0103zut\u0103 s\u0103 fie alc\u0103tuit\u0103 din 3 miliarde USD din surse proprii \u015fi \u00eemprumuturi, la care se adaug\u0103 500 de milioane de euro (667 milioane USD) obliga\u0163iuni emise c\u0103tre v\u00e2nz\u0103tor, care le permit acestora s\u0103 participe \u00een tranzac\u0163ii viitoare<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Molson Coors Brewing Company a anun\u0163at ast\u0103zi achizi\u0163ia StarBev pentru 2,6 miliarde euro (3,5 miliarde USD). Cu sediile centrale \u00een Amsterdam, Olanda, \u015fi Praga, Republica Ceh\u0103, compania StarBev de\u0163ine 9 fabrici de bere \u00een Europa Central\u0103 \u015fi de Est (CEE), gener\u00e2nd v\u00e2nz\u0103ri \u00een 2011 de circa 0,7 miliarde euro (1 miliard USD) \u015fi profit opera\u0163ional EBITDA &#8211; \u00eenainte de dob\u00e2nzi, taxe, depreciere \u015fi amortizare &#8211; de 241 de milioane euro (322 milioane USD).  Pre\u0163ul de cump\u0103rare reprezint\u0103 un multiplu aproximativ de 11 al valorii EBITDA.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7213,27277,27278],"class_list":["post-54693","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bere","tag-molson-coors","tag-starbev"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/54693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=54693"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/54693\/revisions"}],"predecessor-version":[{"id":71231,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/54693\/revisions\/71231"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=54693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=54693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=54693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}