Campania a debutat cu o component\u0103 “in-store”, desf\u0103\u015furat\u0103 \u00een re\u0163eaua de magazine Metro Cash & Carry din toat\u0103 \u0163ara, precum \u015fi \u00een magazinele “La Doi Pa\u015fi” \u015fi va fi continuat\u0103 \u015fi pe alte canale de promovare.
\nMesajele transmise sunt “De ce s\u0103 pl\u0103te\u015fti mai mult c\u00e2nd prime\u015fti acela\u015fi lucru? – Alege calitatea la un pre\u0163 mai mic. Fine Food – marc\u0103 exclusiv\u0103 Metro. Produsele Fine Food au pre\u0163uri, \u00een medie, cu 10 – 20% mai mici dec\u00e2t cele ale m\u0103rcilor consacrate, oferind o calitate similar\u0103 cu a acestora.<\/p>\n
Concomitent cu magazinele Metro Cash & Carry Rom\u00e2nia \u015fi “La Doi Pa\u015fi”, campania se va desf\u0103\u015fura \u015fi \u00een benzin\u0103riile Rompetrol sub forma unor promo\u0163ii \u015fi oferte speciale.
\nCampania de promovare a brandului Fine Food marcheaz\u0103 \u015fi un alt element de noutate – o serie de promo\u0163ii comune cu Coca-Cola, desf\u0103\u015furate \u00een magazinele re\u0163elei. Aceasta este prima colaborare de acest fel \u00eentre liderul mondial de b\u0103uturi r\u0103coritoare \u015fi un alt brand. Printre activit\u0103\u0163ile derulate \u00eempreun\u0103 cu Coca-Cola se mai num\u0103r\u0103 \u015fi o campanie de sampling “door-to-door”, cu produse Coca-Cola \u015fi Fine Food, care se adreseaz\u0103 unui num\u0103r de 100.000 de consumatori din patru mari ora\u015fe (Bucure\u015fti, Constan\u0163a, Gala\u0163i, Bra\u015fov).<\/p>\n
“Am ini\u0163iat aceast\u0103 campanie tocmai pentru c\u0103 avem \u00eencredere \u00een poten\u0163ialul pe care \u00eel are acest brand. Anul acesta ne propunem s\u0103 extindem gama Fine Food cu peste 100 articole din gama cafea m\u0103cinat\u0103 (sub diferite mix-uri de con\u0163inut \u015fi gramaj), gama iaurturi si telemea, gama scutece, dar \u015fi s\u0103 extindem promovarea \u00eencruci\u015fat\u0103 a produselor Fine Food cu alte branduri existente pe pia\u0163\u0103.” a declarat Adrian Ariciu, \u015fef departament m\u0103rci proprii Metro Cash & Carry Rom\u00e2nia.<\/p>\n
Prima faz\u0103 a campaniei se desf\u0103\u015foar\u0103 la nivel na\u0163ional, \u00een perioada martie-aprilie 2012. Metro Cash & Carry s-a lansat oficial \u00een Rom\u00e2nia \u00een 1996, iar ast\u0103zi, re\u0163eaua num\u0103r\u0103 32 de magazine \u00een 24 de ora\u015fe. Anul trecut Metro Cash & Carry Rom\u00e2nia a avut o cifr\u0103 de afaceri de 1,059 miliarde de euro, fa\u0163\u0103 de 1,137 miliarde euro \u00een 2010.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Metro Cash & Carry Rom\u00e2nia lanseaz\u0103 prima campanie de promovare a brandului propriu de produse Fine Food. Gama Fine Food cuprinde peste 400 de produse alimentare, iar gama Fine Dreaming peste 100 de produse nealimentare, concepute special pentru clien\u0163ii rev\u00e2nz\u0103tori.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7179,27182,2396,444],"class_list":["post-54587","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-brand","tag-fine-food","tag-metro-cash-carry","tag-promovare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/54587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=54587"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/54587\/revisions"}],"predecessor-version":[{"id":71127,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/54587\/revisions\/71127"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=54587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=54587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=54587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}