{"id":5443,"date":"2006-10-03T12:31:00","date_gmt":"2006-10-03T12:31:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=5443"},"modified":"2026-04-02T09:07:35","modified_gmt":"2026-04-02T09:07:35","slug":"impartirea-banilor","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=5443","title":{"rendered":"Impartirea banilor"},"content":{"rendered":"<p><P class=text style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Din bugetul alocat, 39% au mers catre publicitatea neconventionala (BTL). Costurile de media au fost simbolice: in afara de cele alocate panotajului mobil si pentru doua suplimente in presa scrisa, media au oferit gratuit spatii de difuzare.<?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><\/o:p><\/P><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>TITLU<\/STRONG>: \u0084Parlez-vous frrrrancais?\u0093<o:p><\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>BUGET<\/STRONG>: ATL: 127.209 de euro; PR: 92.579 de euro; BTL: 234.342 de euro; MEDIA: 121.247 de euro. <STRONG>TOTAL<\/STRONG>: 600.000 de euro<o:p><\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>OBIECTIVE<\/STRONG>: Familiarizarea publicului cu spiritul francofoniei si promovarea valorilor acesteia; comunicarea evenimentului.<o:p><\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>AGENTII<\/STRONG>: Saatchi&#038;Saatchi (publicitate, PR); Zenith Media (media); Funky Business (BTL).<o:p><\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>EVALUARE<\/STRONG>:<SPAN style=\"mso-spacerun: yes\">&nbsp; <\/SPAN>Din comisia de evaluare a agentiilor de publicitate la licitatie au facut parte: Cristian Preda &#8211; secretar de stat pentru Francofonie; Corina Vintan* &#8211; director comunicare MAE; Maria Breteanu (director comunicare Comisariatul General pentru Francofonie); Bernard Vershueren (consilier probleme de comunicare).<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>* Corina Vintan a lucrat timp de 8 ani la Saatchi&#038;Saatchi&nbsp; (1993-2001)<\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Din bugetul alocat, 39% au mers catre publicitatea neconventionala (BTL). Costurile de media au fost simbolice: in afara de cele alocate panotajului mobil si pentru doua suplimente in presa scrisa, media au oferit gratuit spatii de difuzare. &nbsp; TITLU: \u0084Parlez-vous frrrrancais?\u0093 BUGET: ATL: 127.209 de euro; PR: 92.579 de euro; BTL: 234.342 de euro; MEDIA: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[4735],"class_list":["post-5443","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-impartirea-banilor"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/5443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5443"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/5443\/revisions"}],"predecessor-version":[{"id":26837,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/5443\/revisions\/26837"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}