{"id":5441,"date":"2006-10-03T12:22:00","date_gmt":"2006-10-03T12:22:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=5441"},"modified":"2026-04-02T09:07:34","modified_gmt":"2026-04-02T09:07:34","slug":"in-the-spotlight-35","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=5441","title":{"rendered":"IN THE SPOTLIGHT"},"content":{"rendered":"<p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Ideea<\/STRONG>: Minitechnicus<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Client<\/STRONG>: Interbrew<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Brand<\/STRONG>: Bergenbier<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Agentie<\/STRONG>: Leo Burnett &#038; Target (Publicis)<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Canale<\/STRONG>: TV, POS (locurile de vanzare)<\/P><\/SPAN><?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>O noua campanie tactica de reamintire a calitatilor ambalajului Q-Pack. Asa califica Leo Burnett &#038; Target <?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" \/><st1:State w:st=\"on\"><st1:place w:st=\"on\">campania<\/st1:place><\/st1:State> TV \u0084Minitehnicus\u0093 pentru marca Bergenbier. Prin aceasta, Interbrew isi propune sa readuca in atentia publicului avantajele Q-Pack. Chiar daca este vorba despre o campanie educativa, Leo Burnett readuce si aici pe tapet valorile masculine asociate marcii Bergenbier. \u0084Facem o demonstratie &#8211; foarte haioasa si inventiva &#8211; a spiritului tehnic care ii defineste pe barbati ca \u00abspecie\u00bb\u0093, explica ideea spotului Irina Burlan, copywriter Leo Burnett. Spotul a inceput sa ruleze din 6 septembrie si va fi difuzat pana pe 10 octombrie pe principalele posturi de televiziune. <st1:State w:st=\"on\"><st1:place w:st=\"on\">Campania<\/st1:place><\/st1:State> TV este sustinuta de materiale publicitare la punctele de vanzare.<\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideea: Minitechnicus Client: Interbrew Brand: Bergenbier Agentie: Leo Burnett &#038; Target (Publicis) Canale: TV, POS (locurile de vanzare) &nbsp; O noua campanie tactica de reamintire a calitatilor ambalajului Q-Pack. Asa califica Leo Burnett &#038; Target campania TV \u0084Minitehnicus\u0093 pentru marca Bergenbier. Prin aceasta, Interbrew isi propune sa readuca in atentia publicului avantajele Q-Pack. Chiar daca [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-5441","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/5441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5441"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/5441\/revisions"}],"predecessor-version":[{"id":26835,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/5441\/revisions\/26835"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}