{"id":54330,"date":"2012-03-17T21:00:00","date_gmt":"2012-03-17T21:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=54330"},"modified":"2026-04-03T07:21:38","modified_gmt":"2026-04-03T07:21:38","slug":"povestea-unei-jucarii-de-succes-girafa-sophie-video","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=54330","title":{"rendered":"Povestea unei juc\u0103rii de succes: girafa Sophie (VIDEO)"},"content":{"rendered":"<p>Creat\u0103 \u00een 1961, Sophie, o giraf\u0103 de cauciuc destinat\u0103 s\u0103 aline disconfortul micu\u0163ilor c\u0103rora le dau din\u0163ii, a fost comercializat\u0103 exclusiv \u00een Fran\u0163a de produc\u0103torul s\u0103u, compania Vulli. A ajuns at\u00e2t de popular\u0103, scrie The Wall Street Journal, \u00eenc\u00e2t \u00een 2010, num\u0103rul de exemplare v\u00e2ndute s-a ridicat la 816.000, ceea ce \u00eenseamn\u0103 c\u0103 aproape fiecare dintre cei 828.000 de copii n\u0103scu\u0163i \u00een acel an a primit una &#8211; cump\u0103rat\u0103, probabil, de mame care avuseser\u0103 \u015fi ele o Sophie c\u00e2nd erau mici.<\/p>\n<p>\u00cen ciuda renumelui ei din Hexagon, proprietarii Vulli, dou\u0103 familii franceze, nu se g\u00e2ndiser\u0103 niciodat\u0103 c\u0103 juc\u0103ria ar putea avea succes \u00een afara grani\u0163elor, p\u00e2n\u0103 \u00een momentul c\u00e2nd noul director general angajat \u00een 2006 a pornit de la ideea c\u0103, totu\u015fi, bebelu\u015fii sunt la fel pe toate meridianele \u015fi deci ar putea s\u0103 le plac\u0103 \u015fi lor Sophie.<\/p>\n<p>Directorul a angajat un psihoterapeut care s\u0103 identifice calit\u0103\u0163ile care i-ar putea determina pe p\u0103rin\u0163i s\u0103 cumpere girafa, dup\u0103 care a dat la tradus \u00een c\u00e2teva limbi descrierea f\u0103cut\u0103 de expert \u015fi a hot\u0103r\u00e2t s\u0103 foloseasc\u0103 pentru exportul girafei un ambalaj biodegradabil decorat cu imaginea Turnului Eiffel.<\/p>\n<p>Girafa Sophie, produs\u0103 din cauciuc natural \u00eentr-o mic\u0103 fabric\u0103 din estul Fran\u0163ei, a fost apoi promovat\u0103 pe bloguri pentru m\u0103mici \u015fi \u00een magazine de lux cu articole pentru bebelu\u015fi \u015fi a ajuns astfel \u00een magazine cu preten\u0163ii din SUA, Japonia, Mexic sau Australia, atr\u0103g\u00e2nd \u015fi celebrit\u0103\u0163i ca Sandra Bullock \u015fi Kate Hudson, care au cump\u0103rat-o pentru copiii lor.  <\/p>\n<p><object width=\"640\" height=\"360\"><param value=\"http:\/\/www.youtube.com\/v\/zEZFV59PkhY?version=3&#038;hl=ro_RO\" name=\"movie\" \/><param value=\"true\" name=\"allowFullScreen\" \/><param value=\"always\" name=\"allowscriptaccess\" \/><embed width=\"640\" height=\"360\" allowfullscreen=\"true\" allowscriptaccess=\"always\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/www.youtube.com\/v\/zEZFV59PkhY?version=3&#038;hl=ro_RO\" \/><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Micu\u0163a giraf\u0103 de juc\u0103rie Sophie a cunoscut succesul interna\u0163ional atunci c\u00e2nd s-a \u00eencumetat s\u0103 treac\u0103 grani\u0163a \u0163\u0103rii sale de origine.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3834],"tags":[240,553,260,7909,23231,23086,7178,27014,27015],"class_list":["post-54330","post","type-post","status-publish","format-standard","hentry","category-lifestyle","tag-comert","tag-copii","tag-export","tag-franta","tag-girafa","tag-jucarii","tag-marketing","tag-sophie","tag-vulli"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/54330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=54330"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/54330\/revisions"}],"predecessor-version":[{"id":70908,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/54330\/revisions\/70908"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=54330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=54330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=54330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}